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Old 16th June 2005, 14:25   #11 (permalink)
Beemer
BHPian
 
Join Date: Feb 2005
Location: delhi
Posts: 376
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Great write up dippy .

Quote:
Originally Posted by Dippy
Apart from that in general the indian customer buys Merc for others ( the status it gives him) but then if you buy a car for your own satisfaction you buy the Audi
Dippy

You are bang on the target . I ve seen people buying a merc instead of knowing that it is not trouble free and the service is very expensive , i spoke to one of the guys who was on his way to buy a merc and we nearly had a 20 minutes of conversation .
Firstly i thought he is just one of those guys who has the money but knowledge about cars but i was surprised when i saw that he had every bit of knowledge what we ve about the cars .

So i generally asked his thoughts about the brand audi and the answer he gave me **** who is gonna buy an audi for such money and when i asked him about the problems merc owners are facing , he said he knows about it but a merc is a merc and he can bear any cost to own a merc .

So as far as i know majority of indians still think this way and IMO it is gonna take a huge time for audi to give a fight to a merc in terms of sales .
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