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Old 5th May 2008, 00:15   #24 (permalink)
theMAG
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May 6, 1928 - Chrysler introduced the DeSoto as corporation's new brand (answer to market demand for car that fit between its large cars and its popular four-cylinder models); offered improved insulation, reinforced frame, chrome alloy steel transmission gears; sold 80,000 cars its first year, forced Chrysler to increase its production facilities
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