Go Back   Team-BHP > BHP India > The Indian Car Scene

Thread Tools Search this Thread
Old 18th March 2006, 05:45   #1
Senior - BHPian
Join Date: Feb 2004
Location: Mumbai
Posts: 3,689
Thanked: 338 Times
Default Toyota's plans for India

When a company like Toyota starts planning seriously for any market, you can be sure they are going to creep in sleathily and before you know it, they wouldl have captured a huge market share. The good news for auto companies is that Toyota's India strategy doesn't kick in in full mode till 2010.

This article outlines Toyota's plans for the BRIC markets and it just gives me the feeling that the Japanese giant is a little confused with their India strategy. Toyota knows that the only way to expand is to have a hatcback and that can be achieved working to-gether with Daihatsu but Daihatsu wants to establish itself as a separate brand in the Indian scene.

Toyota also needs to figure out where consumer demand is headed before taking the plunge, Okabe said. Suzuki and others were shifting upmarket to bigger models within the compact segment.
Sounds like Toyota isn't sure where the market for hatcbacks is going. My guess is that it's pretty clear. India is moving in the same direction as Europe. Wagon R, Santro and Alto are going to be entry level hatches while the main demand around 2010 will be in the Swift, Getz, Palio, Grande Punto(?) segment. Indian cities are getting more crowded, drivers are getting worse day by day. My guess is that people are going to see more and more value in big hatchbacks. The fact that they are almost as big as sedans also helps. Maybe we may even have the mighty Golf in our markets by 2010. I'd say Toyota needs to plan a car in this segment if it wants to plan for a 2010 'takeover' of the Indian market.

But the most disappointing statement was :

Okabe said it would be at least two or three years before India had its third car to follow the locally produced Corolla sedan and Innova minivan.

Last edited by amit : 18th March 2006 at 05:47.
amit is offline   Reply With Quote
Old 18th March 2006, 06:55   #2
Team-BHP Support
Mpower's Avatar
Join Date: Mar 2005
Location: Bangalore
Posts: 10,410
Thanked: 1,614 Times

Yup. TOyota have decided that neither Yaris, Aygo or Passo will work for India. All new BRIC car will be on the lines of Logan and Palio.
Mpower is offline   Reply With Quote
Old 18th March 2006, 08:28   #3
Join Date: Mar 2005
Location: Delhi
Posts: 634
Thanked: 2 Times

Toyota and Honda have been talking of launching a small car for sometime now...however nothing concrete is being spelled out..

if they continue to delay their small car, the small car market might get saturated and their plan might be a failure.

Also, other manufacturers have economies of scale/localisation advtgs on their side already and may make it impossible for these guys to compete on price front, which is a major factor in the B segment.
LLL is offline   Reply With Quote
Old 18th March 2006, 17:56   #4
Team-BHP Support
GTO's Avatar
Join Date: Feb 2004
Location: Bombay
Posts: 43,747
Thanked: 62,994 Times

Superb write-up, Amit. Here is a thread (Toyota India : The Emperor is preparing) I had opened up WRT Toyotas attack on the Indian market. Traditionally, Toyota have been slow after entering a new market. But they build, and they build strong. India is no different.

A Daihatsu hatch will not sell the same way as a Toyota hatch will...even if it is the absolute car. I am dead sure that the wiser will prevail, and you will see a Toyota hatch sooner rather than later.

GTO is offline   Reply With Quote
Old 18th March 2006, 18:12   #5
tsreekaranrao's Avatar
Join Date: Feb 2006
Location: hyderabad
Posts: 115
Thanked: 2 Times

So the fortuner will be put on hold for 2-3 years ???
tsreekaranrao is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Toyota plans online sale of spare parts in India. EDIT: Now launched Aditya The Indian Car Scene 34 24th September 2016 11:18
Toyota future plans for India avishar The Indian Car Scene 132 23rd September 2016 14:59
Toyota India's Extended Warranty Plans & Pricing - Up to 7 years of coverage GTO Technical Stuff 16 14th August 2016 14:04
Toyota's future diesel engine plans (and their significance for India) sarthakgupta The Indian Car Scene 19 19th December 2015 11:20
Toyota reveals its hatchback plans for India Sarvodaya The Indian Car Scene 27 3rd November 2009 14:33

All times are GMT +5.5. The time now is 18:37.

Copyright ©2000 - 2016, Team-BHP.com
Proudly powered by E2E Networks