Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 26th March 2012, 10:57   #1
Distinguished - BHPian
 
smartcat's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 2,973
Thanked: 11,919 Times
Default Audi, BMW & Merc In India - What They Are Up To & Their Strategies (ET Article)

How BMW, Mercedes & Audi stack up and what their strategies are - Economic Times

Highlights:

BMW India:

- Marketshare moved up from 9% in 2006 to 42% in 2011 in the premium segment.
- 3 Series, X1 and 5 Series are CKDs while the rest are CBUs.
- Will start sourcing components from Indian vendors soon. Have identified 20 vendors so far.
- Part of marketing strategy is to interact with prospective customers at golf tournaments, wine tasting events and fashion shows
- 60 dealers by 2015

Mercedes India:

- Setup India ops in 1994
- Sources 34% of components from Indian vendors
- Plans to invest Rs. 350 Cr by 2015 to introduce its lineup of premium small cars
- Considering CKD assembly of SUVs like M and GL class.
- Hopes to increase sales by 8 times in the next 8 years.

Audi India:

- Intends to unseat BMW as the No.1 premium brand in the next 3 years.
- Q3 launch to take it to No. 2 slot this year.
- Hopes to increase sales by 10 times in 8 years.
- Localization and sharing of infrastructure with other VW brands part of overall strategy.
smartcat is offline   (1) Thanks Reply With Quote
Old 26th March 2012, 16:47   #2
Distinguished - BHPian
 
swiftnfurious's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 6,449
Thanked: 6,431 Times
Default Re: Audi, BMW & Merc In India - What They Are Up To & Their Strategies (ET Article)

To me, BMW will retain it's crown unless Audi & Merc does something really out of the box. BMW has been striking the right chords or they took exceptional efforts in understanding the Indian customer mindset. Of the three, I see Merc losing it;s grip in-spite of being established long time back, in India! Audi would easily shoot past these guys if they bring in some solid warranty offers, they have great products in the line up.
swiftnfurious is offline   Reply With Quote
Old 26th March 2012, 18:15   #3
BHPian
 
db0009's Avatar
 
Join Date: Feb 2012
Location: New Delhi
Posts: 57
Thanked: 17 Times
Default Re: Audi, BMW & Merc In India - What They Are Up To & Their Strategies (ET Article)

Quote:
Originally Posted by swiftnfurious View Post
Audi would easily shoot past these guys if they bring in some solid warranty offers, they have great products in the line up.
rightly said about their products. I am also a Audi fan and feel that Audi cars have the right mixture of Class, Comfort and Peppiness. They can strike the right chord with young and senior customers both. Q3 will be a big decider for the market share of Audi as it will be their trump card and answer to the X1.
db0009 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Media biased against BMW / Mercedes / Audi & other expensive cars smartcat The Indian Car Scene 77 8th April 2017 23:10
Is there a India wide comprehensive BMW/Audi/Merc inventory list available somewhere? 1Day Luxury, Imports & Niche 5 30th October 2009 13:17
Interesting Article on Driving Strategies in India vebmetal Street Experiences 1 12th October 2008 16:45


All times are GMT +5.5. The time now is 05:29.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks