If they make a fully loaded small-DICOR engined Nano with luxury interiors, better seats, power steering, bigger alloy wheels, and maybe even ABS/Airbags, and perhaps some innovative blue-and-me type integrated system that manages audio, ipod input, bluetooth phones etc, for around 3 L on road i think there is a huge market for that kind of car as well.
There are so many young people, small families, etc looking to spend that much on a car and that would be unbeatable VFM for them.
I think tata should seriously explore the upmarket/chic segment with the Nano as well as it has a cool factor and they could have celebs and socialites driving in it, just like the do in the Prius in Hollywood. |