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Old 27th January 2015, 19:40   #16
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Default Re: The Classic Advertisement/Brochure Thread.

Some more Jaguar sales brochures from 1938 showing exterior/interior colours offered at the time.
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Old 28th January 2015, 08:33   #17
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Default Re: The Classic Advertisement/Brochure Thread.

My interest in Jaguars of this period arises from my ownership of one. The saloon shape of the car is unofficially called the Mk-IV. Below is a sales brochure from 1937 showing the three cars in production at the time - a 2-1/2 liter open sports car called the SS-100 and two sports saloons, one with a 2-1/2 liter engine and the other with a 1-1/2 liter engine. Of note is the fact that these cars were called SS - Swallow Saloon. The SS name was dropped in favour of just Jaguar after the war.
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Brochures, manuals and publicity material of vintage cars (foreign)-37cat_16_l.jpg  

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Old 29th January 2015, 05:13   #18
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Default Re: The Classic Advertisement/Brochure Thread.

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Originally Posted by msabbasi View Post
My interest in Jaguars of this period arises from my ownership of one. The saloon shape of the car is unofficially called the Mk-IV. Below is a sales brochure from 1937 showing the three cars in production at the time - a 2-1/2 liter open sports car called the SS-100 and two sports saloons, one with a 2-1/2 liter engine and the other with a 1-1/2 liter engine. Of note is the fact that these cars were called SS - Swallow Saloon. The SS name was dropped in favour of just Jaguar after the war.
Thanks for these posts!

The SS originally stood for The Swallow Sidecar & Coachbuilding Company. Sir William Lyons was a co-founder. It evolved over time and many guises into Jaguar Cars.

The "SS" was dropped to avoid any connotation of the Nazi SS during WWII.
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Old 29th January 2015, 08:53   #19
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Default Re: The Classic Advertisement/Brochure Thread.

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Originally Posted by travancore View Post
Thanks for these posts!

The SS originally stood for The Swallow Sidecar & Coachbuilding Company. Sir William Lyons was a co-founder. It evolved over time and many guises into Jaguar Cars.

The "SS" was dropped to avoid any connotation of the Nazi SS during WWII.
Thank you for the correction.
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Old 29th January 2015, 14:19   #20
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Default Re: The Classic Advertisement/Brochure Thread.

Saw these Ford Mustang advertisements!
Loved how classy the ads are and how it is shown as THE car targeted at the youth
Even a Cobra ad at the end!
Why wasn't I born in the 60s?
Here:
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Old 13th February 2015, 20:31   #21
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Default Re: Brochures, manuals and publicity material of vintage cars (foreign)

International Scout 800 from an advertisement in TIME magazine of 1967

Brochures, manuals and publicity material of vintage cars (foreign)-dsc06233.jpg

A Merc Fintail from an advertisement in TIME magazine of 1967

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Old 11th May 2015, 15:24   #22
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Default Re: Nostalgic automotive pictures including our family's cars

What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.
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Old 11th May 2015, 15:27   #23
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Default Re: Nostalgic automotive pictures including our family's cars

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Originally Posted by m_upreti View Post
What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.
That is probably the parking brake if I remember right. Plus these Buicks I think also had the starter switch wired to the accelerator pedal.
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Old 11th May 2015, 15:29   #24
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Default Re: Nostalgic automotive pictures including our family's cars

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Originally Posted by m_upreti View Post
What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.
Parking brake perhaps? I've seen some modern Mercs with the tiny pedal that serves as the parking brake.
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Old 11th May 2015, 15:56   #25
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Originally Posted by m_upreti View Post
What is the 4th Pedal meant for ? Is it the dipper, there used to be a foot operated dipper in old Mahindra Jeeps if I remember correctly.
That is the parking brake. Press to engage and press again to disengage. The Super 8 I learnt driving on had one.

Last edited by Rehaan : 11th May 2015 at 19:51. Reason: Splitting post :)
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