Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 25th April 2011, 16:27   #1
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,739
Thanked: 89,320 Times
Default Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

After the divorce with Renault, Mahindra actually managed to improve the Logan's sales. The sedan has consistently sold over 1,000+ monthly units, thanks in no small part to Mahindra repositioning the Logan as an entry-level sedan.

Now, Mahindra rebadges the Logan as the "Mahindra Verito". Mahindra says the car will sport the Mahindra badge and emblem. Net net, no brand association with Renault at all. Obviously, it's licensing agreements at play here too. Renault / Dacia wouldn't allow Mahindra to use its "Logan" brand infinitely.

Link to scoop pictures of the new Logan (Mahindra goes solo with the Logan. Renault exits Mahindra-Renault JV)

Related Thread (Mahindra goes solo with the Logan. Renault exits Mahindra-Renault JV)

Name:  Logan.JPG
Views: 25511
Size:  21.7 KB<br /> <br /> <b>High Points</b><br /> <br />
- It is priced at Rs. 4.82 lakh (petrol BS3 version) & 5.62 lakh (Diesel BS3 version). The BS4 compliant version is also available for BS4 markets.<br /> <br />
- <i>Verito</i> is derived from the Latin word ‘Veritas’, meaning truth.<br /> <br />
- Changes to the Verito:<br /> <br />
•	Mahindra Logo<br />
•	Fog lamps<br />
•	Side cladding<br />
•	Roof rails/ski rack<br />
•	Rear Chrome strip<br />
•	New Upholstery<br />
•	New Colour – Twilight Blue</div>   <div style=

Last edited by GTO : 26th April 2011 at 19:15.
GTO is offline   (2) Thanks Reply With Quote
Old 25th April 2011, 17:08   #2
Senior - BHPian
 
amtak's Avatar
 
Join Date: Oct 2006
Location: Mumbai - The city of Sea Link!!!
Posts: 2,782
Thanked: 342 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

It is indeed a good news. With the smaller (should I say Leaner and Fitter) Verito, Mahindra should be able to achive what Logan could not. I think with this, they should be able to target 1500 cars a month?
amtak is offline   Reply With Quote
Old 25th April 2011, 17:19   #3
Senior - BHPian
 
mdsaab's Avatar
 
Join Date: Jul 2008
Location: Pune
Posts: 1,624
Thanked: 446 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Absolutely mahindra has done well to position the car better, and the sales charts are proof. mahindra is doing for the logan what renault themselves couldn't manage, once the logan is mahindranised i am sure we will see sales going up even further.
Way to go Mahindra ~ Respect.

Last edited by mdsaab : 25th April 2011 at 17:25.
mdsaab is offline   Reply With Quote
Old 25th April 2011, 17:23   #4
BHPian
 
2500cc's Avatar
 
Join Date: Feb 2010
Location: Bangalore
Posts: 664
Thanked: 232 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Since they have the flexibility now, I think they should create a separate variants for taxi and private segments, so that the private owners will not feel that taxi image by owning one. This may also contribute to the better sales.

One bad thing IMO about M&M, initially they will price vehicles really well and in the next few years, they would increase the prices marginally.
Eg: Scorpio when launched was around 6L and today it is retailing at 13L (2WD). The functional changes one could notice on Scorpio are Better Engine (Di Turbo to Crde to mHawk), ABS, Rear Suspension and Airbags.

Hope they dont kill one of the most VFM sedan Verito by their crazy pricing strategies.

Last edited by 2500cc : 25th April 2011 at 17:30.
2500cc is online now   Reply With Quote
Old 25th April 2011, 17:25   #5
Senior - BHPian
 
xingamazon's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 1,399
Thanked: 110 Times
Infractions: 0/1 (5)
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

GTO, is Mahindra also working on reducing the size of the car to below 4m levels, for obvious tax benefits reasons.
Is the new vehicles coming within this criteria. Do we have any news about this?

I am asking this because earlier there were news that Mahindra is also working on engineering this part to obtain tax benefits.
xingamazon is offline   Reply With Quote
Old 25th April 2011, 17:30   #6
Senior - BHPian
 
amtak's Avatar
 
Join Date: Oct 2006
Location: Mumbai - The city of Sea Link!!!
Posts: 2,782
Thanked: 342 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Well, Since they "own" the platform now, would they not make huge profit by launching a small car? It may be ugly, but can give tough competition to key Euro or Japanese players.
amtak is offline   Reply With Quote
Old 25th April 2011, 17:34   #7
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,739
Thanked: 89,320 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Added this link (Mahindra goes solo with the Logan. Renault exits Mahindra-Renault JV) to the opening post. Gawdy chrome coming your way!

Quote:
Originally Posted by amtak View Post
I think with this, they should be able to target 1500 cars a month?
Once the sub-4 meter Logan comes out, I'd say easily.

If the Logan was priced well from day one, it could have actually been a successful sedan. Whether Mahindra's optimism, or Renaults, no one knows.

Quote:
Originally Posted by 2500cc;2326614Scorpio when launched was around [B
6L [/b]and today it is retailing at 13L (2WD).
I still see some Scorpio 2WD variants starting at 7.xx lakh in Mumbai.

Quote:
Originally Posted by xingamazon View Post
GTO, is Mahindra also working on reducing the size of the car to below 4m levels, for obvious tax benefits reasons.
Yup, coming out very soon. Even the Dzire CS (sub-4 meter variant) is just around the corner.
GTO is offline   Reply With Quote
Old 25th April 2011, 17:37   #8
BHPian
 
Join Date: Oct 2009
Location: Chennai
Posts: 181
Thanked: 40 Times
Smile re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Hi
I liked the logan and kudos to mahindra for standing by their product. I was thinking why not bring out a hatchback with the same engine. I for one would definitely consider it plus without a sad looking rear the sales might reach 1500plus easily. Cheers
drrajasaravanan is offline   Reply With Quote
Old 25th April 2011, 17:41   #9
Senior - BHPian
 
aniketi's Avatar
 
Join Date: Sep 2009
Location: Pune
Posts: 1,270
Thanked: 711 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

@ GTO, What's the meaning of Verito? Any idea? Sounds similar to Vento. Many M&M vehicles ends with "O". Any particular idea behind it ? Or Mahindra is just superstitious about it?

I guess with new name, logo & Only Mahindra badge will definitely increase sales numbers for the car. I hope they have done some really nice changes in the car with new name
aniketi is offline   Reply With Quote
Old 25th April 2011, 17:41   #10
Distinguished - BHPian
 
swiftnfurious's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 6,449
Thanked: 6,435 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

So how does this work ? A profit of the sales of Verito / Logan will go to Renault? How long can Mahindra keep this car under their brand? Guess there is a time frame that's given for this by the Renault guys? And what exactly did Mahindra do to improve the sales of Logan - I am not really sure I saw any posts in this regard.
swiftnfurious is offline   Reply With Quote
Old 25th April 2011, 18:00   #11
Distinguished - BHPian
 
Mpower's Avatar
 
Join Date: Mar 2005
Location: Bangalore
Posts: 10,432
Thanked: 1,682 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

It would have been nice to see some additional features, styling updates to coincide with the new name. Old Wine, Old bottle and New label !

Quote:
Originally Posted by aniketi View Post
@ GTO, What's the meaning of Verito? Any idea? Sounds similar to Vento. Many M&M vehicles ends with "O". Any particular idea behind it ? Or Mahindra is just superstitious about it?
Apparently the name was chosen because they wanted one that will end with an 'o' like the Scorpio, Bolero and Xylo. If all else fails to sell cars, turn to superstition?

BTW, Verito means truth in Latin.
Mpower is offline   Reply With Quote
Old 25th April 2011, 18:22   #12
Senior - BHPian
 
Join Date: Oct 2005
Location: Faridabad/Delhi
Posts: 1,594
Thanked: 439 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

Quote:
Originally Posted by Mpower View Post
BTW, Verito means truth in Latin.
And "Satyam" in Sanskrit!
directinjection is offline   Reply With Quote
Old 25th April 2011, 18:33   #13
BHPian
 
SPARKled's Avatar
 
Join Date: Aug 2009
Location: Navi Mumbai
Posts: 936
Thanked: 301 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

So except for the branding the car remains the same or do we have some more Mahindra induced technical changes. How come Renault is still supplying engines and other important machinery after the divorce of the joint venture?
SPARKled is online now   Reply With Quote
Old 25th April 2011, 20:12   #14
BHPian
 
SalsaCorp's Avatar
 
Join Date: Nov 2009
Location: bangalore
Posts: 30
Thanked: 4 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

I too have the same question to ask as posted by SPARKled will there be any changes to the interior styling of the car or would that be just a change in the name
SalsaCorp is offline   Reply With Quote
Old 25th April 2011, 20:20   #15
BHPian
 
350biker's Avatar
 
Join Date: Jun 2010
Location: Nasik
Posts: 161
Thanked: 80 Times
Default re: Mahindra Logan, now known as the "Mahindra Verito" (Pics on Pg 4)

I hope now that Mahindra has acquired the logan, it will rectify and relaunch the car as per Indian driving styles.

I own a logan and found it kind of difficult to adjust to everything that was the other way round. For instance, the glass rolling handles, the wiper blade lever, the turn indicator lever, the bonnet opening lever, the AC blower lever and what not !!

Hope Mahindra has already taken care of these things,

Other than these small things, the car is absolutely fantastic and i feel that it will now have a better market that it actually deserves.
350biker is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
"Cayenne" we "XC-eed" in our "Endeavour" to "Safari"? Taking powerful metal off-road SS-Traveller 4x4 Excursions 55 10th November 2016 22:56
Daimler Trucks now known as "BharatBenz" in India! EDIT: Launch details on pg5 GTO Commercial Vehicles 114 15th January 2015 12:33


All times are GMT +5.5. The time now is 10:33.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks