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Old 22nd March 2016, 16:15   #1
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Default Sonalika ITL unveils 'WorldTrac 110' tractor

Sonalika International Tractors has showcased the WorldTrac 110 tractor at the PAU Kisan Mela. This is India’s first indigenous 110 HP category tractor.

The tractor offers electronic hitch control with a lift capacity of 4,500 kg and gets a fuel tank capacity of 115 litres. The tractor can be operated at speeds ranging from 0.5 km/h to 40 km/h, making it ideal for varied range of applications from agriculture, haulage to heavy earth moving, with a tilt adjustable power steering aiding manoeuvrability.

The WorldTrac has only been showcased so far and will be launched soon, joining the existing WorldTrac 75 and WorldTrac 90.

Sonalika ITL unveils 'WorldTrac 110' tractor-sonalika-wt-110.jpg
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Old 23rd March 2016, 07:54   #2
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

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Old 24th March 2016, 23:42   #3
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

This is their domain and they make good tractors.The Sonalika Group through their arm International Tractors Ltd, is into this business of farm equipment manufacture since 1969. They are now aiming at 15 % of the tractor market share.

They had ventured into the world of MUV's through their arm International Cars and Motors and the vehicle was branded as Sonalika Rhino. It was a shoddily made MUV competing with slickly executed Indian and international players were making it big with their wares. Nothing is heard of this product lately.
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Old 25th March 2016, 11:55   #4
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

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This is their domain and they make good tractors.The Sonalika Group through their arm International Tractors Ltd, is into this business of farm equipment manufacture since 1969. They are now aiming at 15 % of the tractor market share.

They had ventured into the world of MUV's through their arm International Cars and Motors and the vehicle was branded as Sonalika Rhino. It was a shoddily made MUV competing with slickly executed Indian and international players were making it big with their wares. Nothing is heard of this product lately.
Sonalika is not so uncommon up north, but they're yet to mark their presence further south, where M&M, Eicher, etc are leagues ahead.

The ICML Rhino was basically a Toyota Qualis clone. I'm not sure if it was the lack of a reliable BS-3 compliant engine or poor quality that lead to its withdrawal from the market.
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Old 25th March 2016, 12:25   #5
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

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Originally Posted by anjan_c2007 View Post

They had ventured into the world of MUV's through their arm International Cars and Motors and the vehicle was branded as Sonalika Rhino. It was a shoddily made MUV competing with slickly executed Indian and international players were making it big with their wares. Nothing is heard of this product lately.
They have gone the Fiat way, they are supplying engines to GM India. Chevy Tavera comes with CRDI engine supplied by Sonalika, which was originally developed for Rhino MPV.
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Old 25th March 2016, 12:39   #6
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

The name WorldTrac has resemblance to PowerTrac, FarmTrac and SteelTrac manufactured by Escorts Ltd. Escorts Ltd. was no. 2 as per sales a few years ago. Tafe and off late, Sonalika did make a dent into Escorts Ltd. market share. Escorts recently with many efforts started a slow market share growth and then this tractor makes its appearance. SteelTrac is a tractor manufactured by joint venture between Amul and Esocrts Ltd.

The rivaly between Sonalika and Escorts is getting tough, each brand has its own pros and cons. Escorts Ltd. has a solid footprint in Northern Markets. WorldTrac seems to have taken a step forward in premium segment. In India, there is limited market for such premium tractors. The real growth area is tractors in range of 25-39 HP and 18 -20 HP is also witnessing growth where there are also smaller players like Captain Tractors.

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They have gone the Fiat way, they are supplying engines to GM India. Chevy Tavera comes with CRDI engine supplied by Sonalika, which was originally developed for Rhino MPV.
Are you sure about this ? The official Tavera brochure has no mention of this and only 2.5 BS3 engine is mentioned. Quite a while ago, ACI did test the 2.0 Tavera which had engine from Sonalika. But I doubt that continued for long. Also, was that engine not based on Rover engine ?

Last edited by aaggoswami : 25th March 2016 at 12:43.
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Old 25th March 2016, 13:31   #7
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Default Re: Sonalika ITL unveils 'WorldTrac 110' tractor

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Originally Posted by aaggoswami View Post
Are you sure about this ? The official Tavera brochure has no mention of this and only 2.5 BS3 engine is mentioned. Quite a while ago, ACI did test the 2.0 Tavera which had engine from Sonalika. But I doubt that continued for long. Also, was that engine not based on Rover engine ?
I just checked again, it was launched with BS IV version with Sonalika engine in 2012, that's what i remembered. There is no clue of this variant now, discontinued?
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