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Old 8th December 2010, 22:40   #1
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Default Tata launches Ace in Thailand

India's auto major Tata Motors today launched its mini-truck ' Ace Super City Giant . in Thailand and also disclosed plans to enter the Thai car market in the next "couple of years".

The company is also looking to tap opportunities in the Malaysia and Indonesia.

"We would like to get into the car market here soon. Small car is the largest segment here and in a couple of year's time we expect to be there," Tata Motors Thailand CEO Ajit Venkataraman said at the Thailand International Motor Expo here.

The company said it was also actively working to enter medium and heavy commercial vehicles (M&HCV) segment here.

Commenting on the entry into the Thailand's mini-truck market, Tata Motors Thailand General Manager Sompong Polchitcharoon said the company expected to sell about 150 units a month of the Ace Super City Giant.

This mini-truck, he said, is priced at 3,49,000 Baht (about Rs 5.28 lakhs) aiming to take away half of what Japanese rival Suzuki sells right now.

The Thai auto market is expected to touch volumes of 7,20,000 units in 2010, out of which the pick up and small cars have 45 per cent each and the rest is accounted for by the other vehicles segment.

When asked about the period when Tata plans to launch cars in Thai market, Venkataraman declined to give exact timeline and also the possible models that the company is likely to launch here.

"It is a very competitive market here and we have to pick and choose our models correctly. But once we have established our self in the market, we will go to the mass market," Venkataraman said.

Polchitcharoon said the ideal time for the firm to enter the cars segment would only be when it has established a good dealer and service network.

"Right now, we have 40 dealers and we would need that to be at least 70 before we enter the car market here," he said.

Source ET
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Old 9th December 2010, 07:06   #2
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Default Re: Tata launches Ace in Thailand

The price is a lot higher isn' it? Is it identical to the one here.
A smaller diesel engine if accessible would have straight away put maruti in this segment here in India with the Omni mini truck which one sees so commonly in pictures of Pakistan. Here petrol mini trucks would not just sell.
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Old 9th December 2010, 09:39   #3
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Default Re: Tata launches Ace in Thailand

is it the normal Ace or the Super Ace that we get here, i feel if its the Super Ace then the price is justified
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