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Old 8th September 2015, 10:41   #1
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Default Mahindra launches 415 DI tractor in 40 HP category

Mahindra & Mahindra has announced the launch of the Mahindra 415 DI Tractor in the 40 HP category.

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According to the company, the 415 DI is best suited for agri applications like rotavator, cultivator and thresher. It is powered by a 2,730cc, 4-cylinder, naturally-aspirated diesel engine that develops 158 Nm of torque. It has a power take-off (PTO) rating of 36 HP, a hydraulic lift capacity of 1,500 kg and a backup torque rating of 18%. The tractor has comes with a partial constant mesh (PCM) transmission and oil immersed multi disc brakes.

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The 415 DI has a wheelbase that measures 1,910 mm. The tractor has a standard weight of 1,785 kg and a has a fuel tank capacity of 49 litres.

Power steering is available as a part of optional equipment.

Last edited by Aditya : 8th September 2015 at 10:58.
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Old 8th September 2015, 13:10   #2
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Default Re: Mahindra launches 415 DI tractor in 40 HP category

For those interested, here's a video of the 415:

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Old 8th September 2015, 17:03   #3
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Default Re: Mahindra launches 415 DI tractor in 40 HP category

Quote:
Originally Posted by GTO View Post
For those interested, here's a video of the 415:
Off-topic: The least Mahindra could have done is ensure that their video plays properly. Look at it from 2.42 onwards!
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Old 8th September 2015, 17:45   #4
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Default Re: Mahindra launches 415 DI tractor in 40 HP category

I get what you mean. At 2.42 it sounds like the tractor is having a bout of hiccups. Permanently.

2nd, the voice over says "saath sou thees" cc. I'm very impressed that a 730 cc engine can pressure the hydraulic systems and assist in crop rotation.

Farmers must be falling over themselves to book this tractor!

I'm wondering why bigger guys say TATA or Leyland are not in this business. As per the equipment mfrs. assoc. (AEM) India makes 30% of the worlds tractors at 600,000 which is just 1/6 th the number of cars made in India. I mean how hard is to make a tractor really?

Last edited by hangover : 8th September 2015 at 17:47.
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Old 9th September 2015, 10:09   #5
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Default Re: Mahindra launches 415 DI tractor in 40 HP category

Tractor market though seem to be easy because of volumes produced, there are very many players involved in production

- John Deere
- M & M and Mahindra Gujarat (Very similar to Bajaj Auto and Maharashtra Scooters Limited which use to produce Priya Scooter)
- Escorts
- Sonalika
- TAFE
- New Holland
- Force Motors (Balwan Tractors)
- Indofarm
- SAS Motors

Some of the earlier champions which are not front runners anymore
- HMT
- Eicher (now part of TAFE)

There are specific business requirements
- Tractor alone is not enough, the companies will have to get into farm equipment too
- Most of the tractor manufactures supply tractors to dealers on credit and payment is realized against sales
- Margins are less
- Word of mouth still works in agriculture sector and old players have a better recall value (John Deere has now finally cracked the Indian market)
- Large network requirement (rural areas ), poor book and inventory management at dealer level, links with banks (several banks promote particular brands only as they need to sell back the recovered tractors in case of payment defaults by farmers)
- Several business transactions are through middle men (Aarthi's or commission agents responsible for procurement of farm produce)
-
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