 Viva la Linea!!!
Just one word to describe Linea---WoW!!! "C" segment got pretty boring with all those ugly looking cabforward sedans. Linea provides a breath of fresh air. I only hope Fiat gets it right this tiome around. They can't afford to screw up on this. This is one model which can make or break Fiat in India.
For once, they should do Tata and price it as low as they can. Fiat may be European but it's not Skoda and with all their past follies they just have to price it low like a Tata. At least initially. Let volumes pick up and then they can raise prices gradually. It's much better than starting with a high price and then lowering when the car fails to take off, like GM. This finishes a god car--- case in point Optra. Similarily, they should launch both petrol and diesel simultaneously otherwise it may again go Optra way. GM launched only petrol Optra which for some reason didn't sell much. They lowered the prices, spoiling its image in the market to the point where even launch of diesel version didn't help matters much.
In the end, I only hope Tata doesn't mete out stepmotherly treatment towards Linea whereby a visitor finds Linea tucked away in a corner of showroom while Indigo hogs al the limelight. If that happens it wil be reverse of what Coke did to Thums up. Coke bought Thums up and pushed it a notch below.
BTW, Linea's upper trunk line and tail-lamps remind of previous model Hyundai Sonata. |