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Old 4th November 2016, 17:45   #556
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Default Re: Honda India : The Way Forward

Originally Posted by RSR View Post
First seven months' sales numbers for Mobilio (including month of launch/first dealer dispatches):

3365 --- 5530 --- 5529 --- 2985 --- 3588 --- 2098 --- 2940

First seven months' sales numbers for BR-V (including month of launch/first dealer dispatches):

567 --- 2344 --- 3064 --- 3333 --- 2229 --- 2193 --- 1070

Clearly, despite the BR-V being an all-round leap over the Mobilio (in terms of styling, interiors, GC etc.), it has not fared as well as the Mobilio in the initial months of release.
Very difficult to explain. When Mobilio was launched, it was the only alternative to Ertiga as a family mover. Perhaps people flocked to Mobilio in the initial months to own a small family MPV from Honda's stable. Once this set of people bought the Mobilio, I guess the demand crashed - because of slightly higher price than Ertiga and low car-like seating.

Poor reception of BRV is equivalent to poor reception of Tata Safari Storme among customers. Just like how prospective Storme customers are opting for New Scorpio or XUV500, prospective BRV customers (large families) are opting for Ertiga or Innova instead. There is something putting off customers, and it is not necessarily price or lack of features.
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Old 2nd December 2016, 22:51   #557
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Default Re: Honda India : The Way Forward

Honda seems to be struggling again and its because of their own doing. November 2016 sales was only 8029 units.
*Brio - 202
*Jazz - 2655
*Amaze - 1971
*City - 2658
*Mobilio - 101
*BRV - 419
*CRV - 21
*Accord Hybrid - 2

New Brio is not attracting too many bookings, same story for Accord, BRV and Mobilio. Honda needs to seriously look at their feature list.

Both Mobilio and BRV are 2 big missed opportunities for them. They need to load them with better features to create more demand. A major discount looks inevitable. With demonetisation, consumers will be more discerning with their spends and that would definitely lead to low footfalls.

Moreover with 2017 approaching quickly, unsold stock of 2016 will be offered at a high discount.
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