Quote:
2008 Q4 profit is down 28%.
2009 Sales expected to fall. A first for the company in 27 years.
2009 Profit expected to fall 27%.
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Mindboggling drop! I can attribute this fall to a couple of reasons:
1. Weakening US dollar (more important when compared against the Yen).
2. No.1 : Toyota's quest toward becoming the worlds number 1 car maker may have caused high discounts / price adjustments.
3. Slowdown in profitable pickup trucks / SUVs : American slump.
4. Corolla : How has the lacklustre new Corolla fared in the market? I have my doubts.