[SIZE=3][/SIZE] June 7 1954
Ford Motor Company formed styling team to design entirely new car, later named Edsel. The car brand is best known as one of the most spectacular failures in the history of the United States automobile industry.
More than sixty years after its spectacular failure, Edsel has become a highly collectible item amongst vintage car hobbyists. A mint 1958 car can sell up to $100,000, while rare models, like 1960 convertible, may price up to $200,000. While the design was considered "ugly" fifty years ago, many other car manufacturers, such as Pontiac and Alfa Romeo, have employed similar vertical grille successfully on their car designs.
Source:
The History Channel
Wikipedia
automobilehistoryonline.com
Edsel Logo 
1958 rare Edsel 