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Old 25th April 2017, 13:58   #586
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Default Re: Honda India : The Way Forward

Just a thought, why doesnt Honda India look at introducing the Honda Pilot in India at a price of 40 - 50 lacs ?

I think the above price is obtainable with some aggressive localisation and offer the Pilot with the new 1.6 Diesel with 9 Speed AT.

It would do well.

Also where is the Diesel CRV update Honda ? or even the new 2017 CRV in Petrol, Hope someone from the company is reading this thread regularly.

Stop sleeping, Wake UP
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Old 27th May 2017, 22:28   #587
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Default Re: Honda India : The Way Forward

Now, Honda Cars eyes ‘premium’ positioning
http://m.timesofindia.com/business/i...w/58864334.cms


Quote:
With a sluggish year now in the rear view mirror, Japanese auto giant Honda Cars India Limited (HCIL) has set its sights on strengthening its brand positioning as a 'premium' player and improving sales volumes this year, HCIL president and CEO Yoichiro Ueno said here on Friday.

While the current market volume and growth is good, we believe real motorisation or real expansion of the market will be seen in the middle of 2020-2030. We believe that it is more important to establish a foundation for that period rather than chasing volumes now.

There is enquiry for larger SUVs and maybe HR-V can be one of the options. It is above 4-metre and is more expensive... we are assessing if we can have a reasonable pricing for this model," he added.
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Old 28th May 2017, 00:22   #588
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Default Re: Honda India : The Way Forward

They cannot call themselves "premuim players" only by pricing their cars above the competition. The reason they are still able to sell their cars in decent numbers is only because of the reputation that the City, Civic and Accord had made during their times. There was a time when Honda was considered premuim in the eyes of the public, without Honda's management even mentioning it once. Nowadays, Honda keeps on saying that it is premuim to others, but the public doesn't agree on this. Here the public is 101% correct, there is no reason for them to believe Honda. People are going to be ready to pay you more only when you are giving them something more. According to me, Honda should really go all out in terms of offering quality features if they want to remain in the game, their after-sales is sorted so they need not worry about that right now. Just focus on making your cars worthy of the extra price you charge, every 6 months you cannot keep saying "premuim" "premuim" and expect the public to believe you when your cars are no way "premuim" to others.

I would like to share something with everyone, just 10 years back my father and 4-5 friends of his walked into the Honda showroom, everyone booked and bought the City without a test drive or even considering any other car. This was the level of trust my father and his friends had in Honda, I know people who had done the same for the Civic also. Now if the chaps at Honda just revisit that period and study, they should be able to figure out that they themselves have stained Honda's reputation in India. It all started when they wanted to play the "volume game", this lead to quality being compromised, cost-cutting everywhere, skipping features etc.

There are still people like me who are going and buying your cars just based on the good experience we have had with previous offerings from you Honda. I followed my father's footsteps and decided to buy the 2017 City just because, since 1999 no City of ours has ever given us a chance to regret buying them. Honda's quality at the time was so good that I still cannot even think of selling my 10 year old car.

If Honda really wants to come back and take the stage which it enjoyed years back, they need to focus on proper segments first, why have 6 cars in your portfolio when majority are not doing good in their respective segments. Instead keep 3 cars but give full attention to them so that it becomes the go-to choice of people shopping in that segment.

I wish someone at Honda reads our various threads and understands what we need and what we are expecting from them. Sorry for this really long post but I put it down because Honda is loosing the plot in our market and I just cannot see that.

Last edited by OSH : 28th May 2017 at 00:29.
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Old 29th May 2017, 15:47   #589
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Default Re: Honda India : The Way Forward

Honda plans new City, Jazz and Amaze by 2020, reiterates focus on premium play. Honda Civic to return to India after its exit 5 years ago!

Mobilio is axed and Brio could follow soon.

Honda will continue to focus on the premium segment that includes executive sedans and premium hatchbacks as against its earlier plans of becoming a mass market manufacturer.

Quote:
While Mobilio’s production is stopped and the company has no plans on continuing with the model, sources add that the Brio may also be on its way out owing to poor volumes and low popularity among buyers.
Link

Last edited by volkman10 : 29th May 2017 at 15:59.
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Old 29th May 2017, 16:40   #590
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Default Re: Honda India : The Way Forward

Quote:
Originally Posted by OSH View Post
They cannot call themselves "premuim players" only by pricing their cars above the competition.

Just focus on making your cars worthy of the extra price you charge, every 6 months you cannot keep saying "premuim" "premuim" and expect the public to believe you when your cars are no way "premuim" to others.

It all started when they wanted to play the "volume game", this lead to quality being compromised, cost-cutting everywhere, skipping features etc.
I cannot agree more with this. Honda cannot keep call themselves "premium" and become "premium".

The level of equipment that comes with a Honda car is below market average. At a time when rest of the country is providing Apple CarPlay and Android Auto in their cars, their best selling Honda City comes with only a Mirror-Link option. Their premium hatchback Jazz comes with an ANV system meant for use before 2010 with an iPod connector that only supports iPhones more than 5 years old . That is the level of thought put into newer Honda products.

All this would have been justified, if they provided engines which were better than their market peers. The 1.2L petrol is under-powered for Jazz and the 1.5L diesel, though a capable engine, suffers from poor NVH. The only saving grace is the 1.5L petrol but it is not significantly ahead of the market. Honda needs to come out of this half-hearted approach for India.
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Old 30th May 2017, 09:19   #591
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Default Re: Honda India : The Way Forward

New City, Jazz, Amaze by 2020 - that seems just about right. These cars were all launched in 2013-15, and considering their usual product life cycle of 5-6 years we should have the next gen versions of these cars within the next 2 years.

Glad to see Honda realise their mistakes and make an attempt to go back to their previous ways.

The previous Civic is a tough act to follow. Hope Honda puts their heart and soul into the new one, and doesn't disappoint us.

Also interesting to note that the next gen Amaze will come to India, but not the Brio. Seems like they want to increase the entry price into the brand. Or have they decided that they can't compete with Maruti and Hyundai?

What about the HR-V and CR-V though? Honda is missing out on the SUV-craze big time.

Last edited by Aaron:) : 30th May 2017 at 09:21.
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