Most of the white goods merchants don't know how to tune the LCD to give the correct picture. I've always found them at full setting and always go and tone down the settings on all the panels.
However what is true is that the settings are internally changed at the manufacture level for different countries. For asian countries the panels are set to give an animation type of picture artificially done as the asians prefer that more.
The european models are toned down and give a very natural finish. This looks very dull in comparison to the asian ones but the European countries prefer that.
__________________
Let's get "instigated".....
\ / ][ |) `/ [_] "!" |