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With the footfalls in malls gaining by the day - the brand recall of Ralliart (associated with speed and action) will allow for the Mitsubishi brand to also get eyeb@lls. this will have a trickle down effect with the brand first gaining acceptance.
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Sure, it will get the Ralliart name across to those footfalls. But who are they? Are they the target customer? This is like shooting blindly with a machine gun *hoping* to hit the right spots. Targetted marketing is far more suited to a high-end sporty brand like Ralliart. Consider this:
1. Mitsubishi is not exactly a hot seller in India. Translated = small potential market to begin with.
2. Because of point no.1, their budget will not be the largest.
3. Because of points 1 & 2, they must use the $$$ where there is maximum ROI.