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Old 18th June 2017, 10:58   #1
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Default Eicher Polaris Multix: Now entering metro cities

Eicher Polaris Multix: Now entering metro cities

Eicher Polaris has announced the launch of its first product - the Multix, in Delhi. With this launch, the company has announced its entry into the Metro cities of the country. Eicher Polaris, a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., will be opening more dealerships in various metros across the country in the near future.

The Multix was first introduced in India in 2015 as a BS-III vehicle. As a result, sales of the Multix were limited to Tier II cities. However, the company has now tweaked the engine to be compliant with BS-IV norms, and has thus paved the way for the Multix to be sold in metro cities as well.

In Delhi, the Multix will be available in two variants (AX+ and MX) and four colour options. The vehicle will be sold at prices starting from Rs. 3.19 lakh (ex-showroom, Delhi) through the official Eicher Polaris dealership - M/s. Setco Sahib Auto, C -46/A, South Ganesh Nagar, Opp- Mother Dairy Gate No 2, Patparganj, Delhi.

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Last edited by dZired : 18th June 2017 at 11:05.
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Old 26th June 2017, 17:45   #2
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Old 26th June 2017, 21:07   #3
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Default Re: Eicher Polaris Multix: Now entering metro cities

I was in India in Dec and Jan and I was desperately looking forward to see this machine on the roads. Unfortunately, I couldn’t see even one. Positive fact was that I did find a dealership for Multix in my hometown in North Karnataka.

I hope this does not end up the Tata Nano way. Instead of looking at its utility, I wonder if prospective customers think this is neither a truck nor a car. I fear that Multix might be creating an image of “Jugaad” in the minds of its targeted customers.

Bottom line is that it will need a hell of marketing to make this successful. It is one of those products for which, although the market exists, you still have to create it.

Last edited by Theyota : 26th June 2017 at 21:08.
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