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Old 22nd July 2011, 19:40   #1
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Default Media / Ad Blunders

As the title suggests, this thread is dedicated to advertisement blunders ! Let's restrict it to automobile adverts in India only. We could include online adverts, print media, television adverts etc.

Am kicking off the thread with a Skoda vRS flyer/brochure. And no, this is not photoshopped ! I have the original paper version with me - have had it for quite a few years now.

Check the ABS section outlined in Yellow. Anti braking system anyone?

Media / Ad Blunders-skoda-abs.jpg

ps: Mods - didn't find any similar thread, hence created this. Please merge if one exists.

Last edited by shuvc : 22nd July 2011 at 19:59.
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Old 22nd July 2011, 20:04   #2
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The new i20 ad. The guy actually switches on the GPS when he reaches his basement/lift. Directions needed to get to his flat i guess
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Old 22nd July 2011, 20:09   #3
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Till recently we had the Maruti Swift website having the official tag line as "You are the FULE" !! I even sent a mail to the customer care and nothing was done, though it was corrected recently. I always thought they intentionally kept it like that to read as "You are the fool" thinking of people who wait for ages to get the delivery [Err, even I was one of them with 4 month delivery time]

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Old 23rd July 2011, 00:16   #4
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@shuvc, I don't think Anti Braking System is a blunder. Anti-lock braking system is also popularly known as the former and is very abundantly used even to this day. The problem though is if one asks the sales rep to elaborate on it, the creativity of the answer is only fit for our jokes thread.
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Old 23rd July 2011, 00:33   #5
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Remember the I10 test drive?

The favorite shot: square drive, leg drive, and the i10 test drive.

What is a leg drive?
Never mind, it was corrected later.
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Old 23rd July 2011, 01:32   #6
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Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum.

Please read our rules before proceeding any further.

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Old 23rd July 2011, 09:29   #7
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There used to be an Ambassador ad (I think it was the 1800 ISZ) model which proudly carried the punchline as "1800 cc of raw power"....ehhhh cc as a measure of power???
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Old 23rd July 2011, 10:50   #8
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There was an Advertisement in a local newspaper posted in some thread by a BHpian, don't remember where it was posted but it was something like that.

"Why buy a 3 cylinder sedan when you can buy a Honda City at the same price?"

Now there is no three cylinder sedan on sale now days.
This was basically a dealer specific ad printed in a newspaper in south India.
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Old 18th January 2012, 20:31   #9
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This new animation touted as "baap of cars" for Scorpio is like a shame on the SUV. At least pitch it against the right category. Its like you are agreeing that your competition is with the "cars" And the end where the car oil leaks is in poor taste. Its like they took a normal hindi movie and replaced the cast. I tweeted Anand Mahindra about this as well.

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Old 20th January 2012, 16:13   #10
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A bit off - topic; An Ad is usually written in English - one should see it translated into vernacular. They usually manage to find an extinct word and place it in the advert. Some such words usually cause laughter, some irritate.
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Old 20th January 2012, 20:54   #11
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I see some carmakers saying electronic ORVMs. It is actually electric ORVMs. nothing electronic about them. There is just an electric motor which move the mirrors. No diodes/resistors/IC chips to call it elecrtonic.
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Old 13th August 2012, 23:35   #12
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This one is not a blunder actually.I could not find a proper thread to post this but wanted to share..

Toyota's add in mumbai mirror hinting at long waiting period for maruti dzire and swift .....
Attached Thumbnails
Media / Ad Blunders-getimage.png  

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Old 14th August 2012, 11:35   #13
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Default re: Media / Ad Blunders

This not actually a blooper - but you feel sorry for FIAT after seeing their new ad

"CAR OWNERS WORLDWIDE TRUST FIAT'S 1.3L MULTIJET DIESEL ENGINE. WHY NOT YOU?"

Seems like they are their wits' end as to why Indians are not buying their cars
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Old 14th August 2012, 12:43   #14
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Default re: Media / Ad Blunders

Quote:
Originally Posted by mallumowgli View Post
This not actually a blooper - but you feel sorry for FIAT after seeing their new ad

"CAR OWNERS WORLDWIDE TRUST FIAT'S 1.3L MULTIJET DIESEL ENGINE. WHY NOT YOU?"

Seems like they are their wits' end as to why Indians are not buying their cars
To Fiat : Of course we trust your 1.3L multijet engine. See how many Swifts, Dzires, Vistas and Manzas we are buying.
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Old 26th April 2013, 10:28   #15
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Hyundai apologizes for U.K. commercial that depicts suicide attempt.

For the second time in a month,( after the FORD commercial) an automaker has apologized for the work of an overseas marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle.

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130425/RETAIL03/130429926/hyundai-apologizes-for-u-k-commercial-that-depicts-suicide-attempt#
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