Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 25th April 2011, 22:35   #31
Senior - BHPian
 
Join Date: Nov 2006
Location: Vizag
Posts: 1,986
Thanked: 1,343 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Buoyed by City's initial success in early years, Honda took Indians for granted. Sure, H badge is considered premium in this country by many but times are changing. competition is fast catching up. Honda seems to have has overestimated its badge value. Instead of lowering Jazz's price, they are increasing it.

Or may be they are making space for Brio. Jazz is history while Brio is future. Jazz is not selling anyway. So why not increase its price so that when Brio is launched, it will appear ultra cheap compared to pricey Jazz, making people think they are getting a Honda at throwaway price. This also means they are not planning to price Brio low. They are hiking prices of Jazz to make new Brio's price appear low.
pgsagar is offline  
Old 25th April 2011, 22:38   #32
BHPian
 
v.anand's Avatar
 
Join Date: Sep 2009
Location: Bangalore
Posts: 320
Thanked: 35 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Terrific move by Honda, it clears all the short comings of the current Jazz.

This car is a true global product and much better engineered than Honda City let alone other hatches but is the Indian market matured enough to accept it is the big mystery.

Its got more than 75% boot space of the City, so practicality is never a question. Its only problem would be the body style with people who associate small sedans to be more premium.

Like to see the positioning of 1.5 Jazz alongside the City, it may as well eat into the City sales.
v.anand is offline  
Old 25th April 2011, 22:53   #33
BHPian
 
Naparajito's Avatar
 
Join Date: May 2010
Location: Bangalore
Posts: 238
Thanked: 82 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum.

Please read our rules before proceeding any further.

Last edited by GTO : 26th April 2011 at 09:00.
Naparajito is offline   Received Infraction
Old 25th April 2011, 23:07   #34
BHPian
 
StrangeWizard's Avatar
 
Join Date: Mar 2011
Location: Bombay
Posts: 738
Thanked: 228 Times
Default

Jazz is already over-priced that's why it failed. After the facelift and the 1.5 liter engine, the price of the new variant would be at least 60- 70k more than the current variants.
Now only if Honda reduces the price of the 1.2 to around 6.10-6.25 ex-showroom and the 1.5 be priced at the current price of 1.2, then maybe the Jazz may find more takers. Otherwise its gonna be a bigger failure.
Jazz did not fail because it has a 1.2 liter engine, it failed because of its high price so Honda should take care of the pricing now.
StrangeWizard is offline  
Old 25th April 2011, 23:25   #35
Senior - BHPian
 
Join Date: Dec 2010
Location: Ghaziabad/Hyderabad/Mysore
Posts: 1,416
Thanked: 313 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Quote:
Originally Posted by GTO View Post
Honda has a wound on the left hand, but are applying band-aid to the right!!

The Jazz' 1.2 liter is an excellent motor. The market did NOT reject the Jazz because it's a 1.2. Rather, the hatchback flopped because it is severely overpriced. A 1.5L at the same price will do nothing. Instead, Honda should cut the Jazz price by 1.5L

The same 1.2L will make its way into the Brio's engine bay. Hence, from Honda's POV, they might want to differentiate between the entry-hatch & premium. Problem is, once the market decides it won't pay that price for your product, they usually never will come around. Only price cuts work (Logan & Fabia are recent examples of successful repositioning).
I would have bought Jazz in a hearbeat if it were 1.0L cheaper.

And I make pragmatic choices (buying Figo TDCI now)
vina is offline  
Old 25th April 2011, 23:41   #36
BHPian
 
Join Date: Aug 2008
Location: Jamshedpur
Posts: 205
Thanked: 5 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Finaaly a honda which i can consider for myself but only if they get an automatic transmission.Any news sid on the at variant....
ahuja365 is offline  
Old 25th April 2011, 23:51   #37
BHPian
 
Join Date: Nov 2009
Location: Bangalore
Posts: 910
Thanked: 297 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

~118 bhp and 16.5 kmpl in a hot hatch, What's not to like? The Jazz is a very practical car for urban families. They should spruce up the interiors though, read climate control, decent ICE, etc. Consider the Jazz not as a larger i20 but as a mini Innova.
wildsdi5530 is offline  
Old 25th April 2011, 23:59   #38
BHPian
 
Kimified's Avatar
 
Join Date: Mar 2011
Location: Bangalore
Posts: 242
Thanked: 80 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Wasn't Jazz already a premium priced product ? Guess Honda wants to create a new Premium+ segment

Or wait, maybe they are competing with the i20 for having the maximum price for a Hatch in India! ( Bangalore On road price of the 1.4AT AVN i20 is 9.8L and the Jazz X is around 9.3L )
At 11.xx on road, We get a fully loaded Vento, Verna , Fiesta and Linea (1.6 MJD maybe)!. Just don't understand what Honda have in mind.
Kimified is offline  
Old 26th April 2011, 00:32   #39
Senior - BHPian
 
vinaydas's Avatar
 
Join Date: Apr 2007
Location: Bengaluru
Posts: 1,362
Thanked: 85 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Quote:
Originally Posted by Ricky_63 View Post
LOL My TC'd Swift would smoke it ~ what is Honda thinking ? Just the straight "H" instead of the slanted one will not get them the numbers. Period



Cheers ??? Or maybe not this time
how about a TC'ed 1.5 Jazz? It should be able to eat your TC swift for dessert
vinaydas is offline  
Old 26th April 2011, 02:17   #40
Senior - BHPian
 
mdsaab's Avatar
 
Join Date: Jul 2008
Location: Pune
Posts: 1,624
Thanked: 446 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Nice to see a lot of support for the Jazz here.
It truly is a fine product, and a global one at that.
But seriously Honda needs to re-think their pricing strategy. If they can offer the 1.5L at the same money, most people will think of it as a move forward and might choose it over the competition.
They can then re-position the 1.2L and reduce the price by around 1 lakh, now this move will make everybody happy, Including Honda.
mdsaab is offline  
Old 26th April 2011, 08:07   #41
Team-BHP Support
 
ampere's Avatar
 
Join Date: Sep 2009
Location: Bangalore
Posts: 15,605
Thanked: 8,597 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

This is exactly what I wanted! Price would be still fine, but only the issue is one would still remain in minority! Spares, servicing etc will have issues.

Nevertheless, its awesome!
ampere is offline  
Old 26th April 2011, 08:11   #42
Senior - BHPian
 
Join Date: Jun 2009
Location: Mumbai
Posts: 1,336
Thanked: 922 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Honda's going to have egg again on their face once again. The only way I'd touch a Jazz was if they had the 1.5 with A/T at less than 8.5 lakh on road. Now that would be a unique offering given the dearth of big A/T hatchbacks in India. Current prices continue to baffle.

My sense is that this is aimed more from gearing up for optimum (in their view not mine) positioning for the Brio rather than anything to do with reviving the Jazz. After all, plonking the 1.5 ltr mill is not an issue considering it already features in the City.
Axe77 is offline  
Old 26th April 2011, 08:11   #43
BHPian
 
Join Date: Oct 2010
Location: N Delhi
Posts: 398
Thanked: 177 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

Quote:
Originally Posted by Ricky_63 View Post
LOL My TC'd Swift would smoke it ~ what is Honda thinking ? Just the straight "H" instead of the slanted one will not get them the numbers. Period



Cheers ??? Or maybe not this time

What Honda is thinking is not possible for anyone to divine. Period!

It will be apparent in due course of time as events unfold. It could well be that they are going to repeat themselves and you and the majority of the members on the forum are proven right.

OTOH it could also happen they add the new motor to the Jazz, load it to the gills with gizmos, price it at the current price point for the top end variant and lower the price for the "sans gizmos" variants or "lower powered" variants depending on the permutations and combinations they come up with.

Please note I am not a Honda fan boy or an apologist for the fact they have as of date not exhibited pro-active out of the box thinking. It could well be that the vast majority of the members on the forum are right and Honda once again displays their proclivity for insanity. Or it could be that the honchos in Honda, Japan have bi**h slapped some sense into the jokers in Honda, India and they are begining to try earn their wages.

All in all an interesting case study in evolution on how a company uses or ab-uses opportunity.
RS_DEL is offline  
Old 26th April 2011, 08:55   #44
Distinguished - BHPian
 
vb-san's Avatar
 
Join Date: Feb 2010
Location: S'pore/Thrissur
Posts: 4,698
Thanked: 3,888 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

This is a good move by the Honda. As GTO mentioned, there is nothing wrong with the 1.2, but being a hatch, it was not valued as VFM in our context. I guess if they can do a Fabia here, they have a winner in hand. Maybe launch the 1.5 in the current price point, and re-align the 1.2 pricing a bit.

On a side note, the Honda folks will be wondering – We’re selling a good nos. of 1.5 Jazz in other markets, even though its priced premium than the 1.5 City, but why it is not happening in India. If they can figure that out, the Jazz will survive
vb-san is offline  
Old 26th April 2011, 09:31   #45
BHPian
 
SR-71's Avatar
 
Join Date: Jul 2010
Location: Bangalore
Posts: 186
Thanked: 55 Times
Default Re: Honda Jazz F/L with 1.5 coming by June end

While everyone is talking about the price point (which definitely is Jazz's Achilles heel) I cannot help wondering about the effect of having the same 1.5L mill that is powering the City in the Jazz. With Vento already nipping on City's positioning and the upcoming threat (read new Verna & Fiesta) that City needs to be concerned about, would they really want in house competition. Am sure at the new Jazz's price point people might as well look to get the City base version; but its possible that 1 in 20 might go for the Jazz high end with the same engine specs than go for a E or S variant City. Probably they will get the detuned 1.5L engine in Jazz, but whats the point. They might as well stay with the 1.2. Am wondering if Honda is doing its homework right ?

Last edited by SR-71 : 26th April 2011 at 09:33.
SR-71 is offline  
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Got Jazz'd! - Tafeta White Honda Jazz JRD Test-Drives & Initial Ownership Reports 32 25th November 2010 17:14
Honda to raise car prices, and Jazz launch soon. EDIT : Jazz spotted testing on pg.14 GeekSrik The Indian Car Scene 463 9th March 2010 11:17
HONDA JAZZ Specs : Sometimes, we have to pay to be (jazz)y in our country sidindica The Indian Car Scene 507 10th June 2009 15:32
Honda Jazz rollout in June rudrah The Indian Car Scene 7 13th March 2009 19:06


All times are GMT +5.5. The time now is 08:14.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks