Quote:
Originally Posted by bimi  Finally, you have realised that Hyundai is not differentiating Indian consumers in terms of price!
Coming to feature differences: Before a model or variant is made available in the market, every manufacturer does a clinic with the consumers and with the distributors. And then the the manufacturer takes a call based on their feedback. This type of market survey is called an image clinic. You may please speak to any agencies who specialize in these type of clinics to know more.
Probably Indian consumers, during such a clinic did not see a necessity for the 3rd headrest at all, instead they would have given more priority of some other feature. (how many cars in India, by the way have the 3rd Headrest? except for the CBU/SKD cars)
So what I want to say here is that an individuals remark is not what any manufacturer will consider, but if its a groups remark, its taken more seriously.
Any way, lets see how the i10 kappa does and then draw conclusions.
Requesting all team-bhp ians to give more factual statements than just roumors & biased perceptions. I think this site is very good for any enthusiast and requires more correct informations than just gossips
Cheers |
The center seat headrest is a safety feature. Without it, one has a very good chance of serious injury (even death) in a rear end collision. It doesn't matter whether the customer asks for it or not. I wonder how many people in the 'image clinic' realize it's not just for convenience, it's for safety.
Most people (95%+ from what I've seen) do not wear seatbelts in India. I wonder how many even ask for it. Does that mean they should make a car without seatbelts?
They can ask the customers for convenience features and take a survey. But there must be no question about safety features, especially ones that cost next to nothing.