Go Back   Team-BHP > BHP India > Commercial Vehicles

Thread Tools Search this Thread
Old 22nd September 2015, 16:07   #1
Team-BHP Support
Join Date: Feb 2004
Location: Mumbai
Posts: 7,816
Thanked: 27,228 Times
Default Tata Magic - 3 lakh sales up!

The Tata Magic has crossed the 3,00,000 sales mark.

Name:  image015.jpg
Views: 2316
Size:  59.0 KB

Based on the Tata Ace platform, the Magic was introduced in June 2007 as a four-wheeler last mile passenger transport vehicle. The platform has thus far produced 4 offerings, based on engine type and fuel. The Magic family today comprises of the Magic Diesel (BS3 and BS4), Magic CNG (BS4), Magic Iris Diesel (BS3 and BS4) and Magic Iris CNG (BS4). More variants are expected in the future.

Unlike a cargo vehicle, apart from vehicle registration, a passenger transport vehicle also needs permit issued by state or regional transport authorities for use. Only on receiving these permits can an operator ply these vehicles on the roads. The Magic holds an 85% market share in the segment.

At present, the Tata Magic variants are sold through 184 dealerships, with 1,600 showrooms. It is used as both intercity as well as intra-city vehicle. The Magic's key markets are Rajasthan, Uttar Pradesh, Orissa, West Bengal, Bihar, Maharashtra, Madhya Pradesh, Chhattisgarh, Karnataka and Andhra Pradesh. In states like Rajasthan, Gujarat and West Bengal, the Magic has been allowed to run in intra-city routes with stage carriage permits. The Tata Magic has replaced many auto rickshaws in Gujarat, Rajasthan, Assam, West Bengal and Madhya Pradesh.

The Tata Magic is also sold through Tata Motors’ rural marketing initiative for commercial vehicles, known as NEEV, a programme that focuses on villages of India. It incorporates village executives called Tata Gram Mitras and Tata Kisan Mitras who promote the Magic along with other products in villages including schools across the country.
Apart from India, the magic is sold in 20 countries - Angola, Bangladesh, Bhutan, Congo, Djibouti, Ethiopia, Ghana, Kenya, Mozambique, Myanmar, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Vietnam and Zambia.

The Tata Magic is manufactured at Tata Motors' Pantnagar plant, which began its commercial production in August 2007.
Aditya is online now   (8) Thanks Reply With Quote
Old 22nd September 2015, 17:02   #2
Join Date: Mar 2009
Location: Bangalore
Posts: 265
Thanked: 201 Times
Default Re: Tata Magic - 3 lakh sales up!

This vehicle has a big business potential in urban areas if converted to electric vehicle. Hopefully TML will have a plan.
Ravindra M is offline   Reply With Quote
Old 22nd September 2015, 17:17   #3
Senior - BHPian
Join Date: Jul 2006
Location: Bombay
Posts: 1,073
Thanked: 803 Times
Default Re: Tata Magic - 3 lakh sales up!

3 lac in 8 years is actually not doing enough justice to this vehicle, especially considering that it's exported to so many countries and not just in India. I think Tata can do much better volumes in the next 5 years with Magic. Such a versatile platform, the opportunities are immense.
Lalvaz is offline   (1) Thanks Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
TATA Magic IRIS, TATA Ace Zip - Age of NANO variants has arrived! gshanky The Indian Car Scene 35 25th June 2012 22:05
Tata Motors' Dharwad Factory starts rolling out the ACE Zip & Magic IRIS GTO Commercial Vehicles 4 18th June 2012 18:43
Tata Penguin (Magic Iris) Mini Truck caught testing fz_rider Commercial Vehicles 5 28th November 2010 00:08
Tata Motors introduces Magic and Winger autocrazy Commercial Vehicles 105 31st July 2009 19:29
Magic and Winger launched yestreday by TATA a4_attitude Commercial Vehicles 8 26th February 2008 13:58

All times are GMT +5.5. The time now is 12:31.

Copyright ©2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks