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Old 22nd April 2010, 11:07   #16
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Originally Posted by Amartya View Post
It's funny, that the people involved with it's design and engineering and development are not half as well known as Girish Wagh and his team that developed the Nano.
In fact Girish Wagh and team developed the Tata Ace. You are right, he was unknown even in TM before the ACE. Nano was his second major project after ACE.
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Old 22nd April 2010, 11:45   #17
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The Nano hogged all the limelight but until now it's the Ace that actually set the sales registers ringing! Great job.

From being put as garbage collectors to people movers as the Ace Magic this vehicle has covered a very wide market.

I think Maruti missed exploiting the Omni like this.

Last edited by kiku007 : 22nd April 2010 at 11:48.
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Old 22nd April 2010, 11:51   #18
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In fact Girish Wagh and team developed the Tata Ace. You are right, he was unknown even in TM before the ACE. Nano was his second major project after ACE.
Absolutely right, I didn't bother doing my homework before writing that. Apologies and thanks to you too, and I found that out from the link @prashanthyr shared.

That is actually a fantastic link, definitely worth a read.
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Old 22nd April 2010, 18:40   #19
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I remember reading it sometime back, guess around 2 years back about the sucess of Ace and on how the whole idea of a four wheeled vehicle to bridge gap between the so called mini trucks (Tata's own 407 and kinds) and goods autorickshaw was born.
It seems someone in Tatas design team ( may be Girish Wagh, cant recollect) was talking to an auto driver and the driver mentioned him about his dream of someday owning and drivng a four wheeled commercial vehicle. On enquiring the reason it seems the driver mentioned he wasnt keen on a four wheeler for getting more profit (due to higher rent / load and all) but since he will be looked upon with some respect compared to an auto driver and also he will be able to get more girls when he plan for marriage. The idea of starting the ACE came after that it seems.
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Old 22nd April 2010, 19:56   #20
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Kudos to the TATA for creating such a product. I remember my dad saying that the engine design (mono block something) was revolutionary and the maker a young lad was commended etc etc. Aahh.. if only TATA could train how it should be driven and put up a sticker in the cabin saying "To be driven on the left hand side of the road only".
I have always wondered if these vehicles pull off the road for a single day, it would make my drive between home & office a pleasant experience.

Here in Chennai, along with TATA Ace we have share autos occupying either the middle lane or right most lane & a huge line of vehicles following them like an escort
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Old 24th April 2010, 18:54   #21
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Looks a pretty decent job...
Tata Ace sales cross 1,00,000 in 2009-10-p200410_18.04_01.jpg

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Old 24th April 2010, 19:53   #22
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I can say No body understands Indian automotive market better than Tata Motors.
Be it 407 in 1989 or Indica in 1998 or the Ace in 2005. A right product in the right segment at the right time.
Its all because of the Eminent Man of India Inc - Mr.Tata.
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Old 24th April 2010, 22:22   #23
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I can say No body understands Indian automotive market better than Tata Motors.
Be it 407 in 1989 or Indica in 1998 or the Ace in 2005. A right product in the right segment at the right time.
Its all because of the Eminent Man of India Inc - Mr.Tata.
407 was before Ratan Tata Regime. Also you missed the Fully built buses.
You should also give credit to Tatas Sales and Market research group. Every other makers (Mahindra and off late AL ) watch what Tata do and then try to follow them instead of spending money on Market Research and come up with the right product.
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Old 27th April 2010, 23:10   #24
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Originally Posted by teamveevee View Post
You should also give credit to Tatas Sales and Market research group. Every other makers (Mahindra and off late AL ) watch what Tata do and then try to follow them instead of spending money on Market Research and come up with the right product.
I will tend to agree with that statement, although I don't have any raw information to prove it, there is enough empirical evidence to lend credence to it.
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Old 28th April 2010, 09:26   #25
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I came back from my native state, Manipur, just recently. I was shocked to see the number of Tata magic. It is so huge number that the capital city like Imphal has got a separate tata magic stand, like the bus stand, auto stand. Good thing about Tata magic in villages is that they don't need big roads and second they don't need a lot of passengers to recover their running. In villages waiting for a bus is a minimum two hour waiting. With magic, 4 or 5 people on board, they are ready to move and their fares are as cheap as big bus fare.

Kudos to Tata for their Tata ACE Magic.
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Old 28th April 2010, 09:41   #26
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Looks a pretty decent job...
Attachment 336885
Tht's nice one. So we are gonna see more of this like the Tempo Traveller mods!
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Old 28th April 2010, 17:46   #27
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Originally Posted by Ashley2 View Post
A right product in the right segment at the right time.
Its all because of the Eminent Man of India Inc - Mr.Tata.
Blue Ocean Strategy as they call in Coorporate lingo. I think Qualis and Innova both by toyota fall too in this blue ocean strategy.
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