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Old 31st July 2012, 15:21   #91
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Default re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Originally Posted by joslicx View Post
Well the management company is there for contract negotiations, terms etc. But still BMW would have approached them first and not the other way round.
If that is the case with Sachin, all that he would need is a half-baked lawyer and not a high profile Celeb-Management agency.

This is how it works, whether it's a MSD or Sachin or Federer.
The celeb enters into an agreement with the agency that quotes the best, for X amount of money for a period of say 3 or 5 years. Then the agency searches/ negotiates with brand custodians, to earn X+Y amount in terms of monetary benefit, with Y being the profit for the celeb agency.

Last edited by Daewood : 31st July 2012 at 15:26.
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Old 31st July 2012, 15:22   #92
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Default re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Totally agree with you there. Thats why Sachin remains one of the top endorsing celebrities here in India. He has certainly earned much more than any other celebrity that I can think of (maybe with the exception of Dhoni).
As per the Forbest list for 2012 Dhoni is 1st, Sachin is 2nd, Gambhir and Kholi make up for 3rd and 4th.

Money has nothing to do with achievement. Let us get that straight. Clive Loyds single built the unbeatable WI side - he is not the richest, Stephen Waugh along with Allan Border built the Australian side - they are not the richest either.

Having said so - sachin has achieved heights which rarely will be achieved again.

But that again doesnt proove a point.


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So then by your definition Sachin moved out of being middle class long long ago. So since he is no longer middle class its unfair to associate that image with him (just like Bill Gates or Laxmi Mittal for example). Then whatever you said earlier simply becomes moot!
Sachin however rich he becomes - will always be the 'good middle class' indian boy. Some other references are Warren Buffet / Bill Gates. They might have become uber rich, but never forgot where they come from. And hence the term
'Head in the clouds, but feet on the ground'
Hope this elucidates.

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If you ask me I'd rather Sachin be associated with BMW than chhote Nawab. Sachin is at least a self-made person who has risen in this world thru his hard work and sheer talent. What is that worthy of note about the Jr Pataudi except being born with a silver spoon in his mouth. I do not connect with him at all.
Same here. No 2 ways about it, but if you ask me, there is something about royalty that cant be replaced.

cheers,
ac
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Old 31st July 2012, 16:02   #93
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Default re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Money has nothing to do with achievement. Let us get that straight. Clive Loyds single built the unbeatable WI side - he is not the richest, Stephen Waugh along with Allan Border built the Australian side - they are not the richest either.
Which single would you be talking about ? And Lloyd never had to build anything, the raw talent was pouring in that time, even a donkey would have made a good captain. Bowlers bowled batsmen out and batsmen took the bowlers to the cleaners and all were very very athletic and terrific fielders. S.Waugh, yes, but before that all the hard work was done by one A.Border, Waugh just built on it and gave it character.

I think this should be in the cricket thread.

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but if you ask me, there is something about royalty that cant be replaced.
Is it their beard or because they are weird ?

Peace.
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Old 31st July 2012, 16:12   #94
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Default re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

Oh 3 series is the reason, Sachin Tendulkar skipped the tour of Sri Lanka?

...and we call him the greatest batsman

Personally, it didn't like the car at all. Period.

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S.Waugh, yes, but before that all the hard work was done by one A.Border, Waugh just built on it and gave it character.
Where did Tubs aka Mark Taylor go?

Last edited by F50 : 31st July 2012 at 16:19.
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Old 31st July 2012, 16:20   #95
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Default re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Which single would you be talking about ? And Lloyd never had to build anything, the raw talent was pouring in that time, even a donkey would have made a good captain.
it was a typo

I meant single handedly. And i differ with you on the above, well the talent was there, but without lyod the team was lost - I recommend the movie 'fire in babylon'.

Anyways the point is not that, in cases achievements is not always rewarded financially. And hence to keep 'amount of money' as the only filter for achievement would be misleading.

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Is it their beard or because they are weird ?

Peace.
Well about royalty it is said 'Kings fight for empires, madmen for applause'

cheers,
ac
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Old 1st August 2012, 10:30   #96
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

I really don't understand this "brand ambassador" business and why it is so popular in India. Like people have mentioned before, most people buying luxury cars like BMWs will have a general idea of what they're buying and won't buy something just because someone famous/popular endorsed it.
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Old 1st August 2012, 11:07   #97
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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I really don't understand this "brand ambassador" business and why it is so popular in India. Like people have mentioned before, most people buying luxury cars like BMWs will have a general idea of what they're buying and won't buy something just because someone famous/popular endorsed it.
Well said mate! As they say in the area of authors of books, sometimes the book is better than the author and sometimes the author is better than the book. I do not think a brand like BMW needs the likes of a Sachin Tendulkar to improve the brand or it's sales. Maybe the German's are trying to keep up with the Joneses (Aamir Khan endorsing the Innova etc) as they don't want to feel left out.

What next ? Sharad Pawar endorsing the Bentley ? you never can tell..
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Old 3rd August 2012, 00:29   #98
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Sigh...this is getting to be utterly boring! You go on and on when you don't seem to get one thing clearly - I am NOT against your hero!! But I would rather see him use his skills and good offices to up the game in the country instead of being a BA! That goes not just for him but the rest of the endorsement crazy cricketers.

Since we want to get exact the next WC will be in 2015 and by then it will 32 years since the 1983 WC win. So make that 2 wins in 32 years.

Why 2 wins in 32 years and not 3? Pessimist that I am about Indian cricket, I don't believe we will win in 2015. I hope to be proved wrong of course.
Ok, you are a pessimist, nothing wrong with that ( I am too at times), but why twist figures and reach beyond the real ? Or is it this new found fascination to always bash our own selves especially when we do something good ? OK, 2 wins in 32 years, according to you, but in my clear mind, that is better than 0 in 40 years(England) and 1 in 40 years for PAK and SL. This is just numbers which I do not believe in. Please do not follow the media herd.

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While acc to me Sachin is Demi God in India, and what he has done for Indian Cricket, no one has.

But as a role - he does not fit the role of a Brand Ambassador for a Luxury brand.
cheers
ac
I do not think he was cast as a BA for BMW, even if he was, it is still not a bad thing for BMW in India.

I would love to see more bimmers on the road, even if it has to be the basic 3 series, if that is what it has to be, sachin or not, maybe you do not agree, that is absolutely fine with me. Maybe I am the kind of customers that BMW is targeting, anything wrong ????

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Originally Posted by F50 View Post
Oh 3 series is the reason, Sachin Tendulkar skipped the tour of Sri Lanka?

...and we call him the greatest batsman

Personally, it didn't like the car at all. Period.

Sad that you beat your own mule for no fault of his, you do not like the car and that is it. If you do not like the car, why does it bother you that the person that you hate is endorsing it ? That should actually make you happy, IMHO.

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Well about royalty it is said 'Kings fight for empires, madmen for applause'
cheers,
ac
Yes, that was why we had foreign oppression for a few hundred years and WE loved it and hated the mad men who fought to get rid of them because they needed applause.


P.S. Every statement I have made is worded carefully not to hurt any of the members that I have quoted, if I did hurt anyone, please PM me and I will retract that line. I too want this thread to go in a constructive way and not an India bashing way, please understand

Last edited by esteem_lover : 3rd August 2012 at 00:34. Reason: My P.S
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Old 3rd August 2012, 00:38   #99
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

Good thing about Sachin is that 1. he's a true enthusiast and 2nd. he's is not over-exposed like SRK or Dhoni and lastly he's not associated with mass products like pan-masala or chaddi-banian.

Having said that, its debatable whether BMW really needs a brand ambassador. It was a well known and coveted brand even before they arrived on Indian shores.

Last edited by Mpower : 3rd August 2012 at 01:13.
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Old 3rd August 2012, 10:50   #100
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Originally Posted by esteem_lover View Post
Ok, you are a pessimist, nothing wrong with that ( I am too at times), but why twist figures and reach beyond the real ? Or is it this new found fascination to always bash our own selves especially when we do something good ?
I may come across as a pessimist when it comes to Indian cricket - to an extent that's true. Unfortunately all the commercialisation and the scandals have put me off the game.

And I'm a person who leaped in joy and wolf whistled when we won in 2011 and in 1983 muchto the amazement of my family. I keep myself 'realistic' when it comes to cricket but leaning towards a pessimistic view of things

Again, let me tell you again I have nothing against Tendulkar - he's better than most of the cricketers out there.

If you have studied and worked in the UK like I have, you will know that cricket is a secondary game in its country of origin. The Brits are more interested in football. We have concentrated more on cricket and as a result all other sports have suffered. A look at our performance in other games, especially hockey where India was a world champ, tells a story.

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OK, 2 wins in 32 years, according to you, but in my clear mind, that is better than 0 in 40 years(England) and 1 in 40 years for PAK and SL. This is just numbers which I do not believe in. Please do not follow the media herd.
I am not following any herd...I am old enough and seen enough cricket to make up my own mind.

What I say in this post is IMHO please & kind of off topic for this thread. So I will let it rest here.

Cheers!

Last edited by R2D2 : 3rd August 2012 at 10:59.
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Old 3rd August 2012, 12:46   #101
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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2nd. he's is not over-exposed like SRK or Dhoni and lastly he's not associated with mass products like pan-masala or chaddi-banian.
Can't help but disagree wholeheartedly with you on this , the biggest example of his association with mass products is the "Sach" brand which sells cheap toothbursh and toothpaste through Big Bazar outlets . I think Sachin is as indiscriminate in lending his name as SRK or Dhoni .. the only celebrity who comes in my mind as an example of being selective in endorsing is Amir Khan
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Old 3rd August 2012, 12:53   #102
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

^^ The "Sach" toothpaste was a shocker for me as well . I bought it once out of curiosity and thought it was OK- tasted like Colgate.

Putting my Marketing hat on for a moment, that is actually not a bad association for a consumer brand. Sachin = "Sach"= Honest, truthful product. It goes with his "clean" image with the masses. It's just people like us who bait Tendulkar for his various alleged misdeeds (I confess I am one of those!)

But when it comes to BMW, there is a tremendous disconnect. Apart from the fact that he ostensibly DRIVES the car what possible association is there between Tendulkar and the product? If the campaign said "What do you buy after you sell your Ferrari....? A 3-series!" that'd be awesome. But somehow I doubt it
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Old 3rd August 2012, 16:37   #103
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

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Good thing about Sachin is that 1. he's a true enthusiast and 2nd. he's is not over-exposed like SRK or Dhoni and lastly he's not associated with mass products like pan-masala or chaddi-banian.
he is a true enthusiast - agree. But he is extremely over exposed and many of his endorsements have been FMCG and daily use products (Barring few) e.g:
Adidas Britannia Fiat Palio TVS ESPN Star Sports Sunfeast Canon Airtel Reynolds G-Hanz Sanyo BPL Toshiba Colgate-Palmolive Philips VISA Castrol Ujala Coca-Cola

While these are not saree chappal brands, these are daily brands.

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Having said that, its debatable whether BMW really needs a brand ambassador. It was a well known and coveted brand even before they arrived on Indian shores.
True that. High end brands IMHO dont need BA, the products themselves need to have the legs to run the distance.

cheers,
ac
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Old 4th August 2012, 20:38   #104
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

Although Sachin may or may not increase sales, but his association with BMW would definitely NOT reduce sales. The funny part is that there is 7-pages worth of discussion over the appointment of a Brand Ambassador.

I think the BMW Marketing Guys would be having the last laugh here. When was the last time a discussion about BMW in this sub-forum ran into 7 pages? :P
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Old 22nd August 2012, 11:52   #105
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Default Re: Sachin Tendulkar : The BMW 3 Series' brand ambassador

Talking about sports persons and BMW, a 3 was gifted to Saina Nehwal, though I personally feel it should have been a 5 or even a 7 . Seems more like a promotional campaign for 3 rather than showing happiness for the Bronze she got for India:

Saina Nehwal honoured with a new BMW car| ZigWheels.com
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