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Old 22nd October 2012, 18:50   #31
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

One of my relative here in pune is looking to buy a medium sized hatch.

We went to Maruti Mycar showroom in Wakad and then to Garve Hyundai showroom which is nearby.

They were immediately impressed with hyundai showroom and the overall feel made Maruti's budget image even stronger.

If this is what a budget hatch buyer can think, what will a premium car buyer feel?

Is this the case with all Maruti showrooms in India?

Maruti to go premium can think of having another brand within itself, just like Toyota had done for Lexus.
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Old 22nd October 2012, 22:36   #32
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

A few things Maruti Suzuki could do immediately to fix things (without having to resort to bring in a new engine or a new car) -
  1. Plonk the 1.3 75HP MJD into the Gypsy
  2. Offer Euro Spec Swift Sport 1.6 Petrol AND the same car with 1.3 90BHP MJD.
Both the above will fly off showrooms


And on a long term, Maruti Suzuki could consider the following:
  1. Get the Grand Vitara and Kizashi by CKD route
  2. Bring the Fiat 1.6 MJD into India in various tunes -
  3. Low spec 1.6 MJD for SX4
  4. High spec 1.6 MJD for Grand Vitara and Kizashi
  5. Offer the SX4 with 4x4 (and maybe bit higher GC) and give some reason for its name in India.
Quote:
Originally Posted by sgiitk View Post
Suzuki globally is a very small (almost insignificant) player in the car industry. Even in Japan they are basically in the sub hatch area. In India they (or rather MS) have built up a brand image, so they are desperately trying to counter the global recession by somehow building market share here.
Ouch! That was a bit too harsh and direct don't you think ?
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Old 23rd October 2012, 00:10   #33
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

[quote=MHG;2940794][*]Plonk the 1.3 75HP MJD into the Gypsy
They wont do it as the Gypsy's successor, the XA Alpha (which was displayed at the Auto Expo) will have the above configuration.
Re-engineering the 1.3 MJD to fit into the Gypsy's innards will be too much of a hassle. The Gypsy's North-South installation will also not permit the 4x4 transfer case to be bolted onto the back of the MJD's gearbox (this is the same reason why the RIO is not offered as a 4x4)
[*]Offer Euro Spec Swift Sport 1.6 Petrol AND the same car with 1.3 90BHP MJD.[/list]Both the above will fly off showrooms

1.3 MJD 90Ps SWIFT can be a serious consideration. Will comfortably fit into the 4metre regulations. 1.6 Petrol will push the Swift out of the 4m rulebook - so i don't think the product planners at MUL will vote for it


And on a long term, Maruti Suzuki could consider the following:
  1. Get the Grand Vitara and Kizashi by CKD route

    Suzuki S-Cross may come in through CKD route to take on the 15lakh SUV brigade powered by the 1.6 Fiat MJD. Kizashi CKD doubtful as its caught in a classic chicken and egg situation of cost vs volume - and the absence of a diesel

  2. Bring the Fiat 1.6 MJD into India in various tunes -
  3. Low spec 1.6 MJD for SX4
  4. High spec 1.6 MJD for Grand Vitara and Kizashi
  5. Offer the SX4 with 4x4 (and maybe bit higher GC) and give some reason for its name in India.
SX-4 will be discontinued possibly around 2014 when its successor will debut.
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Old 23rd October 2012, 11:01   #34
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

Hello,

I feel Maruti may have to launch a sub-brand for Premium Cars & host of product changes as suggested by everyone here.

But I also feel that for Maruti focus on bigger cars may be a part of overall leadership strategy. It's bread & butter small Car segment is under serious attack from almost all the Global Car Manufacturers & it is only a matter of time (couple of years down the line) when Maruti will not be dominating Indian small car market.

Thus with cars like Ertiga, Maruti is trying to set its mark in the segments where it was not present currently. Also nobody understands the Indian Car market like Maruti does.

Somehow I also feel that for Maruti to focus on new model may be a part of strategy to set up its Production plants in outside Haryana. We all know what has happened in last 2 years in Haryana & any decision by Maruti to shift productions of current Cars to other states will be strongly oppossed by Political, Business & other forces. May be Maruti is now planning to set a Manufacturing unit in Places like Gujarat & new Cars will not be manufactured in Haryana.

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Old 25th October 2012, 09:23   #35
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

Source: http://indianautosblog.com/2012/10/s...over-plan-2016

Crossovers in A, B, C segments, Next generation Jimny, Next generation Grand Vitara... what a series of cross-overs! I think they are pretty much sure they can't do too much in luxury sedan segment, and so, are focusing on the compact crossover segment.
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Old 25th June 2014, 12:15   #36
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Arrow Maruti Suzuki to Increase Focus on Bigger Cars

Maruti Suzuki planning to launch 6 New Cars in next 12 to 24 months. Four out of six new cars will be in the segment above the Swift in the price range of 6 to 14 lakh.

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Quote:
"There are millions of Maruti Suzuki customers who are looking for an upgrade," Mayank Pareek, senior executive officer, Maruti Suzuki

"People who bought the Swift now want to upgrade to a sedan, SUVs, minivans and bigger sedans, so playing in the bigger car space is very critical." Four of the six all-new cars that the company plans to launch in the next 12-24 months will be in the segment above the Swift, with prices ranging from Rs 6 lakh to Rs 14 lakh.

These new models include the mid-size Ciaz sedan to take on the Honda City and the Hyundai Verna; the Suzuki S Cross, a crossover that offers an alternative to SUV buyers; a compact SUV based on the XA Alpha concept; and a bigger premium hatchback to take on the Hyundai i20 and the new Honda Jazz.
Source:: ET

Last edited by KING DYSP : 25th June 2014 at 12:20.
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Old 25th June 2014, 12:30   #37
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

Quote:
Originally Posted by KING DYSP View Post
Maruti Suzuki planning to launch 6 New Cars in next 12 to 24 months. Four out of six new cars will be in the segment above the Swift in the price range of 6 to 14 lakh.

Attachment 1253975



Source:: ET
Hope luxury in their dictionary does not simply mean higher prices, but also better interiors and build quality. People may grudgingly accept rattles in a 7 lakh rupee Maruti car but would be really pissed off to see the same build quality in a 14 lakh rupee car.
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Old 25th June 2014, 13:00   #38
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Default Re: Maruti Suzuki to Increase Focus on Bigger Cars

Suzuki's upmarket doodling has been a story as old as the company itself.

The challenges Suzuki faces are plenty:

1) Brand: Anyone looking to upgrade their existing car will consider brand value and unfortunately Maruti Suzuki doesn't have the same kudos as many of the mainstream rivals. Today in markets abroad the likes of Hyundai/Kia have better brand presence than Suzuki.

2) Development Costs: Developing a platform for a line up of larger cars takes a lot of money, and Suzuki doesn't have the volumes to justify such an expenditure. The only way out is to think of partnerships. Unfortunately the partner they picked for the likes of the sx4 project is Fiat. But the Italian company itself is struggling with the same issues, people like/buy only small Fiats.

The only way to develop a affordable platform is to cut costs, but that will be a bad move when the likes of Toyota, VW, Honda are pumping billions into development costs. You cant compete with a half baked product.

3) Price competitiveness: The Kizashi is a prime example of Suzuki's pricing woes. The Japanese company can develop a good product, but cant price it very competitively and neither does it have the brand strength to charge the big bucks. The Koreans always undercut their rivals on price. This is something the Japanese company is unable to do.

Suzuki is very strong and profitable with their small cars. But this 'going upmarket' fetish can hit the company's bottom line. It needs to be careful, in automotive terms Suzuki is still an independent smaller company. Risking their financial health can make it vulnerable and vultures like Piech are always watching!!
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