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Old 13th May 2013, 08:38   #1
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Default Ashok Leyland - Organisational Revamp

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http://www.business-standard.com/art...1000842_1.html

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Ashok Leyland has gone in for an organisational revamp by which it will create three different divisions: truck, bus and power solutions. “Each division will have an independent head. It will not be a separate strategic business unit,” said Vinod K Dasari, MD, Ashok Leyland. He added the revamp has been planned with a view to enhance shareholder value and customer experience.
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Four new launches in 2012-13

These include two cargo carriers — A Truck (named as Boss for having a gross vehicle weight of eight-15 tonnes) and Partner (five-six tonnes). “Later, we will also launch N Truck, a 16-tonnes,” said Dasari. The A Truck is expected to be launched in July and the N Truck in October. These products will be manufactured at the company’s Pantnagar facility and will have the company’s Czech Republic subsidiary, Avia’s, cabin, said Dasari.

The A Truck will help the company to cater to the infantry combat vehicle (ICV) category, the segment in which the company does not have a strong presence presently. “In the space where we are strong, including multi-axle, tipper and tractor, the drop was stronger. However, the drop in the ICV segment was lesser,” said Dasari. He added, “The A Truck will also be shipped out to overseas markets.”
Looks like Ashok Leyland is feeling the heat from competition and wants to gain the lost market share. Sales also have dipped so lets see if this Revamp does any good to the company or no.

Cheers,
Anurag.

Last edited by GTO : 13th May 2013 at 16:48. Reason: Fixing quote
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Old 14th May 2013, 17:32   #2
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Default Re: Ashok Leyland - Organisational Revamp

Was reading about this the other day and going
At a time when organizations are creating shared services model - AL is moving away from it. Also, with Trucks, busses and power solutions - where does the passenger vehicle fit in? If it comes under busses then there will hardly be a push to reach customers. Like what was done with the Dost dealerships - AL was able to reach the right customer- I think this new model will have some products falling into gaps - same with new product development.

With falling commercial vehicle sales, logical expansion should be to passenger vehicles - something that has created quite a niche with the Duster, Enjoy etc - Not saying AL should move into that space, but it does give a point to discuss. AL - nissan JV should allow it to leverage on Nissans R&D to bring products to the market- Where do you slot these new passenger vehicles?

The same issue arises when it acquires a new company - where would it fit in?

Maybe I am wrong - lets see how things pan out for AL.
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Old 26th May 2013, 07:06   #3
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Default Re: Ashok Leyland - Organisational Revamp

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Originally Posted by madan80 View Post
where does the passenger vehicle fit in? If it comes under busses then there will hardly be a push to reach customers. Like what was done with the Dost dealerships - AL was able to reach the right customer- I think this new model will have some products falling into gaps - same with new product development.
ALs marketing has 2 separate verticals already as Heavy and Light vehicles. The DOST falling into the light vehicles category has separate dealerships. I would think, the same would handle the smaller passenger vehicles as well.
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Old 28th May 2013, 14:16   #4
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Default Re: Ashok Leyland - Organisational Revamp

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Originally Posted by Autokrat View Post
ALs marketing has 2 separate verticals already as Heavy and Light vehicles. The DOST falling into the light vehicles category has separate dealerships. I would think, the same would handle the smaller passenger vehicles as well.

Thanks for that update. Whats going to happen to them now - The bus and truck is now being separated - so how will the heavy vehicle team be aligned?
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Old 28th May 2013, 15:31   #5
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Default Re: Ashok Leyland - Organisational Revamp

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Originally Posted by a4anurag View Post
...Looks like Ashok Leyland is feeling the heat from competition and wants to gain the lost market share. Sales also have dipped so lets see if this Revamp does any good to the company or no.
...
I would rather say to retain the market share instead to gain the lost market share.
More details here..
http://www.team-bhp.com/forum/commer...and-gains.html

Quote:
Originally Posted by madan80 View Post
Thanks for that update. Whats going to happen to them now - The bus and truck is now being separated - so how will the heavy vehicle team be aligned?
From the link, buses and trucks are divided but still not as a business unit.
But What is the meaning of heavy vehicles - you wanted to know?
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