Here's a really stupid question from a guy who can't even remember when he last glanced at motor racing on TV <Blush>
OK. If I don't ask I'll never know, so I'm all prepared to feel really silly here.
Here goes...
Is that really a bar code on the car?
There I did it. Please don't throw thing at me

.
I can imagine reasons (other than taking it past the supermarket checkout) why it could be --- but I can also imagine that I'm making the whole thing up.