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Old 23rd July 2008, 22:50   #57 (permalink)
sridharps
BHPian
 
Join Date: May 2008
Location: Bangalore
Posts: 373
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Quote:
Originally Posted by Elito11 View Post
A Wagon R can be compared with a Santro NOT an i10!
Interesting thoughts! I must say. But remove the hype - I would still say that the comparison of an i10 should be done with Wagon R/Zen Estilo/Spark etc(as Phamilyman and DCEite have also pointed out and outlined the details) What Hyundai has done here is clever marketing/positioning here and created a niche. I argue on the same in this thread here and salute their efforts. http://www.team-bhp.com/forum/indian...aunched-5.html (Hyundai i10 with 1.2 engine in two months EDIT: Now Launched)
Before i10 did it, people did not think this was possible . In Marketing parlance, they addressed a "gap or a customer need which existed in the market". But it is always so easy to be wise in retrospect.

Quote:
Similarly for the supposedly 80K 'premium' (spark anywaz is smaller than i10 and competes with Estilo) what you are getting is a remakably better city car (built, interiors, finishing), with a better A.S.S. and most importantly something that will hold its resale much better
I agree. In the thread here, I have argued equally forcefully on why I bought an i10 for my parents over other cars in that segment.
http://www.team-bhp.com/forum/test-d...y-parents.html (Booked Hyundai i10 magna for my parents)

Quote:
I mean what do people expect? That all competing cars be priced within 1000 rs of each other??
Sorry, buddy , you are losing sense of proportion here. But I am sure you did not mean that literally. Rs.80,000 is not the same as Rs.1000.
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