Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 5th November 2011, 20:59   #31
Senior - BHPian
 
rajeev k's Avatar
 
Join Date: Jul 2009
Location: Emerging Metro
Posts: 3,306
Thanked: 1,730 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

The crux of the matter is that it sends out the clear message that the head of TATA Motors' secretariat (Company Secretary) is totally ignorant about vehicles the main product of Tata Motors. Some advertising agency who did the art work. layout committed a grave mistake in their copy-paste regime and the Maxi-blunder went unnoticed.
rajeev k is offline   Reply With Quote
Old 5th November 2011, 22:20   #32
Newbie
 
Shreyance's Avatar
 
Join Date: Oct 2011
Location: Mumbai, India
Posts: 16
Thanked: Once
Default

I don't understand all this TATA-bashing and the talk of tough times for TATA. I don't think the war is over yet. Just because one product from MM has done so well, does not mean TATA has lost the war. It's part and parcel of life. Look at October sales figures of Indica/Vista & Indigo/Manza, no ones really talking about that.

The mistake mentioned in this thread, no doubt a serious one, however it's not that grave that one can make the whole team stand in front of the firing squad. Relax guys, I really believe TATA is going to fight back with a BANG. Mark my words.
Shreyance is offline   Reply With Quote
Old 5th November 2011, 22:33   #33
ACM
Distinguished - BHPian
 
ACM's Avatar
 
Join Date: Mar 2008
Location: Mumbai
Posts: 4,152
Thanked: 2,457 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each



Wow so who is the guy/gal about to loose his/her job at TATA & at the agency. Marketing professional have a chance to apply positions getting vacated..

Nice catch.

I guess the reply from TATA that this is the venture is not that much to blame - they are just hoping that the people don't notice.

M&M will have a lot of fun taking digs at TATA for this one.
ACM is offline   Reply With Quote
Old 5th November 2011, 22:39   #34
dot
Senior - BHPian
 
dot's Avatar
 
Join Date: Dec 2007
Location: Ban Chang
Posts: 1,681
Thanked: 714 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

It just goes to show that the PR or the team incharge of the printing of the report has no clue about cars and products of the company. How shameful.
dot is offline   Reply With Quote
Old 5th November 2011, 22:40   #35
Senior - BHPian
 
neoonwheels's Avatar
 
Join Date: Aug 2005
Location: Pune
Posts: 1,651
Thanked: 599 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Seems like TATA has marketing under their manufacturing QA lead. Way to go TATA. Mr Anand Mahindra must be happy with this free publicity
neoonwheels is offline   (1) Thanks Reply With Quote
Old 5th November 2011, 23:17   #36
Senior - BHPian
 
rajeev k's Avatar
 
Join Date: Jul 2009
Location: Emerging Metro
Posts: 3,306
Thanked: 1,730 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Quote:
Originally Posted by Shreyance View Post
I don't understand all this TATA-bashing
I really believe TATA is going to fight back with a BANG.
This mistake is grave because a particular team's careless attitude has put Tata Motors in bad light and this would be joke in corporate circles.

Let us wait for the Big Bang. Some heads are sure to roll at Tata Motors.
rajeev k is offline   Reply With Quote
Old 5th November 2011, 23:35   #37
Senior - BHPian
 
1100D's Avatar
 
Join Date: Jun 2006
Location: Calcutta
Posts: 4,179
Thanked: 2,359 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Even if they intended to use the sketch of the Tata Venture, makes me wonder why Tata Venture in the first place. On something as big as an annual report, wouldn't it have been better to use a high standing product, such as the Aria or the Safari across the pages?
1100D is offline   Reply With Quote
Old 5th November 2011, 23:47   #38
Senior - BHPian
 
clevermax's Avatar
 
Join Date: Jun 2006
Location: Tvm/Amsterdam
Posts: 1,601
Thanked: 403 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Yes, this is the best scoop!
Going to spread the news in my circle of TATA guys!

Quote:
Originally Posted by GTO View Post
P.S. I would give anything to see Mahindra's reaction on this.
This would be quite interesting.. Anything known yet?

Last edited by clevermax : 5th November 2011 at 23:49.
clevermax is offline   Reply With Quote
Old 6th November 2011, 00:50   #39
BHPian
 
tushky's Avatar
 
Join Date: Feb 2007
Location: Pune/ Thermopolis
Posts: 937
Thanked: 588 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

And now when i proved them that the vehicle is not Tata Venture. i am not getting a single reply from Tata Motors. they dont have anything to say now
tushky is offline   Reply With Quote
Old 6th November 2011, 07:10   #40
Senior - BHPian
 
Join Date: Apr 2010
Location: Chennai
Posts: 1,101
Thanked: 600 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Quote:
Originally Posted by tushky View Post
And now when i proved them that the vehicle is not Tata Venture. i am not getting a single reply from Tata Motors. they dont have anything to say now
Thanks for bringing this to light tushky.

IMO, it will go down in history as one of the biggest blunders in Indian corporate circles. Come on, an Annual Report is sure to go through the ranks of the organization - right from the team which designs the layout up until the top management who approves the report, before it is being published. How on earth did not even one of them notice this absolutely stupid mistake? Shameful on Tata's part.

What is even more shameful is the reply they gave you that it is actually a Venture and not Maxximo. Thinking that they are trying to cover up the mistake, they have ended up humiliating themselves. For all the respect I have on Mr. Ratan Tata, he needs to really juggle up the people who run the company.
arvi86 is offline   Reply With Quote
Old 6th November 2011, 09:33   #41
BHPian
 
vinya_jag's Avatar
 
Join Date: Apr 2011
Location: Bengaluru
Posts: 342
Thanked: 163 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

@Tushky

You sure have an eye for detail. Or you have been sketching MPVs yourself
How on earth did you notice the difference? These cars are so much low key that you hardly notice them on the roads.
vinya_jag is offline   Reply With Quote
Old 6th November 2011, 09:43   #42
BHPian
 
tushky's Avatar
 
Join Date: Feb 2007
Location: Pune/ Thermopolis
Posts: 937
Thanked: 588 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Quote:
Originally Posted by vinya_jag View Post
@Tushky

You sure have an eye for detail. Or you have been sketching MPVs yourself
How on earth did you notice the difference? These cars are so much low key that you hardly notice them on the roads.
I used to do SPY PHOTOGRAPHY 2 years ago. so i think i am good enough to recognise car in camouflage also I am sketching cars since childhood. My Father works in Tata Motors and i am a hardcore fan of Tata. I love looking at the cars all the time.

and this is the simple reply i got from them when i wrote them twice.


Dear Mr Atre,

This is with reference to the observation made by you.

Please note that the sketch of the vehicle referred by you is Tata Venture.

Regards,

Vispi S ****

Last edited by tushky : 6th November 2011 at 09:46.
tushky is offline   (1) Thanks Reply With Quote
Old 6th November 2011, 10:01   #43
BHPian
 
Join Date: Nov 2007
Location: Doha
Posts: 139
Thanked: 2 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

hehehe...Tatas....what made them think that the Maxximo sketch would be more appealing???!!!
VINUMON is offline   Reply With Quote
Old 6th November 2011, 11:33   #44
BHPian
 
flyingkolors's Avatar
 
Join Date: Dec 2010
Location: Bangalore
Posts: 212
Thanked: 57 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Hahaha this is very funny. It would be fun to learn the insiders reaction to this blunder.

And replying that its a Tata Venture, is the icing on the cake! Good catch Tushky.

Quote:
Originally Posted by 1100D View Post
Even if they intended to use the sketch of the Tata Venture, makes me wonder why Tata Venture in the first place. On something as big as an annual report, wouldn't it have been better to use a high standing product, such as the Aria or the Safari across the pages?
Exactly. Why Venture of all the vehicles? Arai, Safari, Vista etc etc would have been easier to sketch
flyingkolors is offline   Reply With Quote
Old 6th November 2011, 11:52   #45
BHPian
 
abhi413's Avatar
 
Join Date: Mar 2009
Location: Pune
Posts: 214
Thanked: 101 Times
Default Re: Blunder of 2011: Tata Motor's Annual Report uses Mahindra Maxximo images on each

Corporate goof-up at its best! Wish Tata Motors had utilized the money wasted on the consultants for this job towards making efforts to revitalize their better products like the Manza and the Aria!

PS: I'm going to be cheeky and tweet Anand Mahindra about this today just to seek a response!

PPS: Just tweeted! Hope he responds!

Last edited by abhi413 : 6th November 2011 at 12:01. Reason: Adding PPS
abhi413 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Mahindra Maxximo Mini-Van launched @ Rs. 3.2 lacs Stratos Commercial Vehicles 36 1st February 2014 17:16
Bangalore Aavalakonda Annual OTR 2011 | Participants Report hisunil 4x4 Excursions 167 23rd March 2011 09:58
Mahindra Maxximo, New LCV EDIT: Launched at Rs 2.79 lakh Ex Showroom Navi Mumbai indianchiefrsd Commercial Vehicles 48 19th March 2010 20:09


All times are GMT +5.5. The time now is 21:43.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks