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Old 17th December 2008, 13:13   #1
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Unhappy Blaupunkt, Looking For Partners, May Be Sold

Sad to hear that Robert Bosch GMBH may sell of my favourite ICE brand.

Details here

Blaupunkt, Looking For Partners, May Be Sold
By Amy Gilroy -- TWICE, 12/16/2008 11:04:00 AM

Broadview, Ill. — In response to shifts in the consumer electronics car radio market, Blaupunkt is looking for partners for its car radio consumer business and may put that division up for sale.
Blaupunkt, a division under Robert Bosch GMBH, is looking at three options: a strategic partnership with another technology company, a joint venture or the sale of the Blaupunkt aftermarket (consumer) business, said Blaupunkt national sales manager Andy Oswick.
Blaupunkt will not formally exhibit at International CES. The only aftermarket technology from Blaupunkt slated for display at CES will appear in the Bosch booth. This technology is the result of a recently announced partnership between Blaupunkt and the Internet radio portal MiRoamer. The two companies are jointly developing an aftermarket Internet radio device for the car with further details to be announced at CES. Representatives from Blaupunkt will be on hand at the Bosch exhibit, said Oswick.
The decision to revamp Blaupunkt was borne of shifts in the car radio business as cars increasingly ship with radios that are tied to safety and other car equipment.
“If we look at the environment within a vehicle, it is changing from where it was a single radio and you could order the vehicle without a radio and add it yourself. Now the radio may not even be behind the dashboard. The controls are there, but the actual radio reception may be done through another box in the vehicle,” said Oswick.
Bosch has decided to produce OEM car electronics products that fit with this new model. However, since these new products will no longer be similar to aftermarket radios, the company no longer has the resources to devote to Blaupunkt aftermarket products and it is looking for a partner. Blaupunkt, retains strong brand recognition in car audio, particularly in Europe and in emerging markets, said Oswick.
Blaupunkt is working with UBS which has helped the company conduct a market study and approach other companies. Blaupunkt is currently in ongoing discussions with a small number of companies.
Oswick stressed, “This is being done to strengthen the Blaupunkt brand and everything the brand has stood for since its inception including quality and technology.” Blaupunkt was one of the first companies to market an in-vehicle navigation system, he said.
The Bosch Car Multimedia division will become exclusively an OEM division that produces car radio for auto makers where presently it is an OEM and aftermarket division, said Oswick.
iSuppli estimates that fourth quarter PND sales will be flat in units but may be down in dollars by 10 percent. For the year, PND unit sales are projected to be up around 30 percent "since the growth rate was quite good in the first half of 2008," said Egil Juliussen, a principal Analyst at iSuppli. PND dollar sales for the full year 2008 should be up slightly, he added.

Last edited by Glifford : 17th December 2008 at 13:14. Reason: Spaced out lines
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Old 17th December 2008, 13:32   #2
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The industry has known about this for a while now, Blaupunkt doesn't add much to Bosch's bottom line... Let's hope it goes into the right hands.
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Old 17th December 2008, 14:27   #3
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Man I thought its one of the giants :(
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Old 18th February 2010, 17:03   #4
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Any updates on this ? their showrooms and service centers seem to be closed in both Chennai and Bangalore
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Old 19th February 2010, 00:01   #5
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Originally Posted by nitin.dangayach View Post
Man I thought its one of the giants :(
Bosch is a Giant. Blau was a small part.
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Old 10th May 2012, 11:32   #6
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Default Re: Blaupunkt, Looking For Partners, May Be Sold

German car infotainment major Blaupunkt sets up Indian subsidiary, considers assembly operation.

The German car infotainment major,Blaupunkt has established an Indian subsidiary Blaupunkt India Pvt Ltd, through a JV between Blaupunkt Holding, Germany and Indian partner AutoSonics India marking a formal re-entry of Blaupunkt into India.
The formation of Blaupunkt India coincides with the launch of a state-of-the-the manufacturing facility in Penang Malaysia to cater to the needs of OE customers world-wide and India could be the next base for local assembly. Dr. Placke, CEO of the Blaupunkt Group, confirmed that local assembly operations are on the roadmap but the exact timeline is to be determined.

German car infotainment major Blaupunkt sets up Indian subsidiary, considers assembly operation - The Economic Times
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Old 4th April 2016, 18:27   #7
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Default Re: Blaupunkt, Looking For Partners, May Be Sold

hey folks
I am unable to find any car audio model on any of the blaupunkt regional or international websites. I suppose it has stopped manufacturing car audio components, head units, speakers, amps.
In 2014, Blaupunkt introduced low cost media players and later no news. Still online blaupunkt car audio head units seem to be quite well priced.

Does anyone know what has happened?

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