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Old 19th March 2009, 19:40   #31
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One more important thing, Tata's tie up with italian car brand FIAT despite of the fact that it was diminishing in Indian market, so from weakness to strength only TATAs can do it, i believe 1 lac car was media hype and TATA took it as challenge and today it is reality.

TATA has proved it time and again that weakness can be converted into strength, and rest looked at it as an opprtunity (Mahindra's tie up with Renault)

Way to go TATA (Just one more desire, please bring us fantastic version of Safari )
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Old 19th March 2009, 20:17   #32
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what a great journey for the TATA's and with it taking INDIA to global markets
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Old 11th August 2009, 10:24   #33
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And God said 'let there be light', likewise Ratan Tata said 'let there be Nano' and he said, and so it was done, and he saw, and it looked good. in the image and likeness of every other small car. The nano looks good for its size, infact beautifull,
I am proud of the coverage it garnered on its launch and the surprise it sprung.
Ratan has amazingly transformed this truck maker into a big name with numbers in the indian auto sector. That man is a visionery and knows what he says. He is an inspiration to every Indian.
I checked the nano on display at the TATA showroom, and contrary to popular beliefs, she's not plastic like Reva. Its metal all over and surprisingly very spacious inside. she does show her price inside not outside. Of course which car maker will boldly dream of building a car for the masses at an unimaginable price. she is a charming from outside. Its rear wheel drive and at that the cheapest in the world, all other rear wheel drive cars in India are above 20lacs, not taking MPV, jeeps into consideration. so she definitely has sporty charecteristics too. I guess Nano provides all basic comfort and reliability you can expect in an entry level car.
I have always been skeptical about Tata's cars and each time happily proved wrong. Believe me, I like the cars, but after a year and many face niggling issues.
I appreciate their affordable Indigo CS, the cheapest sedan money can buy and a VFM good looking car. their attempt to make a luxury sedan in Indigo Xls. The impossing Safari- the SUV with strongest street presence.
and all new appealing Vista.
the Highly competitive Xeta with more car for less money.
The Indica diesel is a wonderfull step at affordable motoring for masses.
through setbacks TATA has improvised and presented necessary mods adding impetus to their vision. Over the years TATA has proved that a dynamic company with drive and passion can take over the best in the world and challenge the leaders. Their new cars are light years ahead of their initial cars in terms of quality and refinement.
Also TATA taking over renowned Jaguar (XF-R is my dream machine, waiting for my jackpot win, can someone spare me the winners ticket) proves whats acheived and accomplished by the group. They have with dedication travelled the impossible route from crude trukmakers to comfort cars.
Its up to TATA to keep up their visions and firmly set their prints in the automobile history. and under Ratan they have the will to succeed.
I am proud of this Indian. Herz hoping this Indian clicks and sales rocket.
cant wait to see it on roads even if that means therez gonna be little room left for others.
God bless TATA. God bless Nano. God bless India.
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Old 4th February 2010, 14:37   #34
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Originally Posted by Zappo View Post
Actually Tata's story begins 10 years before the year where this thread takes it up from. Tata Motors was started around 1944 or so. To manufacture railway engines (locomotives) during the world war II. Then they were TELCO (Tata Engineering and Locomotive Co.). So from those humongous rail engines to the current day Nanos... and then some chick LR and Jags (if things go right). You have come a long way TaMo.
+1 to that. You can view their entire history from 1945 to 2009 here - Tata Motors - Rearview. There is a flash version of the same thing. I have highlighted the important products
  • Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products.
  • Steam road roller introduced in collaboration with Marshall Sons (UK).
  • Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial vehicles. The first vehicle rolled out within 6 months of the contract.
  • Research and Development Centre set up at Jamshedpur.
  • Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.
  • Setting up of the Engineering Research Centre at Pune to provide impetus to automobile Research and Development.
  • Introduction of DI engines.
  • First commercial vehicle manufactured in Pune.
  • Manufacture of Heavy Commercial Vehicle commences.
  • First hydraulic excavator produced with Hitachi collaboration.
  • Production of first light commercial vehicle, Tata 407, indigenously designed, followed by Tata 608.
  • Introduction of the Tatamobile 206 - 3rd LCV model.
  • Launch of the 1st indigenous passenger car Tata Sierra.
  • TAC 20 crane produced.
  • One millionth vehicle rolled out.
  • Launch of the Tata Estate.
  • Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture of high horsepower and emission friendly diesel engines.
  • Launch of Tata Sumo - the multi utility vehicle.
  • Launch of LPT 709 - a full forward control, light commercial vehicle.
  • Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for manufacture of Mercedes Benz passenger cars in India.
  • Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to be used on Cummins engines.
  • Mercedes Benz car E220 launched.
  • Tata Sumo deluxe launched.
  • Tata Sierra Turbo launched.
  • 100,000th Tata Sumo rolled out.
  • Tata Safari - India's first sports utility vehicle launched.
  • 2 millionth vehicle rolled out.
  • Indica, India's first fully indigenous passenger car launched.
  • 115,000 bookings for Indica registered against full payment within a week.
  • Commercial production of Indica commences in full swing.
  • First consignment of 160 Indicas shipped to Malta.
  • Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.
  • Utility vehicles with Bharat 2 (Euro II) compliant engine launched.
  • Indica 2000 (Euro II) with multi point fuel injection petrol engine launched.
  • Launch of CNG buses.
  • Launch of 1109 vehicle - Intermediate commercial vehicle.
  • Indica V2 launched - 2nd generation Indica.
  • 100,000th Indica wheeled out.
  • Launch of CNG Indica.
  • Launch of the Tata Safari EX
  • Indica V2 becomes India's number one car in its segment.
  • Exits joint venture with Daimler Chrysler.
  • Unveiling of the Tata Sedan at Auto Expo 2002.
  • Petrol version of Indica V2 launched.
  • Launch of the EX series in Commercial vehicles.
  • Launch of the Tata 207 DI.
  • 2,00,000th Indica rolled out.
  • 5,00,000th passenger vehicle rolled out.
  • Launch of the Tata Sumo'+' Series
  • Launch of the Tata Indigo.
  • Tata Engineering signed a product agreement with MG Rover of the UK.
  • Launch of the Tata Safari Limited Edition.
  • The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.
  • On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors Limited.
  • 3 millionth vehicle produced.
  • First CityRover rolled out
  • 135 PS Tata Safari EXi Petrol launched
  • Tata SFC 407 EX Turbo launched
  • Tata Motors unveils new product range at Auto Expo '04.
  • New Tata Indica V2 launched
  • Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement
  • Indigo Advent unveiled at Geneva Motor Show
  • Tata Motors completes acquisition of Daewoo Commercial Vehicle Company
  • Tata LPT 909 EX launched
  • Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in Korea
  • Sumo Victa launched
  • Indigo Marina launched
  • Tata Motors lists on the NYSE
  • Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune
  • The Tata Xover unveiled at the 75th Geneva Motor Show
  • Branded buses and coaches - Starbus and Globus - launched
  • Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus manufacturing Company
  • Tata Ace, India's first mini truck launched
  • Tata Motors wins JRD QV award for business excellence.
  • The power packed Safari Dicor is launched
  • Introduction of Indigo SX series - luxury variant of Tata Indigo
  • Tata Motors launches Indica V2 Turbo Diesel.
  • One millionth passenger car produced and sold
  • Inauguration of new factory at Jamshedpur for Novus
  • Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched
  • Launch of Tata Novus
  • Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial
    Vehicle Co. (TDCV)
  • Tata Motors vehicle sales in India cross four million mark
  • Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006
  • Indica V2 Xeta launched
  • Passenger Vehicle sales in India cross one-million mark
  • Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India & markets abroad
  • Tata Motors first plant for small car to come up in West Bengal
  • Tata Motors extends CNG options on its hatchback and estate range
  • TDCV develops South Korea's first LNG-Powered Tractor- Trailer
  • Tata Motors and Fiat Group announce three additional cooperation agreements
  • Tata Motors introduces a new Indigo range
  • Construction of Small Car plant at Singur, West Bengal, begins on January 21
  • New 2007 Indica V2 range is launched
  • Tata Motors launches the longwheel base Indigo XL, India's first stretch limousine
  • Common rail diesel (DICOR) engine extended to Indigo sedan and estate range
  • Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi), announce formation of a joint venture company in Thailand to manufacture, assemble and market pickup trucks.
  • Roll out of 100,000th Ace
  • Tata-Fiat plant at Ranjangaon inaugurated
  • Launch of a new Upgraded range of its entry level utility vehicle offering, the Tata Spacio.
  • CRM-DMS initiative crosses the 1000th location milestone
  • Launch of Magic, a comfortable, safe, four-wheeler public transportation mode, developed on the Ace platform
  • Launch of Winger, India’s only maxi-van
  • Fiat Group and Tata Motors announce establishment of Joint Venture in India
  • Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-level utility vehicle, the Sumo Spacio
  • Tata Motors launches Indica V2 Turbo with dual airbags and ABS
  • Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L Direct Injection Common Rail (DICOR) engine.
  • Rollout of the one millionth passenger car off the Indica platform.
  • Ace plant at Pantnagar (Uttarakhand) begins production.
  • Indica Vista – the new generation Indica, is launched.
  • Tata Motors' new plant for Nano to come up in Gujarat.
  • Latest common rail diesel offering- the Indica V2 DICOR, launched.
  • Indigo CS (Compact Sedan), world’s first sub four-metre sedan, launched.
  • Launch of the new Sumo -- Sumo Grande, which combines the looks of an SUV with the comforts of a family car.
  • Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo.
  • Xenon, 1-tonne pick-up truck, launched in Thailand.
  • Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover.
  • Tata Motors completes acquisition of Jaguar Land Rover.
  • Tata Motors introduces new Super Milo range of buses.
  • Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III Commonwealth Youth Games Pune 2008.
  • Indica Vista – the second generation Indica, is launched.
  • Tata Motors launches passenger cars and the new pick-up in D.R. Congo.
  • Tata Motors begins distribution of Prima World truck
  • Tata Motors launches the next generation all-new Indigo MANZA
  • FREELANDER 2 launched in India
  • Tata Marcopolo Motors' Dharwad plant begins production.
  • Tata Motors launches Nano - The People's Car
  • Introduction of new world standard truck range.
  • Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in India.
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Old 13th February 2010, 14:58   #35
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Hats off to a sterling Indian company - Tata makes me puff up with national fervour. All said and done it has grown in a measured and sensible manner. One of the reason why Corus and JLR employees didnt resist Tata much is because of their long term commitment to any of their ventures and Automobiles and Steel is a part of their core competencies...

Way to go Tata ! Fly the flag high now that you are a multinational company.
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Old 21st October 2011, 02:56   #36
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Default Re: Tata's journey from trucks to Nano

The long list of technical collaborations and product innovations prove how technologically advanced a company they are!!

Last edited by Johnny_ : 21st October 2011 at 03:02. Reason: typing error
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Old 21st October 2011, 10:50   #37
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Default Re: Tata's journey from trucks to Nano

Good collection.
Please change the pictures of Sumo, Safari and Indigo with the original classics. The pictures displayed are of later models. Also please add the Sierra too.
I still love the design of Sierra and 1st gen Safaris.

Last edited by Holyghost : 21st October 2011 at 10:52.
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Old 28th September 2016, 14:41   #38
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Default Re: Tata's journey from trucks to Nano

The TATA 1210 SE - a symbol of excellence

Quoting from the professor's words in the movie "3 idiots" - the astronaut's pen is a symbol of excellence. After millions of dollars, scientists found a pen that can write on any surface and at any angle, and call that a SOE.

As a layman without knowledge of engineering, I define symbol of excellence differently. Products that didn't have a need to change (or don't need to change), even after their competitors have changed several times - that is called a symbol of excellence.

In the Indian market there would be a few examples - The 045 Reynolds pen, the Hyundai Santro, Maruti 800, Tiger Balm - these are all SOEs, since they have been unchanged for more than a couple of decades.

The ad for the new (now old) Hero Honda Splendor + describes that well. The father, who is blind now, wanted his son to have the same type of bike he rods, so he takes his son to the showroom. He feels the new Splendor all over and concludes that it is the same kind of bike he rode so it would be the best. The only difference was in the "+" sign, everything else was unchanged, or didn't need a change. A symbol of Excellence.

With that intro, we now see some facets about the Tata 1210 SE, a SOE that can put all other SOEs to the shade. Just see its timeline.

Source for 1977 : http://india100yearsback.blogspot.in...-mercedes.html
Source for 2017 - http://www.construck.tatamotors.com/products.aspx

1) 1977 - Tata manufactures its first commercial vehicle at its plant in Pune. Rolls out Tata 1210SE.
The grandfather (who is young then) drives a brand new Ambassador Mark II. A brand new Tata 1210SE slowly chugs in front.

Grandpa honks, Tata moves out of the way. Both drive to the sunset.

2) 1997 - Tata no longer sells the 1210SE. It has been upgraded with a bigger engine - I think it is a 1612. The basic design remains the same - no difference at all.
The father (son of the grandfather) drives a brand new Honda City. A brand new Tata (1612 or 1512) slowly chugs in front. Father honks, Tata moves out of the way. Both drive to the sunset.

3) 2017 - The same design runs with a brand new engine. Today 1210SE is called a 1613 SK Hymiler. I know we are not in 2017 yet, but we're almost there.
The son (son of the father) drives a brand new BMW. A brand new Tata 1613 SK Hymiler slowly chugs in front. The boy honks, Tata moves out of the way. Both drive to the sunset.

You can almost hear the Tata quoting from "The Brook" by Tennyson "For vehicles may come and vehicles may go, but I go on forever".

So what is it that makes the Hymiler tick? In another decade he will be crossing 50. Who knows, he may score a century someday. To find that, we need to go back to the very beginning, even before the beginning.

The very first Tata truck was the TMB - a truck built in collaboration with Mercedes Benz. Its very first rivals were Ashok Leyland, along with Bedford / Fargo / Shaktiman and some other trucks. During those days, most trucks were semiforwards, with the exception of Ashok Leyland. Slowly, all other trucks started leaving the roads, leaving only Tata and Ashok Leyland to battle it out.
The successor of TMB was the Tata 1210D.

Media had its share too in phasing out the trucks (jocularly). In most of the movies of the 1970 - 1990s, cars and bikes were for heroes and heroines. But lorries always were portrayed as the villains. Notable examples : Bedford in "Chinna Thambi Periya Thambi" and "Manu Uncle", Fargo in "Puthiya Pathai" and "Amman Kovil Kizhakale". Somehow film people have the notion that the semiforward trucks or the conventional cabs have a "face" like a villain - with the engine like a "nose" and the split windscreen as "eyes", looking even more menacing with the lights on and the airhorn. Of course, no truck villain can beat the dada of all time - the Peterbilt 281 used by Steven Spielberg in "Duel".

Now there are two types of trucks - the one with the engine underneath the cab (Cab over engine), and the one with the cab behind the engine (conventional truck / semi-forward). Both have their advantages and disadvantages. Cab over engines give better visibility, but conventionals give better access to the engine, safety in accidents, probably more comfort and better aerodynamics (though at the speed that trucks travel, that hardly matters). By the 1990s, all the semiforwards were no longer in production, and to survive the change Tata started bringing out cab-over-engines, phasing out older models. Somehow the 1210SE (and it's newer engines) survived the change, and is going strong today.

Probably the 1210SE was better engineered than the others. The engine wasn't as powerful as its variants, but the chassis probably was strong. Maybe the reason why Tata never wanted to change was because the product was that good, or it didn't warrant a change. Way back in the 1990s, while travelling by train to Kerala, it was a common sight to see 1210s in the Sengottai - Punalur route. Most of those lorries had flat trailers, and decorated "heads" of all colours. The back part of the cab might have a design - usually a peacock or a diety or a tiger. Usually they carried huge logs of timber, sometimes stretching far behind the trailer.

Another common sight in Kerala was the "Kachchi Lorry", or the lorry carrying hay. The hay would be overloaded - sometimes double the size of the truck, sticking out on both sides, above and behind, similar to a rockstar's wig. The Kachchi Lorry always was a 1210SE. It had no control at all. It destroyed many house gates and walls in the mountainous areas of Kerala. Overtaking a Kachchi Lorry with an ambassador used to be an exercise in skill, patience, reflexes, luck and the best driving skills.

The fact sheet is that the 1210SE is not the best lorry technically. Probably the Comet is engineered better. Tata's "Prima" has some advancements that rival even some private cars. 1210SE has its flaws too - difficult to park / too slow for the highway / can be a menace for other vehicles / no engine upgrade possible.

My personal opinion for why 1210SE has continued to run for so long is the "People" factor. We citizens of India feel that 1210SE and its family members are such an integral part of the road. The people factor has contributed to the Hymiler's intangibles - and thanks to that, it is a "Symbol of Excellence".

Well done, Tata.
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