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Old 17th May 2012, 16:04   #256
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

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Originally Posted by VeluM View Post
How are the service personnel paid? I believe they are salaried. I think they would prefer to move to the Fiat service centre because they would be paid the same, but since there would be fewer cars to service at Fiat they would not have to service as many vehicles in a day. Fiat might get to choose the best of those available.
Believe the service personnel are on the dealer payroll. If a dealership is not setting up a FIAT service shop, in most cases the so called FIAT SAs can be easily absorbed in the same dealerships. You last point is valid, considering FIAT service shops would be in lesser numbers, they may be able choose/attract the best FIAT SAs within the available lot in a given city.

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I also wonder if Fiat will bring more models into India soon, since maintaining a portfolio of two is not going to attract many investors in the A.S.S sector. They must require minimum volumes to be profitable, and even including all the old Sienas, Palios and Petras, there aren't that many to go around at the moment.
In the long run FIAT will have to expand their portfolio of products. FIAT needs to launch more afforable products/models (ex. showroom 3.5 - 5.5 lakh range) that can get the volumes. The service tie-up with Tata may be one of the limitations why they were not able to do so until now. That is no more an excuse. But, first, a smooth sales/service transition from Tata needs to happen. Only when the sales/service operations are established under FIAT umbrella, can they think of adding new models/products.

For now, anxious to know/hear more about the transition. The questions that immediately pop-up

1. What is the transition timeline?

2. When do they expect to start and complete new dealership setups?

3. When do we get the initial list of dealerships across India?

4. Which/Where are the upcoming dealerships in Thane/Mumbai area?
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Old 17th May 2012, 22:05   #257
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

Some pictures of the new hyderabad showroom are up here -

Looks like a good first attempt from FIAT. But TATA seems to have played a major role here too.

http://www.****************/fiat-ind...derabad-6.html
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Old 18th May 2012, 09:08   #258
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

Hi Crazy driver,

The link is not opening. Can you please send the entire link without ***

Thanks


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Originally Posted by CrAzY dRiVeR View Post
Some pictures of the new hyderabad showroom are up here -

Looks like a good first attempt from FIAT. But TATA seems to have played a major role here too.

http://www.****************/fiat-ind...derabad-6.html
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Old 18th May 2012, 09:20   #259
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

Venki, here are some pictures of the exclusive Fiat showroom in Hyderabad.
Picture source - TFI.
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Old 18th May 2012, 10:02   #260
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

Slightly OT - Its funny how the mind shows us things we want to see. Glancing at one of the above photos, I read the plate on the white Punto as 'Punto TJet' instead of 'Punto 2012'. I almost leaped through the ceiling when the more conscious part of my brain pointed out the error.
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Old 18th May 2012, 11:17   #261
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

thanks for the pictures. still says "sales, service and spares by tata". so what is the story about fiat going separate ways. one confused lot i would say. silver lining is that fiat has a dedicated sales showroom
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Old 18th May 2012, 11:32   #262
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

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Originally Posted by Palio_2005 View Post
thanks for the pictures. still says "sales, service and spares by tata". so what is the story about fiat going separate ways. one confused lot i would say. silver lining is that fiat has a dedicated sales showroom
Fiat will form a new company to take over the Sales, Service and Spares from the Tata Motors. Until the new company is formed, Sales, Service and Spares will be under Tata Motors.
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Old 18th May 2012, 13:39   #263
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

I really wish Fiat now partners with Maruti than anyone else. Again this is just a figment of my imagination. But still, imagine what could be their potential if they could do something like that.
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Old 18th May 2012, 13:59   #264
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

This is an excellent corrective measure taken by FIAT, once things spins up, FIAT should also set up Spares & Service stations that could be a boon for FIAT. This rumour was present before but this action was loud enough. Expect more cars from FIAT in near future.
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Old 18th May 2012, 15:40   #265
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

Being a fan, I hope Fiat offers factory fitted tinted glass at least an option. With all the fiasco about tints, this move can enable them to sell more cars until competitors jump in, if they advertise this loudly ;-)
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Old 18th May 2012, 15:45   #266
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

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Originally Posted by rohanjf View Post
Being a fan, I hope Fiat offers factory fitted tinted glass at least an option. With all the fiasco about tints, this move can enable them to sell more cars until competitors jump in, if they advertise this loudly ;-)
Both the Punto and Linea come with ISI-rated tinted glass as a standard feature.
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Old 19th May 2012, 02:30   #267
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

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Both the Punto and Linea come with ISI-rated tinted glass as a standard feature.
they do. 75% for front/rear and 70% for side ones.
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Old 19th May 2012, 06:01   #268
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Default Re: Fiat revvs away from Tata dealerships. To set up its own distribution network

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Originally Posted by ron_9191 View Post
I really wish Fiat now partners with Maruti than anyone else. Again this is just a figment of my imagination. But still, imagine what could be their potential if they could do something like that.
True.

BUT, it had to have happened long back when Maruti was dying to get their hands on the multijet diesel. Both companies could have gained exactly what they wanted.
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Originally Posted by rohanjf View Post
Being a fan, I hope Fiat offers factory fitted tinted glass at least an option. With all the fiasco about tints, this move can enable them to sell more cars until competitors jump in, if they advertise this loudly ;-)
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Originally Posted by Rock 'n' rollz View Post
they do. 75% for front/rear and 70% for side ones.
Only its a sort of greyish tint compared to the more noticeable greenish tint in some cars.
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Old 19th May 2012, 14:12   #269
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FIAT reinforces India commitment
[*]Launches FIAT Caffé in Pune, making India the first country with two such brand showrooms
[*]Also delights patrons by launching a limited edition Punto Sport at the new Caffé
[*]Limited edition Punto to be available at a base price of 7.36 lacs ex showroom, New Delhi



Pune, May 18, 2012: FIAT India Automobiles today inaugurated its second exclusive FIAT Caffé in Pune's up market locality, Koregaon Park. This was shortly after the launch of its first Caffé in the national capital and its first exclusive dealership in Hyderabad. FIAT Caffé has been aesthetically designed in line with FIAT brand's value of technology and style. The 6,300 sq ft Caffé with a frontage of 70 feet is designed to give the real FIAT experience to customers. The operations of the Caffé will be managed by Millennium Drive- one of the leading automobiles dealers in Pune. FIAT Caffé was decked up with 'Motor Sports' theme to also announce the launch of the limited edition 'Punto Sport' MULTIJET diesel.

FIAT Caffé has a mezzanine floor with a lounge at the Café bar. Customers can go through the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise is available for sale, giant 3X3 video walls and TV screens running FIAT ads. An in house library features books on FIAT's glorious history, the various sub brands, its sister companies and also available will be Auto and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being a car showroom and become a destination of choice for stylish and progressive audience.

FIAT's limited edition "Punto Sport", MULTIJET diesel is expected to deliver an exciting ownership experience. With its assortment of best-in-class features the new Punto sport is the epitome of Italian design and ingenuity. Punto Sport has a class of its own, given its features and highlights. Apart from setting high standards with its gorgeous looks and style, the Punto Sport MULTIJET diesel is also poised to power through the competition, provide great economy and create a new benchmark for diesel hatchbacks in India.

Speaking on occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, "At FIAT, we believe in providing our customers with newer and better cars designed with the best-inclass comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport 2 will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future"

On this occasion, Mr. Neelesh Naik, Proprietor Millennium Drive said, "We are extremely proud to be associated with FIAT India and are committed to providing our customers in Pune a premium experience. There are only 12 such FIAT Image points across the world and it is a matter of great
prestige to be selected to operate the FIAT Caffé for India."

The sporty version will be made available in 3 colours – White, Black and Red. The car will be made available in diesel for its loyal patrons who like style combined with performance and also economy conscious. The Punto sport offers best of both worlds – best in class Power (93 ps) and great fuel efficiency (20.5 km/l), that too at a very competitive price.

Already setting the standard with its gorgeous looks and style, the Punto 90 HP has already created a new benchmark for diesel hatchbacks in India. The car has won numerous accolades in the Indian auto sector.
  • Car of the Year Award 2009 for Premium Hatchback - ET Zigwheels
  • Car with the Best Styling & Design by UTV Autocar Awards - 2010
  • The Most Beautiful Car of the year by BBC Top Gear -2009


Highlights of the limited edition 90 hp Punto Sport:
  • Premium Chrome accented interiors
  • Red stitching on Seats, Leather Gear Knob & Gear Cover
  • Stylish Body Decals (side & rear), with 'Sport' branding
  • Sporty Aluminum
  • Pedals
  • Decal colour coded ORVMs (mirrors)
  • Chrome Exhaust Tip
  • Punto branded Door Sill


The above are in addition to the long list of features such as Dual Stage Airbags, ABS with EBD, Automatic Climate Control, Blue & Me technology, Integrated CD/MP3 player with USB, Alloy wheels with the widest tyres (in the category) and Chrome exterior door handles.
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Old 20th May 2012, 19:09   #270
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Default Fiat says its needs 18 months for full-fledged solo journey

Fiat says its needs 18 months for full-fledged solo journey - The Economic Times

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PUNE: Fiat India, which recently called off distribution alliance with Tata Motors, is bullish on its prospects in the country, saying that within 12-18 months it will be able to stand on its own with around 100 exclusive sales and service centres in place.

The Italian auto major is also optimistic about boosting market share to 1-1.5 per cent within 36 months from the present 0.7 per cent.

"The process of transition should get completed over the next 12-18 months," Fiat India commercial head Enrico Atanasio told reporters at the launch of the company's second exclusive sales and service centre named Fiat Cafe in the city, where it also rolled out a limited edition of the Punto Sports.

The new model, launched over the weekend, is priced at Rs 7.36 lakh (ex-Delhi).

Stating that India and China are the two important markets in its Asia-Pacific strategy, Atanasio said, "Today we have just 0.7 per cent of the Indian market and we are not satisfied with this. In the next two to three years, we can grow to 1.5 per cent level." He added that in all the markets where Fiat has a factory, it has above 6 per cent market share.

On the dealerships, he said, "We estimate 80-100 dealers will be required (to begin with) in 55-66 cities to cover the market within 18 months to be on our own. The initial focus will be on the top 35 cities."

As per the new strategy, a Tata-Fiat dealer will be setting up one exclusive Fiat outlet as well.

Earlier this month, Fiat and Tatas ended their 5-year-old distribution alliance while retaining the manufacturing JV. Currently, Fiat brands are sold through 166 Fiat-Tata dealers across 126 cities.

Fiat now plans to set up new dealerships in addition to the ones which are being converted into exclusive Fiat dealerships, Atanasio said.

"The key objective (of going solo) is to move the brand to the next level. We need dedicated, committed dealers for our brand," he said.

He did not divulge the number of models in the pipeline.
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