Honda launches 'Honda Assure' Insurance Program

[Dippy]

Honda Siel India has the launched a new Insurance Program called 'Honda Assure'. Under this program, Honda aims to make the the whole insurance claim procedures hassle free for its customers. Here is the official Press Release:

HSCI launches 'Honda Assure' Insurance Program

New Delhi, November 5, 2009: Reinforcing its position as a customer centric company, and to enhance ownership experience for Honda car customers, Honda Siel Cars India (HSCI), leading manufacturer of premium cars in India today announced the launch of 'Honda Assure', Honda’s Insurance initiative.

Under the Honda Assure program all Honda customers will get the benefit of a more transparent, hassle-free and quick turnaround time on their insurance claims. The entire transaction will be routed through an on-line central server which will enable HSCI to monitor the overall operations more effectively. Some of the direct benefits to the customers include Cashless Insurance across India, clear demarcation of plastic & metal parts for greater transparency, instant policy issuance, and improved turnaround time. Honda Assure has been launched to bring more value and convenience to Honda customer.

SMC Brokerage Pvt Ltd., a leading financial services provider in India, has been appointed as the exclusive broker for Honda Assure Program. The business partners for this program include leading insurance companies in India such as National General Insurance Company, Bajaj Allianz General Insurance Company, Royal Sundaram General Insurance Company, Iffco Tokyo General Insurance Company and Universal Sompo General Insurance Company (Regional Partner-West).

For effective working of the program, HSCI has made a pre-set service level agreement with partner insurance companies to ensure a quick turn around time for survey and disbursal of claims and will also allow self survey for windshield glass and rear view mirror etc.

Speaking on the occasion of the agreement signing with the partner insurance companies, Mr. M. Takedagawa, President, Honda Siel Cars India Ltd. said, “We are pleased to announce the launch of the Honda Assure program for our customers in India. This program is in line with our commitment to the customers towards enhancing ownership experience of their Honda cars. A pilot project of Honda Assure has been operational in Delhi and NCR region for the past one month and we have generated more than 1500 policies during this period.”

[rjvora_2000]

This is good,

I think what they have done is the same like Maruti insurance but with some different and add on features.

[rr_zen]

While this is a good move by Honda, I am sceptical about the cost of this insurance vis-a-vis the other insurance providers. And again, will Honda enforce this insurance program on the customer is something that remains to be seen.

[muralisk]

This is good provided the insurance cost is competitive and market realistic. If not, then this would not take off and would fall.

[rjvora_2000]

There are only two things which will work in the market as on date one Service or the product and second the price. I think Honda will have a combination of both they will have some good product as well as at a good rate.

[drnibu]

But what is it aiming? To provide some benefits to honda customers like, cashless insurance ? I thnk that facility already exists with honda..