Go Back   Team-BHP > BHP India > Team-BHP Reviews > Indian Car Dealerships


Reply
 
Thread Tools Search this Thread
Old 16th February 2012, 19:31   #1
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,735
Thanked: 89,296 Times
Default Ford India adds 45 Sales & Service outlets in one day!

High Points

- Ford opens 45 Sales and Service Outlets at 35 locations in one day across India. Remember the last time they did something like this (link to thread (Ford India opens 28 new dealerships in 24 cities in a single day today !!))?

- Of the new sales and service outlets inaugurated across India, 20 will offer full 3S (Showroom, Sales and Service) facilities, while 14 will be service workshops, providing a full line of after sales services and 11 standalone sales showrooms.

- With the new openings, Ford India has strengthened its pan-India network to 230 sales and service outlets in over 123 cities.

- Over 40 per cent percent of the sales and service network is in tier II and III cities.

- New facilities have opened in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar, Bikaner in the North; Rourkela, Agartala, Kolkata in the East; Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur, Tirupur in the South; and Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai, Jamnagar in the Western region.
GTO is offline   (4) Thanks Reply With Quote
Old 16th February 2012, 19:39   #2
BHPian
 
ricky_1605's Avatar
 
Join Date: Feb 2006
Location: Gurgaon
Posts: 319
Thanked: 44 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum.

Please read our rules before proceeding any further.

Last edited by GTO : 16th February 2012 at 19:46.
ricky_1605 is offline   Reply With Quote Received Infraction
Old 16th February 2012, 19:42   #3
Distinguished - BHPian
 
libranof1987's Avatar
 
Join Date: Sep 2010
Location: All over!
Posts: 3,732
Thanked: 2,845 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Inaugurating 45 in a day is quite a task! Are these stand-alone dealers or part of a larger group (a la Sai Service for MS, Concorde for Tata etc.)?

In line with their upcoming vehicle launches, it is a good move to have a larger network for sales and service.

Even better is spreading the network in Tier 2 and 3 cities.

On a lighter note, why do it over a single day?
libranof1987 is online now   Reply With Quote
Old 16th February 2012, 20:02   #4
Senior - BHPian
 
VW2010's Avatar
 
Join Date: Dec 2010
Location: electricity
Posts: 2,568
Thanked: 2,043 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
On a lighter note, why do it over a single day?
1)its more of a marketing stratergy where the news of opening 45 centres firstly drives some of us to see where they have opened

2) The impact of adding 45 together out weighs adding one centre a day.

3) General mindset of people to react to such a news is positive and may create an impact in sales. I personally went through the list of 45 centres to see where all they have sss now.


Tier2 and Tier 3 mostly stick to Maruthi mainly because of service. I am sure these changes will see an impact on sales.

Indirectly it challenges comapnies like VW where their service centres are not wide spread and buyers decision may start tilting.

For a buyer where the primary decision is based out of service centre a Ford becomes an options over VW.

For buyers where the primary decision is based on country of origin where service plays secondary role, may get mildly impacted where they may start now comparing the cars at same level (Fiesta with Vento) and the decision may shift towards fiesta purely because of service centre.
VW2010 is online now   (2) Thanks Reply With Quote
Old 16th February 2012, 20:18   #5
BHPian
 
Join Date: Feb 2008
Location: New Delhi
Posts: 313
Thanked: 121 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

I love my Fords. Still retain 2 in my garage.

I have been a silent victim of their After Sales Service Apathy. With my Ford Fiesta, I had a policy of giving an Open Jobcard i.e. besides the job I specified, they were allowed to repair/fix/detail whatever they feel like. Believe me, I even struggled to get the basic repairs completed despite of leaving my car at the workshop for 1 to 2 weeks. Touche'

Tried 3 service outlets. Gurgaon, Delhi and even drove to Karnal to get my window winder fixed. Still I crave to find a shop that can restore my Fiesta or my Ikon. :(

To me, it looked like people issue throughout. Nice facility, service reception, interactive service bay but nobody worth interacting with on the interactive service bay!

And now, they open 45 centers in 1 day! Where do they find people to man them? Who qualifies them? Somehow, this news scares me more than it excites me.
BeamerBoy is offline   Reply With Quote
Old 16th February 2012, 20:39   #6
BHPian
 
Deep Blue's Avatar
 
Join Date: Sep 2009
Location: Udupi
Posts: 594
Thanked: 231 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Sigh! How I wish my town was in the list. I still have to trudge 60kms to Mangalore for service or any issues. They do hold service camps in Udupi, now twice a month. But I am not too confident to give the car for service at these "camps".

Ford sales and service seem to be given area wise to a single organisation. For e.g., Cauvery ford runs all the outlets in South Karntaka except for two others in Bangalore. I suppose Cauvery Ford would be the first choice if a service centre were to open in Udupi. So a lot would depend on their willingness and ability to open more service centres too.
Deep Blue is offline   Reply With Quote
Old 16th February 2012, 20:43   #7
Senior - BHPian
 
rajeev k's Avatar
 
Join Date: Jul 2009
Location: Emerging Metro
Posts: 3,306
Thanked: 1,730 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Kochi gets the second Ford dealership. This is required considering the increasing sales of Ford cars, especially Figo and proper & economical customer centric services are the need for Ford to retain customers.
rajeev k is offline   Reply With Quote
Old 16th February 2012, 23:12   #8
BHPian
 
mkumar79's Avatar
 
Join Date: Oct 2010
Location: Noida
Posts: 29
Thanked: 12 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
Originally Posted by BeamerBoy View Post
To me, it looked like people issue throughout. Nice facility, service reception, interactive service bay but nobody worth interacting with on the interactive service bay!
Each car manufacturer has its own training center and some of these centers are obviously doing sheer paper work. More than the quality of the car, it is the quality of training that gets reflected in their customers' feedback.
mkumar79 is offline   Reply With Quote
Old 17th February 2012, 00:09   #9
Distinguished - BHPian
 
smartcat's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 2,973
Thanked: 11,916 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
Originally Posted by GTO View Post
- With the new openings, Ford India has strengthened its pan-India network to 230 sales and service outlets in over 123 cities.
This means Ford now has the 4th largest sales/service network in India - after Maruti, Tata & Hyundai. Chevrolet too has around 200 outlets.

Last edited by smartcat : 17th February 2012 at 00:17.
smartcat is online now   Reply With Quote
Old 17th February 2012, 00:54   #10
BHPian
 
kingofmyworld's Avatar
 
Join Date: Nov 2009
Location: Hyderabad / pensylvania.
Posts: 788
Thanked: 248 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
Originally Posted by VW2010 View Post
I personally went through the list of 45 centres to see where all they have sss now.
Thats a good news that ford opened new SSS outlets.

Can you guide us through the link where we can have a look at the newly opened up stores?
kingofmyworld is offline   Reply With Quote
Old 17th February 2012, 05:07   #11
Senior - BHPian
 
mayankjha1806's Avatar
 
Join Date: Jan 2011
Location: BLR/Gurgaon
Posts: 2,133
Thanked: 820 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

This is good news, but i guess all in one day to catch some headline news, and this too soon after the 75K refund fiasco. Would love to see the list as i believe many would be second centers in the town.

Its the opening in smaller towns and villages which really helps more as it would make travelers get support in far off places.
mayankjha1806 is offline   Reply With Quote
Old 17th February 2012, 07:16   #12
Senior - BHPian
 
rajeev k's Avatar
 
Join Date: Jul 2009
Location: Emerging Metro
Posts: 3,306
Thanked: 1,730 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
Originally Posted by BeamerBoy View Post
Tried 3 service outlets. Gurgaon, Delhi and even drove to Karnal to get my window winder fixed. Still I crave to find a shop that can restore
To me, it looked like people issue throughout. Nice facility, service reception, interactive service bay but nobody worth interacting with on the interactive service bay!
This is problem across all dealerships of all manufacturers. There ain't much qualified and capable technicians and during service many a checks are given a go by and this is a recent development.
Getting labour for any work, for that matter, is very difficult in Kerala these days. Guys fresh out of colleges and institutes are out there at these centre's to cause hardships to customers.
rajeev k is offline   Reply With Quote
Old 17th February 2012, 07:51   #13
Senior - BHPian
 
ghodlur's Avatar
 
Join Date: Sep 2009
Location: Thane
Posts: 5,040
Thanked: 2,075 Times
Smile Re: Ford India adds 45 Sales & Service outlets in one day!

Thats great news.

Opening so many outlets in a single day does give Ford a greater penetration into Tier 2 and 3 cities, this will definitley increase their sales. Is this being done keeping in view the proposed launch of Eco Sport? Is Ford thinking ahead of time anticipating an XUV like hype for the Ecosport?

Apart from this I think they should also start surveying the existing outlets and provide an option to the customers using their facility to rank them. Long time back I had written to Ford regarding this unfortunately could not get a response.

@Kingofmyworld - here's the link to check for the new dealers.
Ford India Private Limited - Locate a Dealer
ghodlur is online now   Reply With Quote
Old 17th February 2012, 07:55   #14
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,966
Thanked: 16,741 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
Originally Posted by GTO View Post
- Of the new sales and service outlets inaugurated across India, 20 will offer full 3S (Showroom, Sales and Service) facilities, while 14 will be service workshops, providing a full line of after sales services and 11 standalone sales showrooms.
Accidently landed up in one of these showrooms (MPL Ford, Pallikaranai - Chennai) yesterday (Went to check out Figo. Since the showroom had banners and all up few days back itself - I was under the impression its already opened.)

Was a grand event. Lot of people, chairs, balloon etc. Unfortunately - they were all too busy to attend to a prospective customer. Walked out and went to their old showroom (which had a really deserted look and only 2 staff).
CrAzY dRiVeR is offline   (1) Thanks Reply With Quote
Old 17th February 2012, 08:30   #15
Distinguished - BHPian
 
condor's Avatar
 
Join Date: Jun 2006
Location: Speed-brkr City
Posts: 10,738
Thanked: 4,317 Times
Default Re: Ford India adds 45 Sales & Service outlets in one day!

Quote:
smartcat (Ford India adds 45 Sales & Service outlets in one day!): This means Ford now has the 4th largest sales/service network in India
ghodlur (Ford India adds 45 Sales & Service outlets in one day!): Opening so many outlets in a single day does give Ford a greater penetration into Tier 2 and 3 cities,
4th is notional - it is the actual reach that will count. Hopefully, the next round will provide better coverage.

For eg, in Karnataka, most of the dealerships are in BLR. There are some in other regions, but they will need places like Hassan, Davangere, & Karwar.
condor is online now   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
List of BPCL outlets selling Speed 97 petrol in India aadix The Indian Car Scene 45 7th December 2017 14:38
Bridgestone India: 500 tyre outlets up! Aditya Tyre & Alloy wheel Section 1 5th October 2016 16:20
Hyundai adds new i20 variants in India RavenAvi The Indian Car Scene 6 7th August 2015 15:48
Baroda : Food outlets & Places of interest zaks Shifting gears 14 16th May 2011 09:06
Ford Sales and After sales service in Chennai Serenity_Nimble Indian Car Dealerships 0 8th June 2006 10:44


All times are GMT +5.5. The time now is 20:43.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks