Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 5th July 2011, 17:28   #1
Distinguished - BHPian
 
libranof1987's Avatar
 
Join Date: Sep 2010
Location: All over!
Posts: 3,737
Thanked: 2,857 Times
Default Can a car manufacturer take legal action for allegedly being made fun of?!

Remember the legal suit Vodafone sent one of its Users for ridiculing it on Facebook?

Looks like we have another example; this time in the Automobile industry.

Hyundai mulls legal action over Aamir Khan's 'Delhi Belly' - The Economic Times

I haven't seen Delhi Belly yet but the report says - "It is understood that the company is unhappy with the way a car "seemingly looking like a Santro" has been depicted in the movie, although there is no proper branding of the car shown. Moreover, some of the dialogues over the car were allegedly in bad taste."

Can a manufacturer do that? Where's the freedom of speech and legal mumbo jumbo gone?

Going by the reports, the producers have ensured Hyundai, Santro or their badges aren't visible, they why is Hyundai upset? If you look at those ancient Akshay Kumar or Govinda movies, the producers of their movies would have lost billions for the way they protrayed car chases!

Hyundai's supposed intent if filing a case is in really bad taste, IMO.

Last edited by libranof1987 : 5th July 2011 at 17:31.
libranof1987 is online now   Reply With Quote
Old 5th July 2011, 17:37   #2
BHPian
 
revintup's Avatar
 
Join Date: Jun 2011
Location: Kottaym
Posts: 381
Thanked: 242 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Maybe if it was defamatory in nature. Anybody knows what exactly was said. So will there be action against car testing as well?
revintup is offline   Reply With Quote
Old 5th July 2011, 17:44   #3
Senior - BHPian
 
Join Date: Apr 2008
Location: Dombivli
Posts: 2,627
Thanked: 1,191 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

It's a delicate matter. While on one hand personal opinions about branded products cannot be sued against, when you use them in a medium like a movie, you must be sure it's not spreading a bad message about the product.

So Hyundai's deliberations are not in bad taste, they are just an attempt to protect their brand by intentional/unintentional mass criticism.

And it doesn't matter if the brand marks/names/logos have been removed from the product or obscured. The shape of a car is pretty much unique. You could recognize a Santro even if it came without its Santro / Hyundai labels.

Last edited by honeybee : 5th July 2011 at 17:45.
honeybee is offline   Reply With Quote
Old 5th July 2011, 18:18   #4
Senior - BHPian
 
xingamazon's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 1,399
Thanked: 110 Times
Infractions: 0/1 (5)
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Well here are my views:
1. Any such degradation of product whatsoever is not good and can end up being sued for sure. Unless there is a disclaimer made in the film.
2. Going by what I know about Aamir khan he would have took shot at Santro (prod endorsed by SRK) just for fun. So Hyundai would have thought it would be good to teach him a lesson
3. You never know having seen so many unnecessary cheap news creating marketing stunts of the DB team this might be one of them.
xingamazon is offline   Reply With Quote
Old 5th July 2011, 19:11   #5
BHPian
 
Join Date: Mar 2010
Location: Hyderabad
Posts: 315
Thanked: 120 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

The car used in DB was a santro but it was modded. Headlamps and taillamps had covering.
ottocycle is online now   Reply With Quote
Old 5th July 2011, 19:12   #6
Senior - BHPian
 
SPIKE ARRESTOR's Avatar
 
Join Date: Nov 2009
Location: Deutschland
Posts: 2,679
Thanked: 745 Times
Wink Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Interesting thread . Although I am on the other side now, this topic for discussion will be interesting as I had an opportunity to see the manufacturers view from close quarters (four years to be precise). Will be following this thread closely.

Spike
SPIKE ARRESTOR is offline   Reply With Quote
Old 5th July 2011, 19:24   #7
Distinguished - BHPian
 
vb-san's Avatar
 
Join Date: Feb 2010
Location: S'pore/Thrissur
Posts: 4,698
Thanked: 3,888 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Quote:
Originally Posted by libranof1987 View Post
Can a manufacturer do that? Where's the freedom of speech and legal mumbo jumbo gone?
Exactly the same thought. What’s wrong with Hyundai?
In this case producers may have to get custom-made cars for movies
vb-san is offline   Reply With Quote
Old 5th July 2011, 19:32   #8
BHPian
 
raghu.t.k's Avatar
 
Join Date: Nov 2007
Location: Chennai
Posts: 446
Thanked: 161 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Though this could affect the brand value they should not be getting to the courts for such things, both in the case of Vodafone and Hyundai

In which case how many cases would the producer of Top Gear series have to handle. Some of the caustic remarks and the way they handle the cars would lead to a lot of such cases.
raghu.t.k is offline   Reply With Quote
Old 5th July 2011, 19:44   #9
BHPian
 
driverace's Avatar
 
Join Date: Jan 2010
Location: Pune
Posts: 407
Thanked: 142 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Can resist adding some angle to this (filmi journalist style).
Was this to just flick dirt on a car maker because they did choose "certain" rival actor (of the actor in the concerned movie?) as their brand ambassador?

Ace.

P.S. I am not using any names at all!, as I dont want to get sued by either of them!
driverace is offline   Reply With Quote
Old 5th July 2011, 20:46   #10
Distinguished - BHPian
 
dhanushs's Avatar
 
Join Date: Oct 2009
Location: Bathery/BLR
Posts: 3,446
Thanked: 4,055 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

I think its just a publicity stunt.
dhanushs is offline   Reply With Quote
Old 5th July 2011, 20:51   #11
Senior - BHPian
 
mayankk's Avatar
 
Join Date: Apr 2010
Location: New Delhi
Posts: 4,115
Thanked: 3,489 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

and vodafone had a different tinge to it as well.
that guy had put up contact details of the officios, no?

but this, hyundai should turn it around!
the car got banged up, shot at, and saved the hero, got him the girl!!(lil exaggeration on the last one, but still!)
whats Hyundai's crib?
mayankk is offline   Reply With Quote
Old 5th July 2011, 21:07   #12
Senior - BHPian
 
Captain Slow's Avatar
 
Join Date: Mar 2010
Location: Bangalore
Posts: 1,256
Thanked: 650 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

What would Hyundai do to Jeremy Clarkson if said something about their cars on national Television? Oh wait a minute he has already done that when reviewed the Hyundai accent Diesel!
Captain Slow is offline   (2) Thanks Reply With Quote
Old 5th July 2011, 21:17   #13
Senior - BHPian
 
jeepster's Avatar
 
Join Date: Oct 2008
Location: MH24 aka LATUR
Posts: 1,528
Thanked: 983 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

Quote:
Originally Posted by mayankk View Post
but this, hyundai should turn it around!
the car got banged up, shot at, and saved the hero, got him the girl!!(lil exaggeration on the last one, but still!)
IMO it was the humble old gen maruti aka ss80.
jeepster is offline   (1) Thanks Reply With Quote
Old 5th July 2011, 21:24   #14
Distinguished - BHPian
 
BlackPearl's Avatar
 
Join Date: Aug 2005
Location: Calcutta
Posts: 2,312
Thanked: 4,387 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

What happened to the movie Fast n Furious Tokyo Drift where Han said to the hero when he gave him a mitsubishi evo - "what do you think? I would let you drive a Hyundai" or something similar to this line. Hyundai should have taken legal action for that too.
BlackPearl is offline   (1) Thanks Reply With Quote
Old 5th July 2011, 21:45   #15
Senior - BHPian
 
IQBAL VEERJI's Avatar
 
Join Date: Apr 2009
Location: SAAT BUNGLA, BAMBAI.
Posts: 1,040
Thanked: 282 Times
Default Re: Can a car manufacturer take legal action for allegedly being made fun of?!

I dont remember correctly but it was somewhere in mid ninties , a magzine ,I think it was INDIAN AUTO,had photographs of new cars ,existing as well as coming in future.
They had Marutis,Matiz,Ceilos,etc photographed from different angles.some of them died immediately .
Then there was a balck and white photograph of a bullock cart on a beach and below that photo was written "NEXT MODEL OF HINDUSTAN AMBASSADOR" I felt like smashing the face of that mag's EDITOR, That idiot may not be knowing the history of AMBY.
HM as usual just kept to themself instead of sueing that joker for making FUN OF THEIR PRODUCT.The magzine also died later.
IQBAL VEERJI is offline   (2) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Jeremy Clarkson suspended for allegedly punching a producer. EDIT- Now released from BBC rubicon The International Automotive Scene 173 3rd August 2015 14:17
How legal are these Made-to-Order Cars samdarshi.pali The Indian Car Scene 22 8th July 2011 13:27
Allegedly the best 4x4xFar... Steeroid Test-Drives & Initial Ownership Reports 86 5th April 2009 13:37
Point out what you feel is the biggest Blunder made by a manufacturer in last 10 yrs. maxbhp The Indian Car Scene 87 26th April 2007 16:24


All times are GMT +5.5. The time now is 09:51.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks