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Old 3rd August 2017, 11:23   #136
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Default Re: Will Tata Motors be able to regain its market share?

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Originally Posted by sparky@home View Post
With Tata's cost cutting in place, will they also put on hold their new projects like the Q501, Discovery Sport look alike. I hope not.
Hope not. It has a lot of potential as the segment is just opening up. Just get the package right, brand it as a 'Safari' and price it right - should defenitely help the brand image across the range of products.

With the AMP platform taking care of future products - the long term lineup looks clear. A+ segment hatch (Tiago), Compact sedan (Tigor), Compact SUV (Nexon for now, but is the last product of the old Vista platform and the next generation will be AMP based), Premium hatchback (X451), C segment sedan and D segment premium SUV (Q501).

I suspect they will develop a Creta rival as well, but thats just speculation for there are too many things in their plate for now.
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Old 3rd August 2017, 11:43   #137
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Default Re: Will Tata Motors be able to regain its market share?

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Tata Motors starts a massive cost-cutting drive across multiple future projects which have been identified as deterrents to the company's profitability & growth going forward.
While it is good to cut on superfluous expenditure, I sincerely hope Tata Motors does not slip into adopting myopic approach. There are few investments which are required to build a brand and while they won't give immediate returns, they go a long way in building brand.

Racemo was fresh approach in the battle to take on the might of Maruti-Suzuki. Performance sub-brands are not a new idea. Maruti has started a Toyota-Lexus like thing with Nexa with focus on luxury and premium quality. Tata Motors has an opportunity window to spin-off Tamo as a performance focused sub-brand. Racemo would only give a jump start to this idea.
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Old 3rd August 2017, 12:25   #138
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Default Re: Will Tata Motors be able to regain its market share?

Coming back to the thread title - Will Tata Motors be able to regain its market share?

Few thoughts come to my mind. I recollect that Tata's (Telco to be precise) had something of a similar situation some decades back when the launch of Tata Indica kind of brought them back from the brink.

In those days I was doing a survey for my management project and meeting up many of the mid-tier companies / workshops in Bhosari, Pimpri-Chinchwad areas, basically the industrial areas on old Mumbai-Pune highway. I had met folks showing me the keys to their workshop which they were giving to banks due to the severe recession. Quite a few were supplying components / parts to Tatas and they were badly hit.

It was Indica which saved them and then they never looked back. In hindsight should I say that they should have looked back!
They became complacent with their products and with poor service feedback took a hit to their image and brand which in our kind of market is definitely a crisis.

As an example - I felt that they missed out giving the right upgrade for their iconic safari. I know the kind of cult status it enjoyed and still enjoys. Personally I felt that the upgrade from the aggressive and simple front to a sophisticated mellowed down front did most of the damage. Storme never had the look that the older Safari had. (no offense to anyone, just my 2 cents).

Having said all that, I feel they do have the resilience and ability to come back and their recent products - Tiago, Tigor, Zest and now Nexon shows that they are on the right track and putting efforts in the right place. The market has become much more complex now and competition is fierce though.

Apart from what they are doing, I feel that they should also put their energies in starting some social campaigns which can enhance their products and ensure more positive vibes in connecting with the masses.

This is essential to counter the negativity that seems to crop up due to people just adding to the rants from someone having a bad experience and brow-beating them without any experience. I have a Tata Nano Twist and also had a Maruti Omni for many years and trust me, my experience with maruti was not that great.

So while not really being a Tata fan, I do think they have the ability to recover, just that they need razor sharp focus and maturity in their strategies ahead. So here's wishing them all the best!

Last edited by SSD2122 : 3rd August 2017 at 12:38.
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