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Old 10th November 2010, 00:21   #1
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Default AMW to Enter Mass Market Trucks

Asia Motorworks Ltd. (AMW), one of India’s heavy commercial vehicle makers, has decided to foray into the volume-driven truck market by the end of 2010 to increase its market share.

According to AMW president, A. Ramasubramanian, “We will introduce new products in the competitive 16-ton haulage market [cowl variant] segment and new products in 31 and 25 ton segment”. Out of the 5.76 lakh total commercial vehicles sold in 2009-2010, the mass market accounts for 2.2 lakh units, he said.
Regarding sales of AMW Trucks, Ramasubramaniam mentioned that AMW sold 3,300 trucks till September 2010 and plans to sell 5,000 – 5,500 trucks in the second half of the financial year and in the 2011-2012 period, AMW hopes to breakeven with a sale of 10,000 – 12,000 heavy commercial vehicles.
AMW is expected to do a turnover of Rs.1,700 crore to Rs 1,800 crore and the major chunk of Rs. 1,400 crore to Rs. 1,500 crore would be from its sales of trucks, trailers and tippers. AMW has invested Rs. 1,400 crore and its factory at Bhuj in Gujarat has an annual capacity of 50,000 trucks.
In India, a majority of heavy vehicles are bought through vehicle finance. AMW and the Central Bank of India have an agreement that will help AMW’s customers avail vehicle finance from Central Bank of India. According to a press release, AMW is seeking the Central Bank of India’s extensive branch network so as to provide finance for AMW’s customers.
AMW trucks are aimed at providing high productivity through higher payloads and lower operating costs. AMW offers haulage trucks in the 25 ton, 30 ton and 49 ton capacities. AMW offers air-conditioned cabin as a standard feature in all its tippers. The engines and transmissions are designed to give higher fuel efficiency combined with powerful performance and improved suspension as well as enhanced cabin comforts. This has set a trend in the Indian commercial vehicle industry, says AMW.
AMW trucks, tippers and transit mixers have been part of India’s road, construction and mining products sectors. Some of the projects where large fleets of AMW trucks have been deployed include the Yamuna Expressway from Noida to Agra, Mumbai Airport Expansion project and the National Highways 6 – 7 projects that needed four-lane conversion.
AMW has a mere 3 percent market share in India. The commercial vehicle segment in India is dominated by Tata Motors, Ashok Leyland and Volvo-Eicher.
Chinese commercial vehicle makers are eyeing on the lucrative heavy vehicle market in the country, and before the competition gets even more intense AMW is hoping to ramp up its presence in the market.
AMW products:
Road trucks
Rigid chassis
- 2518 HL
- 3118 BHL
Tractor cab
- 4018 TR
- 4923
Off road trucks
Mining
- 2523 Rock Body
- 2518 Rock Body
Construction
- 2518 TP
- 2523 TP
- 2518 Transit Mixer
- 2518 Batching Plant
- 2518 Concrete Pump
- 2518 Bulker
- 4018 Bulker
- 4923 Concrete Pump


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Source: http://www.dancewithshadows.com/auto...-truck-sector/

Last edited by Eddy : 10th November 2010 at 00:27. Reason: Note inline
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Old 6th April 2011, 09:40   #2
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Default Re: AMW to Enter Mass Market Trucks

Awaiting a few more to get added to this list
3518 TR
2516 HL
1618 TP
3118 TP
3123 CP
3123 TP
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Old 6th April 2011, 13:31   #3
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Default Re: AMW to Enter Mass Market Trucks

I think AMW is losing market share to the larger range of U-trucks introduced by ALL. Considering that the only real advantage of a better cab being offered by them has now been matched ALL, they have lost their USP.

I am spotting more and more U-trucks on the road. Have even spotted a few Prima 3128Ks now, but all AMWs are now old and battered ones.
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Old 6th April 2011, 14:00   #4
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Default Re: AMW to Enter Mass Market Trucks

Quote:
Originally Posted by julupani View Post
I think AMW is losing market share to the larger range of U-trucks introduced by ALL.
The statement true to some extent.
The sales figure actually increased for AMW but the trend line has got down. AMW is working on new variants with larger powerplants.

Also hoping the increase in market share with the expected babies 4X2 tipper and 6X2 Haulage (Economy series)
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Old 7th April 2011, 07:23   #5
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Default Re: AMW to Enter Mass Market Trucks

Sales figures rising in the CV segment is actually no big deal. The total CV demand is far ahead of the supply, so everybody is raking in the moolah and pushing thier factories to the limits to make as many vehicles as possible.

I was shocked to see Tata's numbers for March, almost hitting half a lakh CV's in a month, and more than 23thousand M&HCVs while the numbers generally stood around 15-16thousand a month.

Also, though the 6x2Haulage will help pull in some numbers for AMW, I dont think there is a very high demand for a 4x2tipper. A 2-axle haulage may garner some market, but I doubt it since this is the most price sensitive product of the range.

Also in recent months, another trend is also a slow but steady move towards the 4-axle rigids. Here too, even though AMW is already present in the market, I rarely see AMW trucks.

Anybody got any figures for AMW's sales. They dont seem to put up any numbers on their website, unlike Tata and ALL.
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Old 7th April 2011, 17:48   #6
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Default Re: AMW to Enter Mass Market Trucks

here in Siliguri (darjeeling district), the gateway to the North east, over the past 4-5 months there have been a sudden jump in the number of AMW tippers we see. Maybe they have a dedicated dealer now in this region. I am guessing they are either working on the huge Teesta hydro project or they are doing duty on the Bihar section of the east-west highway.
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Old 7th April 2011, 21:53   #7
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Default Re: AMW to Enter Mass Market Trucks

^^ The sudden surge you see in AMW tippers not only in your state but other states as well is because of the minimum 2 months waiting period for the TATA 2516 and 2518 tippers. AMW has a waiting period of 15 days for their 2518tp and its a very good product as well.

cheers.
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Old 8th April 2011, 06:32   #8
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Default Re: AMW to Enter Mass Market Trucks

Tata does not sell a LPK 2516 model anymore. The only tippers available are the 2 25ton tippers, the LPK2518 and the LPK2518K. Other than these you can buy the Prima 2528K model as well.
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Old 8th April 2011, 15:34   #9
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Default Re: AMW to Enter Mass Market Trucks

^^ Yupp thats right, my mistake. TATA have discontinued the 2516 tipper. They currently sell the lpk2518 TC and the lpk2518 HD apart from the prima range.
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Old 11th April 2011, 15:18   #10
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Default Re: AMW to Enter Mass Market Trucks

The BAUMA CONEXPO SHOW in India, held from February 8-11, 2011 at MMRDA Grounds, Bandra Kurla Complex in Mumbai, exceeded all expectations: More than 22,000 visitors from 69 countries attended the first edition of the International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles. The event is a joint venture between MesseMünchen International (MMI) and the Association of Equipment Manufacturers (AEM).
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AMW participated at the show and showcased its might with the all-new 3118 TP displayed along with the Tranztar trailer and other AMW products catering to the construction industry.
The four-day event received overwhelming response with customers from all across the country visiting our stall.
Source
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Old 11th April 2011, 15:24   #11
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Default Re: AMW to Enter Mass Market Trucks

Quote:
Originally Posted by julupani View Post
Tata does not sell a LPK 2516 model anymore. The only tippers available are the 2 25ton tippers, the LPK2518 and the LPK2518K. Other than these you can buy the Prima 2528K model as well.
How about the 1613 Tipper with this cab.If 1613 series is discontinued why should be the cab also be removed.
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I have recently seen 1616 Tipper with this cab.
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The LPT cabs developed recently were a good move by TM indeed.
A New series of cab with minimum cab changes/modification.
But I was surprised how LPT and LPS are differentiated for end customer.

Last edited by Ashley2 : 11th April 2011 at 15:29.
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Old 11th April 2011, 16:58   #12
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Default Re: AMW to Enter Mass Market Trucks

@Ashley
I dont understand what exactly you are saying there. Let me try to clear out the confusion which you seem to have

The LPT is not a cab, but refers to a Tata legacy rigid truck with a full forward cabin. The Tata LPT range comprises the LPT 1613, LPT 1618, LPT 2516, LPT 2518, LPT 3118 mainly.

The LPS refer only to the tractors with fully forward cabs, like the LPS 4018 and the LPS 4023 and the LPS 4923. The tippers are reffered to as the LPK, also with fully forward cabins.

Similarly, the semi-forward cabs, where ever available are referred to as the SFC for the trucks and the SK for the tippers. Semi-forward tractors are not available.

The LPTs, LPSs and the LPKs may be available with two kinds of cabins the tilt-forward cab, the red ones shown by you, and the fixed cabs, the white one showed by you.

The tilt cabs are referred to by the EX models, that is the LPS 4023EX. This is because these cabs are mostly used on export models and were initally introduced there. All the tractors and the tippers which come with full cabins have the option of going for a tilt-forward cabin. The rigids may also have this cab but only in the fully built options along with a specific load body. But due to the higher costs these cabs are more rare than the fixed cabs.
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Old 11th April 2011, 17:23   #13
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Default Re: AMW to Enter Mass Market Trucks

Thanks Julupani, to make things clear.
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