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Old 13th June 2012, 19:44   #1
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Default Maruti becomes India’s third largest utility vehicle maker

With Maruti's Ertiga being launch in this fiscal, Maruti has done something right again! The numbers for Maruti's Utility vehicle segment, previously sporting the iconic gypsy and the amazing Grand Vitara managed to notch up a measly 1317 units a year ago- but now with a block buster product - Ertiga - Maruti has hit over 13000 units this year.

This feat has now made it the 3rd largest Utility vehicle manufacturer in India, displacing Tata Motors.

Quote:
Led primarily by the sales of multi-utility vehicle (MUV) Ertiga, the share of the local unit of Suzuki Motor Corp. in the UV or utility vehicle segment increased eight times to 16.7% in the two months ended May, according to the Society of Indian Automobile Manufacturers, or Siam
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Market leader Mahindra and Mahindra Ltd saw its share in the segment drop to 49.31% from 56.64% in the first two months of the fiscal while Toyota Kirloskar Motor India Pvt. Ltd increased its share to 20.08% from 14.90% a year earlier.

Meanwhile, market share of Tata Motors, which used to be the third largest in the pecking order, has slipped to 7.87% from 13.02% from a year earlier. The Mumbai-based firm’s sales of utility vehicles contracted to 6,267 units in the two months to May from 6,866 units a year earlier. According to Siam’s classification, the company’s UV segment includes the Sumo, Grande Sumo, Safari, Xenon and Aria models.

But unlike Siam, the company itself also includes the Venture, its seven-seater van in the UV segment.
Commendable feat again Maruti!

Read the full article here: Maruti becomes India
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Old 13th June 2012, 19:51   #2
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Default Re: Maruti becomes India’s third largest utility vehicle maker

Thanks, madan. Did not know MSIL in in 3rd place in utility vehicle makers list.
It was a foregone conclusion that Ertiga would be a hit, given how it addresses the needs of a compact footprint MUV that can carry more people than a car and yet be frugal than the existing options. But what irritates is that now there is another long waiting-list created alongside the Swift/Dzire with customers having to wait for months. Maybe they could work on this.
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Old 13th June 2012, 20:08   #3
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Default Re: Maruti becomes India’s third largest utility vehicle maker

Wow - the third spot was waiting for one good UV from a decent manufacturer? ...and sadly Tata could be displaced so easily?

Having test driven the Ertiga, I think its' a matter of time before every second UV we see on roads will be an Ertiga, the only thing stopping its' growth is probably MSIL's production capacity.
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Old 13th June 2012, 21:39   #4
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Its about time Tata did a complete revamp of their auto businesses and dumped a number of their variants, slimmed down and rationalized.

So many years of selling cars and passenger vehicles and they still havent got anything right.

What they need is a sharp focus on what they do best and to stop trying to be everything to everyone, all the time.

Maruti has managed to build and capture trust and loyalty - something which the house of Tata's was renowned for till the 1990s probably, till they lost some of the sheen on account of the car businesses.
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Old 13th June 2012, 22:13   #5
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Default Re: Maruti becomes India’s third largest utility vehicle maker

Interesting to see what a single model can do. Maruti has done what Tata stood for till recently - provide great value for money. Time for Tata to wake up before it is too late.
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Old 14th June 2012, 15:58   #6
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Default Re: Maruti becomes India’s third largest utility vehicle maker

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Originally Posted by pacman2881 View Post
Interesting to see what a single model can do. Maruti has done what Tata stood for till recently - provide great value for money. Time for Tata to wake up before it is too late.
its actually ironic that Tata Motors was displaced because of a single model. In the early 90s when the Sumo was launched, I remembered reading that it alone threatened the entire M&M Lineup, and it was held off because of the entire M&M portfolio.

And one generation later - it has come through a whole cycle.
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Old 14th June 2012, 16:02   #7
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Default Re: Maruti becomes India’s third largest utility vehicle maker

@madan, what did you mean by the underlined part in your post below ?
"when the Sumo was launched, I remembered reading that it alone threatened the entire M&M Lineup, and it was held off because of the entire M&M portfolio"

They held off launch of the Sumo to save M&M ? Doubt they would do that.
Or M&M held its own against the Sumo only because of its entire portfolio ?
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Old 14th June 2012, 16:32   #8
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Default Re: Maruti becomes India’s third largest utility vehicle maker

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Originally Posted by supremeBaleno View Post
@madan, what did you mean by the underlined part in your post below ?
"when the Sumo was launched, I remembered reading that it alone threatened the entire M&M Lineup, and it was held off because of the entire M&M portfolio"

They held off launch of the Sumo to save M&M ? Doubt they would do that.
Or M&M held its own against the Sumo only because of its entire portfolio ?
SB, I think he meant "M&M held its own against the Sumo only because of its entire portfolio"
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Old 14th June 2012, 16:38   #9
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Default Re: Maruti becomes India’s third largest utility vehicle maker

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Originally Posted by madan80 View Post
its actually ironic that Tata Motors was displaced because of a single model. In the early 90s when the Sumo was launched, I remembered reading that it alone threatened the entire M&M Lineup, and it was held off because of the entire M&M portfolio.

And one generation later - it has come through a whole cycle.
Yeah, remember those days when Sumo created a whole new segment for itself.
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They held off launch of the Sumo to save M&M ? Doubt they would do that.
Or M&M held its own against the Sumo only because of its entire portfolio ?
I think madan meant the later.

Also we must credit MJD for this feat. Being a small engine (by diesel engine standards) it turned the small car and entry level sedan market upside down. Now the same engine is even turning the tide in UV market!
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Old 15th June 2012, 14:53   #10
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Default Re: Maruti becomes India’s third largest utility vehicle maker

May 2012 certainly wasn't a good month for Tata Motors. They lost position no.3 in UVs to Maruti, yes, but they also lost overall position no.3 to Mahindra.

Tata displaced Hyundai in some months as the No.2 manufacturer in India. But clearly, that performance isn't sustainable. I'm shocked as to how Tata handed over the UV segment to Mahindra on a silver platter, by choosing to focus on hatchbacks & sedans in the last 1.5 decades.
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Old 15th June 2012, 15:48   #11
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Default Re: Maruti becomes India’s third largest utility vehicle maker

13000 units are booked. Wonder how many got delivered yet. I still don't see a lot of ertigas here in Bangalore.

Delivery woes and waiting times may be pushing a lot of prospective buyers to go for Sedans or Xylo\Scorpio\Innovas. Hope they will rise up the to challenge and keep up the momentum.

Anyways, once again Maruti proves that they know indian car buyers best.

\\hkp
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Old 15th June 2012, 15:57   #12
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Default Re: Maruti becomes India’s third largest utility vehicle maker

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Originally Posted by HKP View Post
13000 units are booked. Wonder how many got delivered yet. I still don't see a lot of ertigas here in Bangalore.

Delivery woes and waiting times may be pushing a lot of prospective buyers to go for Sedans or Xylo\Scorpio\Innovas. Hope they will rise up the to challenge and keep up the momentum.

Anyways, once again Maruti proves that they know indian car buyers best.

\\hkp
HKP,

I do not think that most of the prospective buyers will go for Xylo/Scorpio/Innovas - simply because that is not the segment that has attracted most people who are booking Ertiga now - it is the sedan segment (as you have pointed out). What Maruti had done by introducing Ertiga is essentially create a new segment - Non brawny "car like" compact MUV. This was an unstated need that Maruti has now met.

Agree with your statement that "once again Maruti proves that they know indian car buyers best"

Last edited by chennai-indian : 15th June 2012 at 15:58. Reason: additional comment
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Old 15th June 2012, 16:06   #13
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Default Re: Maruti becomes India’s third largest utility vehicle maker

Timing has always been the strength of successful Marutis in the business.
First it was diesel Swift, followed by dzire and now Ertiga. Its almost like 'what doctor ordered'

Maruti can think of a rugged and sportier version of the Ertiga compete with Duster/Eco sports.
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Old 15th June 2012, 16:13   #14
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Default Re: Maruti becomes India’s third largest utility vehicle maker

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Originally Posted by supremeBaleno View Post
@madan, what did you mean by the underlined part in your post below ?
"when the Sumo was launched, I remembered reading that it alone threatened the entire M&M Lineup, and it was held off because of the entire M&M portfolio"

They held off launch of the Sumo to save M&M ? Doubt they would do that.
Or M&M held its own against the Sumo only because of its entire portfolio ?

I meant the latter. The whole portfolio of M&M was able to hold off its leading position, against the Sumo.
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Old 18th April 2017, 15:26   #15
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Default Re: Maruti becomes India’s third largest utility vehicle maker

Maruti Suzuki encroaches into Mahindra's utility Vehicle territory , threatens its leadership position!

Maruti becomes India’s third largest utility vehicle maker-88.jpg

Link

Last edited by volkman10 : 18th April 2017 at 15:29.
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