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Old 1st March 2012, 22:49   #1
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Default Nissan to build cars Under Datsun Brand for India & other markets in 2014

Mod Note : Please continue the discussion in the Datsun Launch Event Thread (Nissan to revive the Datsun brand in India!). Thanks

Quote:
01Mar12 Reuters -NISSAN MOTOR CO PLANS TO LAUNCH LOW-PRICED AUTOMOBILES FOR EMERGING MARKETS UNDER ITS OLD DATSUN BRAND IN 2014
NISSAN MOTOR'S NEW VEHICLES TO BE PRICED AROUND JPY 500,000 AND TO INITIALLY BE BUILT, SOLD IN INDIA,INDONESIA,RUSSIA


Source Reuters
Happen to read this news from Reuters. Expect A segment heating up with new entries. Aiming to sell 300,000 Datsun cars a year.
The news was announced along with Nissan sales data.

Mod: Please merge if this topic is discussed.

Last edited by GTO : 21st March 2012 at 16:21. Reason: Adding link to new thread
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Old 2nd March 2012, 00:41   #2
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Default re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Low priced vehicles means the mass market segment. Here in this segment, its NOT the low price that matters the most, it should complement with the number of dealers & service centres for easy access. Unless Nissan does some solid investment in that direction, I doubt how successful there operations are going to be! Nevertheless, customers will have more choice!
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Old 2nd March 2012, 14:02   #3
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Its a good move by Nissan, unfortunately the decision comes a bit late IMO. The Indian A-segment is maturing rapidly and Nissan's plan of a 2014 entry with Datsun might go in vain considering the new launches in this segment in the next 2 years.

Mature versions of Nano, 800 and Alto would be available in the market by then. But competition is this segment is always beneficial to the customer
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Old 2nd March 2012, 14:47   #4
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Before even they venture into that territory, let them build the dealer ship and service network,
which is most important aspect for that segment.

Else the tactic is not going to work at all.
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Old 2nd March 2012, 15:06   #5
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

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Originally Posted by ampere View Post
Before even they venture into that territory, let them build the dealer ship and service network,
which is most important aspect for that segment.

Else the tactic is not going to work at all.
May be they could use the Ashok Leyland - Nissan showrooms. Differentiating the proposed low-cost automobiles from premium Nissan - Renault stable.

Mine is speculation, ofcourse !!
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Old 2nd March 2012, 15:14   #6
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

This news raises many questions in my mind-

Does it have anything to do with Nissan's plans for cheap small car (that was originally supposed to be built along with Bajaj)?

Renault-Nissan already has two separate dealership networks and now they will have a separate one for Datsun too? Without having a good reach with their existing network how would they create a parallel third one!
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Old 2nd March 2012, 16:06   #7
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Nissan to revive Datsun brand for Russia, emerging markets

"The Japanese carmaker plans to relaunch Datsun in 2014 and initially start selling the cars in Russia, India and Indonesia, Japan's Nikkei business daily reported. The vehicles will be priced around 500,000 yen ($6,100), it said

A focus on expanding sales in emerging markets is a key pillar of Nissan's mid-term business plan. It aims to make countries such as India, Brazil, China and Russia account for 60 percent of its global sales by 2016, from 40 percent in 2007."



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Old 7th March 2012, 11:00   #8
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Some more details here ->

We Hear: Nissan May Relaunch Datsun Brand for Emerging Markets in 2014 - WOT on Motor Trend

Interestingly the article mentions Nissan's partnership with Ashok Leyland. Would they start producing cars for Nissan?
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Old 7th March 2012, 16:06   #9
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

Datsun's come back car could be Tata Nano rival!

"Andy Palmer, executive vice-president of Renault-Nissan, has officially confirmed a project to build a Tata Nano rival is on. More interestingly, the announcement of the project is mere weeks away. Just as the Tata Nano was conceived to shift people from bikes to cars. This car could wear the Datsun badge targeting the same audience.
Andy Palmer also confirmed that the new small car will have different specifications for different markets. Seems like Datsun cars will be completely opposite of Nissan’s philosophy of building ‘Global Cars’ (like the Nissan Sunny, NV200 and Micra)."

Datsun's comeback car could be the Tata Nano
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Old 21st March 2012, 07:43   #10
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014



"Nissan is conducting a press conference in Mumbai tomorrow morning, hosted by the senior management members. Nissan describes the press conference as an “important strategic announcement.”

Speculates Nisan and AL JV on the low cost vehicle project, the first model expected to roll out in 2014!



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Old 21st March 2012, 14:27   #11
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

New Datsun logo revealed!
Attached Thumbnails
Nissan to build cars Under Datsun Brand for India & other markets in 2014-8863265501284999597.jpg  

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Old 21st March 2012, 14:43   #12
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Default Re: Nissan to build cars Under Datsun Brand for India & other markets in 2014

I think Renault should have done that with Logan. They screwed up the brand bringing in a car like that and now trying to introduce premium cars.

Mod Note : Please continue the discussion in the Datsun Launch Event Thread (Nissan to revive the Datsun brand in India!). Thanks

Last edited by GTO : 21st March 2012 at 16:22. Reason: Adding link to new thread
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