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Old 27th March 2006, 14:00   #46
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Palio 1.6 - 5,09,869L OTR with ABS, Air Bags. I think you can bargain on that.
I dont think they come with ABS or Airbags either :( .
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Old 27th March 2006, 16:39   #47
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Went as an invitee on the 23rd Mar for the official opening of Ashwamegh,Pune as TATA - FIAT dealer.Around 50 invitees were present.The dealership was formally inauguarated by Mr Krishnan - Head,Passenger Car unit,TATA motors and Mr Rajesh Nair - Regional Manager.On behalf of Fiat,Mr Ricky Walter - Head,Sales & marketing and Mr Dileep Rajyadhayksha -Manager,Dealer development were present....Cutting of ribbons was followed by a 7 minute speech by the TATA head and a 2 min by the FIAT Head(Surprisingly he had not much to say when it should have been the other way round....Picture still does not look rosy.....)
Two customers were handed keys of an ADVENTURE(Tata did that honour) and a XETA( Handed by FIAT) followed by Snacks and Tea.
My dilema is how would you sell a Palio 1.2 to a customer vis a vis XETA.The same question was asked to the Director of Ashwamegh ( Mr Yogesh Shah...know him well)...to which he replied that customers would be informed of the legendary FIAT build quality,superior engine and chassis..whereas XETA's strength would be the fuel efficiency and the sticker price.....(was thinking why FIAT did not harp on this before and as if this sales strategy would shoot up Palio/Adventure figures)....Knowing the Indian consumers obession with "average kya hai" and low cost of vehicle........I doubt......
What do you say guys???

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Old 27th March 2006, 16:49   #48
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The Tata Fiat alliance was signed up much before the Xeta launch and I doubt if Fiat knew anything about the Xeta.

90%+ of all Palio sales must have been 1.2, but I doubt that happening with a much cheaper competitor on the same shopfloor. Combined with the reputation of being a 'failed' brand, it would be difficult for Fiat to push their product.

This alliance will work if Tata addresses the low-end market while Fiat brings in higher-end vehicles. If they're planning to address the same market, I cant see any future in it.
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Old 27th March 2006, 17:25   #49
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Hi Busa,

Is it true that a new palio is coming in September?
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Old 27th March 2006, 17:47   #50
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Wink Yes!!!!!!!! It coming here soon with new interiors.

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Originally Posted by bruce
Hi Busa,

Is it true that a new palio is coming in September?
Yes! ACI has confirmed it and dippy even spotted it near Bandra-Kurla. Dippy has sent a pic in ACI and he has posted some pics on the forum as well.

Here it is : -







Courtsey - Dippy
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Old 27th March 2006, 18:03   #51
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Hi Busa...

That's awesome man....

That makes me wait....
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Old 10th May 2006, 05:28   #52
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Looks like the Tata-Fiat partnership is slowly being widened just like the two companies said it would.

Auto Monitor reports that Tata have now started using Fiat's paint shop at their kurla plant to paint the chassis and cab of the 207 pick up!
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Old 10th May 2006, 06:44   #53
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Thats a long trip just for a coat of paint.

So TATA paints Mercs in their paintshop and send out the 207 to FIAT.
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Old 10th May 2006, 06:49   #54
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Quote:
Originally Posted by Mpower
Thats a long trip just for a coat of paint.

So TATA paints Mercs in their paintshop and send out the 207 to FIAT.
I also read in some link that it is a temporary measure.
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Old 12th July 2006, 10:14   #55
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So the Tata-Fiat partnership is being extended slowly. Apparently tata is planning to jointly manufacture cars with Fiat at the Italian car makers Ranjangaon facility. Are Palio's and Indica's going to be coming out from the same assembly line? All this while, I thought that Tata would not use Fiat's multi-jet but the article quotes Ratan Tata as saying that the agreement does extend to engine technology and componants.

Quote:
The agreement between Fiat and India's number three car maker also envisages technology for engines and components, he said.
But the even better news is:

Quote:
The two companies are still studying these options, he said, and the deal may extend beyond the Fiat brand to brands like Alfa Romeo, Maserati and Ferrari.
Source: NDTV Profit.
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Old 19th December 2006, 05:06   #56
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Originally Posted by amit View Post
the deal may extend beyond the Fiat brand to brands like Alfa Romeo, Maserati and Ferrari.

Source: NDTV Profit.
I would love to see Alfa Romeo, Maserati entering into the Indian Car Market, particularly Alfa. It's the real driver's car, while you are driving it you will forget about anything else in the world, thats the pure driving pleasure you get driving an Alfa. While Maserati is in very high segment (forget about MC12), Alfa falls between Fiat and Maserati which is kinda good.

I would also like to see Subaru entering the Indian Market with their Legacy B4 editions and STi editions of Forester and Impreza.

-Pavan.
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Old 19th December 2006, 11:00   #57
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Latest news is that they're also going to manufacture trucks both for the Indian market and for export to places like Latin America. Looks like Tata is Fiat's low-cost manufacturing strategy.
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Old 29th October 2011, 09:22   #58
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Default Re: Tata Motors - Fiat - The road ahead?

Looking back at the the Tata-Fiat partnership and we all know how it has fared till now with Tata benefitting the most in terms of technology and manufacturing facilities. As we fast forward to present times these companies have to reinvent its wheels err.. strategies just to survive in our highly competitive market and it is more pertinent to Fiat who is the laggard in this alliance.

Some of the ways in which they can make a short and long term correction are-

1. Have exclusive Fiat dealership in the top 12 metros to begin with that will offer undiluted Fiat experience
2. Have a physical separation for display in the Tata-Fiat with exclusive sales staff driven by separate targets and incentives
3. Agree on differentiating factors between their offerings that can be pitched to customers to reduce any kind of internal competition (like vfm hatch - Vista, performance hatch - Punto for eg.). This cannot be eliminated since they have similar product range.
4. Get their service experience in place so that both Tata-Fiat customers get the best deal after buying their cars.
5. Slowly move out into separate sales outlets for both brands even though they can share the same service network which will continue to provide the reach and depth of service

Even at this point of time some of these initiatives are being planned by these two companies such as point 1
Fiat hopes global recast will aid India operations - Corporate News - livemint.com
Some simple rather than radical changes can get their act together!
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Old 31st October 2011, 01:07   #59
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Default Re: Tata Motors - Fiat - The road ahead?

Quote:
Originally Posted by girishglg View Post
Looking back at the the Tata-Fiat partnership and we all know how it has fared till now with Tata benefitting the most in terms of technology and manufacturing facilities. ..........
Some of the ways in which they can make a short and long term correction are-

1. Have exclusive Fiat dealership in the top 12 metros to begin with that will offer undiluted Fiat experience
2. Have a physical separation for display in the Tata-Fiat with exclusive sales staff driven by separate targets and incentives
3. Agree on differentiating factors between their offerings that can be pitched to customers to reduce any kind of internal competition (like vfm hatch - Vista, performance hatch - Punto for eg.). This cannot be eliminated since they have similar product range.
4. Get their service experience in place so that both Tata-Fiat customers get the best deal after buying their cars.
5. Slowly move out into separate sales outlets for both brands even though they can share the same service network which will continue to provide the reach and depth of service
******
******
+1 to the above.
1. Develop 1.2 TJet
2. Put it in Palio (with reduced weight say by 50 kg)
3. Put the same in Grande Punto with more power.

and there will be win-win situation for both the FIAT and the customers.
Just wishful thinking.
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