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Old 13th November 2016, 19:14   #1
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Default Advertising on public transport vehicles

Recently BMTC (Bangalore Metropolitan Transport Corporation) Volvo A/c city buses have been sporting advertisements on the bus externals. People may recall reading in the media sometime back that court had banned all advertising on the vehicle external citing distraction to other road users and could potentially result in accidents. Immediately after the court ruling all advertising on vehicles had stopped.

For the past month or so, the advertising on the public transportation has surfaced again. Initially, only very few BMTC a/c buses (plying between Silkboard <> Hebbal / Silkboard <> ITPL) started displaying the ads and now is being displayed in more and more buses. Are they now permitted to display advertisements?

A quick search on the net reveals the revenue earned by BMTC from advertising. For more info checkout:

themediaant.com/nontraditional/ac-bus-bangalore-advertising-1229

Note: I am not connected to BMTC or promoting the advertising business in any way.
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Old 13th December 2016, 19:43   #2
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Default Of Surrogate Ads and BMTC!

Saw this Old Monk draped BMTC bus the other day, on my way to office and was wondering why of all things, BMTC wearing a Old Monk vinly!! And sure, many have started wondering the same and here it is in the news!!

http://www.motoroids.com/interesting...s-appropriate/

Though with a fine eye, one can see 'Music CDs' written below that big Old Monk text but not sure how many really confuse a Old Monk for cds or sodas!!

Talk about surrogate ads and how even the govt gets hood winked!
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