Quote:
Originally Posted by GTO  A high-end brand selling performance parts in a mall is a stupid strategy! Maybe it has some value on the awareness front but thats it. What they ought to do instead is build an online model, open independent stores (even within HM showrooms) and tie-up with established tuners / performance part stores. |
Well, in an age where we see a lot of high end products sell in the mall, I don't see anything wrong with this. This will create a better brand recall.