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Old 4th April 2011, 12:56   #1
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Default Daimler Sign visible from the sky when in plane.

I have seen that Daimler has had started its own truck manufacturing plant in India. In fact they are also having a huge lovely truck testing track.
Links below :

But what recently caught my eye and amazed me is thier recent stunt. They have inscribed the Word Daimler in the test track with such a huge font that it is readable from the sky when one is on the plane.
I noticed this on my flight back to Chennai.
I am talking about the name being seen in the ground in the link below
kattupakkam, tamil nadu - Google Maps
of course its not there in the google map.

Has anyone noticed it.
In fact, the whole ground is lit up throughout the night such a nice way to attract the attention of the people flying miles above.

Have you come across anyone else doing such a thing.

Mods: since the discussion was more about the marketing part, I have created a new thread. Do combine it with Daimler thread if found applicable.

Last edited by xingamazon : 4th April 2011 at 12:57.
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Old 4th April 2011, 15:16   #2
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Default Re: Daimler Sign visible from the sky when in plane.

Brilliant move. Should catch the eyes of their prominent potential customers.
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