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Old 19th November 2011, 13:12   #1
e46
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Exclamation BMW India launches pre-owned car division. Full details uploaded!

High Points:

- All BMW Premium Selection cars are less than five years old, and would have clocked under 1,20,000 kms.

- Used BMWs sold through this channel would come with up to 24 months / 200,000 kms warranty (whichever is earlier).

- If the car had an ongoing BSI package, it shall be carried forward to the new owner. However, BSI cannot be purchased at an added cost on a used BMW.

- All cars will go through a comprehensive 360 degree check and are completely refurbished (technically and visually). Only cars with minimal structural damage / accidents will be considered for evaluation under BMW Premium Selection.

- Finance options are also available from BMW, with an introductory intrest rate on 13% for the premium selection.

- Owners will have an option of taking 24/7/365 BMW roadside assistance as well.

- www.bmw.in/premiumselection : This webpage will list all the used BMWs that are being offered, across India. It will offer information on the technicalities, maintenance history and actual pictures of the Premium Selection Vehicles.

Pictures of some used BMWs that are on sale:

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Last edited by GTO : 24th November 2011 at 14:05. Reason: Adding our own information + pictures to your post
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Old 19th November 2011, 13:58   #2
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Default re: BMW India launches pre-owned car division. Full details uploaded!

Though a bit late, it is a good move by BMW to enter into the use car market.
I wasn't aware of MBIL and Audi having a presence in the used car market.
By BMW service packages, are they BMW secure or different ?
In other cities they should do well, not so sure in bangalore. Whenever i've inquired for used-car prices they're very expensive and it makes more sense to save up a little more and go for a brand new one, road tax ofcourse is to blame for this.
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Old 19th November 2011, 16:26   #3
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Default re: BMW India launches pre-owned car division. Full details uploaded!

The Pune dealer - Bavaria Motors has had it's pre-owned dealership open for at least 2 months! Not been inside but passed it many times and the site has been open to customers.
Mercedes has had it's pre-owned division for over one year. Cars are even mentioned on the Mercedes website.
Even I wasn't aware that Audi has started a pre-owned division? That is news to me.
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Old 20th November 2011, 07:36   #4
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Default re: BMW India launches pre-owned car division. Full details uploaded!

Preowned car business in India is a huge market but requires a game changer like BMW to set things right. I don't have much hope in this happening even BMW has a proven record of being the game changer. Simply put the approach needs to change greatly.

At a used car dealership the buyer is constantly feeling ripped off and skeptical of his/her purchase(service history does solve this to some extent) and the seller never feels he got a good resale. Both these issues need to be addressed which can only happen when the agent or in this case BMW pre-owned division works on slim margins.

@shashank: the BMW service pack is nt Secure. It is a maintainence pack that is paid in advance and cover all consumables and parts.
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Old 20th November 2011, 07:53   #5
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Quote:
Originally Posted by Sahil
Preowned car business in India is a huge market but requires a game changer like BMW to set things right. I don't have much hope in this happening even BMW has a proven record of being the game changer. Simply put the approach needs to change greatly.

At a used car dealership the buyer is constantly feeling ripped off and skeptical of his/her purchase(service history does solve this to some extent) and the seller never feels he got a good resale. Both these issues need to be addressed which can only happen when the agent or in this case BMW pre-owned division works on slim margins.

@shashank: the BMW service pack is nt Secure. It is a maintainence pack that is paid in advance and cover all consumables and parts.
Sahil, the only way we can expect a game changing strategy is by a company that wants to grow exponentially and leave the competition in dust. Indian market is economy of numbers and prestige, if more BMWs are seen, people will have great trust on the brand. Few friends bought Audi SUVs only because they didn't see more BMWs and Mercs SUVs. This is a great opportunity for BMW to gain quantum faith in its brand in India.
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Old 20th November 2011, 08:22   #6
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Default re: BMW India launches pre-owned car division. Full details uploaded!

This is good news! Giving full service history will go a long way towards peace of mind to prospective buyers. Also good warranty & service packages will make buyers feel some comfort towards servicing costs which are a big uncertainty with pre-owned cars.

One concern that anyone serious in making a splash in the used car business should address is financing cost.
AFAIK, the costs for financing pre-owned cars was ~twice as much as for new cars. A lot of people interested in pre-owned cars get put off just by that.

When someone has a budget of Rs 12 lakhs, usually people go in for some kind of financing. If they could extend their budget by a few lakhs to get a pre-owned luxury car, they would, but the HUGE cost of financing will be a turn off.

As for folks who have that kind of ready cash to plonk down, a little bit of financing and they could buy a new BMW/Merc/Audi which has tremendous snob value over and above any used car from the same brands.

The press release mentions Financing Ease. I hope that translates to lesser cost of finance too.

Last edited by gomzi : 20th November 2011 at 08:25.
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Old 21st November 2011, 15:06   #7
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Default re: BMW India launches pre-owned car division. Full details uploaded!

@ Gomzi

That's a valid point, however if BMW does something about the financing and reduces the differential vis-a-vis normally prevailing rates or offers attractive schemes, that problem should be solved.

Pretty sure, thet have thought of something or that aspect is in the works!
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Old 21st November 2011, 16:08   #8
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Default re: BMW India launches pre-owned car division. Full details uploaded!

BMW runs its own finance desk called BMW finance. I remember them having a tie up with one of the Indian banks when the initially started. But looks like the high borrowing costs in India had given them something to think about. It makes sense for them, given the low return on the Euro.
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Old 22nd November 2011, 00:08   #9
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Default re: BMW India launches pre-owned car division. Full details uploaded!

How much will these pre-owned cars cost? Say for example a 3 series diesel that is 2 yrs old and run 50k?
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Old 22nd November 2011, 11:56   #10
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Default re: BMW India launches pre-owned car division. Full details uploaded!

LandCruiser,

A family friend whose car we recently sold for a 520d, got us a price of 19.80, it was a 320d HighLine facelift. Done 22k, and was GJ-1 registered under a single owner.

Some more prices for your refrence,

520d (E60) 18.75
530d (E60) 23.50
520d (F10) 31.00
530d (F10) 38 - 40 max, my car offer was 40.

Loads of previous gen 7 series range from 30 - 50.

Currently there is a 750Li, new model for about 65 or so.

Please note the above are for the Gujarat region only, so prices may vary, also BMW will pull this off very well but the only draw back is they only buyback your car if you intend to buy a car from them, or else the offers from them a much better then what local vendors quote.

Regards,
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Old 22nd November 2011, 13:04   #11
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Default re: BMW India launches pre-owned car division. Full details uploaded!

This is a great initiative by them. Will they be offering the service packs just like the BSI on a new car or is it something different? Also I guess the cost of the BSI would be considerably higher right since a used car will end up getting a lot more parts replaced etc.
Until the servicing costs are brought down or lucrative packs like BSI are offered, I am not sure how many customers will go through this route.
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Old 23rd November 2011, 17:42   #12
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Default re: BMW India launches pre-owned car division. Full details uploaded!

The used car section is up on the BMW India website:
BMW used cars
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Old 24th November 2011, 09:31   #13
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Default re: BMW India launches pre-owned car division. Full details uploaded!

Good to see BMW India, as usual doing things the right way, and besides the right way also allowing a wonderful access in terms of being able to search the inventory, other manufacturers have tried this but over time left the pages to die out, (mercedes india back in 2003 etc. Had this)

Also what's amazing is the new finance packages being laid out to make the purchase even easier and more value for the end user.

Like I said the only gripe is they only buy your car provided you buy another upgrade from them.

Regards,
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Old 24th November 2011, 10:26   #14
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Default re: BMW India launches pre-owned car division. Full details uploaded!

Had a quick glance at their inventory. The prices seem to be slightly higher for the models listed then what one could get at second hand dealers / online car portals.

But then again, having thoroughly inspected by BMW is the price one pays I guess.
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Old 24th November 2011, 13:29   #15
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Default re: BMW India launches pre-owned car division. Full details uploaded!

It's now official:

Quote:

BMW Officially Launches Pre-Owned Cars Business “BMW Premium Selection” In India


BMW India officially launched the “BMW Premium Selections” pre-owned (second-hand) BMW cars business in India though 7 BMW dealerships to start with. The BMW Premium selections will carefully select and comprehensively examine the pre-owned BMW cars for the required quality before selling them through the BMW Premium selection channel.

Every BMW Pre-Owned Premium Selection car will be selected on the basis of its service history, maintenance and repair records. All such cars will be less than 5 years old and under 1,20,000 Km on the odometer. Such cars will then go under 360 degree check and will be refurbished technically and visually before selling it from the BMW Premium selection channel. Also all the cars with BMW Premium Selection will come with a 2 years or 2,00,000 Km of Warranty whichever is earlier. BMW Premium selection customers can also purchase an optional 24×7 road side assistance service which provides 365x24x7 roadside assistance across India.

BMW will also list all the premium selection cars on its official website (here) where interested buyers can browse the range of cars available via premium selection cars across Indian dealerships along with the pictures, technical information, service and maintenance history of these cars. Apart from these services, BMW Financial Services will also provide attractive finance options for the BMW Premium Selection cars in India to make it an effortless experience for the car buyers.

BMW Premium Selection cars can now be ordered through exclusive BMW Premium Selection Dealerships at seven locations in India –

* Bird Automotive in Gurgaon Haryana
* Krishna Automotive in Ludhiana Punjab
* Infinity Cars in South Mumbai in Maharashtra
* Bavaria Motors Pune Maharashtra
* Navnit Motors Bangalore
* KUN Exclusive in Chennai
* KUN Exclusive in Hyderabad
Source: Details Of Used or Pre-Owned BMW Cars Business In India - BMW Premium Selection Official Website, Dealerships, Details In India

MODS: Please update the title of the thread accordingly.

Cheers!
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