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Old 20th February 2013, 17:38   #1
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Default SCOOP! Tata 407 Facelift spotted

so this is the new tata 407 i spotted on Test near pune. after 25 years there is not much change in the design except New Headlights. i think tata have lost the opportunity once again by giving boring facelift to this truck. Sorry for the bad quality pic as i zoomed my mobile camera.
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Old 20th February 2013, 17:55   #2
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Default re: SCOOP! Tata 407 Facelift spotted

@Tushky, thanks for that
But in this segment, this one is a proven carrier. The looks may not matter that much, unless there is competition

But I do agree with you that it is boring. The pro-activeness is missing with Tata, again.
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Old 20th February 2013, 18:16   #3
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Default re: SCOOP! Tata 407 Facelift spotted

And as with many recent face lifts, the pre-face list styling looks better!!!
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Old 20th February 2013, 18:20   #4
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Default re: SCOOP! Tata 407 Facelift spotted

407 is quite a handsome truck in itself, so keeping changes minimal is not necessarily a bad thing. I somehow like this face as well.
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Old 20th February 2013, 19:00   #5
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Default re: SCOOP! Tata 407 Facelift spotted

Wow, a face-lift thats coming after what seems like eternity. The old look has been around pretty much since day 1.

One thing I should point out is that a large 1-piece headlamp cluster like that is more susceptible to damage while parking and in thick traffic. Damage that results in replacement of the whole assembly.

The previous designed was 2 piece, with recessed headlight(sealed beam) & separate turn-signal. So you replace only the piece thats broken

Last edited by Mpower : 20th February 2013 at 21:44.
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Old 20th February 2013, 19:15   #6
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Default re: SCOOP! Tata 407 Facelift spotted

Do they have more plastic on the front? Looks bad compared to the current one. I dont think face lifts are needed for such workhorse trucks.
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Old 20th February 2013, 21:11   #7
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Default re: SCOOP! Tata 407 Facelift spotted

Wonder why it took ages for the test mule to appear?! It was announced in Oct 2011.
http://www.team-bhp.com/forum/commer...ml#post2551230
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Old 20th February 2013, 23:03   #8
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Default re: SCOOP! Tata 407 Facelift spotted

With cute Super ACE below it and Upcoming Ultra series above it., making minimal changes to the proven war horse makes lot of sense. Look does not matter in this segment. If look is a criteria for purchase, Mahindra would have been out of business by now. The money saved can be used for improving other things!
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Old 20th February 2013, 23:28   #9
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Default re: SCOOP! Tata 407 Facelift spotted

there was a spy pic of this earlier doing rounds on the web with a red one sporting similar covering on the front.

Hope they are also plonking new-generation CRD engines in these along with the styling update.
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Old 21st February 2013, 17:47   #10
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Default Re: SCOOP! Tata 407 Facelift spotted

Quote:
Originally Posted by Mpower View Post
One thing I should point out is that a large 1-piece headlamp cluster like that is more susceptible to damage while parking and in thick traffic. Damage that results in replacement of the whole assembly.

The previous designed was 2 piece, with recessed headlight(sealed beam) & separate turn-signal. So you replace only the piece thats broken
Seems like a failed attempt at making two separate assemblies look like one!
The next design refresh on 407 will take place in 2030; of course the same cab will be retained.
Poor show!

Last edited by directinjection : 21st February 2013 at 17:51.
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Old 21st February 2013, 18:47   #11
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Default Re: SCOOP! Tata 407 Facelift spotted

I think this is a two piece headlight cleverly designed to make it look like a single piece unit
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Old 21st February 2013, 19:00   #12
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Default Re: SCOOP! Tata 407 Facelift spotted

Quote:
Originally Posted by tushky View Post
so this is the new tata 407 i spotted on Test near pune. after 25 years there is not much change in the design except New Headlights. i think tata have lost the opportunity once again by giving boring facelift to this truck. Sorry for the bad quality pic as i zoomed my mobile camera.
I can see AL's Nissan adopted 407 competitor standing next!

Hey Tushky, Was it near ARAI? Because there can be only one place on the earth where pre-production models of AL & TATA stand together!!!
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Old 21st February 2013, 19:05   #13
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Default Re: SCOOP! Tata 407 Facelift spotted

Quote:
Originally Posted by zalaps View Post
I can see AL's Nissan adopted 407 competitor standing next!

Hey Tushky, Was it near ARAI? Because there can be only one place on the earth where pre-production models of AL & TATA stand together!!!
No ARAI, it is at the secret location near Pimpri Chinchwad
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Old 22nd February 2013, 11:11   #14
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Default Re: SCOOP! Tata 407 Facelift spotted

Quote:
Originally Posted by zalaps View Post
I can see AL's Nissan adopted 407 competitor standing next!
That's not an AL product but a Tata - the actual successor of 407. The series is called Ultra. Have a look at this for more details:

http://www.topspeed.com/trucks/truck...-ar129885.html
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Old 22nd February 2013, 11:21   #15
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Default Re: SCOOP! Tata 407 Facelift spotted

Quote:
Originally Posted by directinjection View Post
That's not an AL product but a Tata - the actual successor of 407. The series is called Ultra. Have a look at this for more details:

http://www.topspeed.com/trucks/truck...-ar129885.html
My Bad! It is Ultra in fact. But side profile of both models has many similarities!

http://www.team-bhp.com/forum/commer...k-leyland.html
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