Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 19th October 2012, 23:16   #1
BHPian
 
Abhinav667's Avatar
 
Join Date: Jan 2012
Location: Rishikesh
Posts: 74
Thanked: 84 Times
Thumbs up Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

Tata introduces stripped-down Aria @ Rs. 9.95 lakhs-tataaria4x203.jpg

Tata has added a more affordable variant to the Aria 4X2 line-up, called the Pure LX. The new-entry level variant is priced at Rs. 9.95 lakhs (ex-showroom New Delhi) and is aimed entirely at the taxi-cab market. The company however has stripped-down the cross-over with most of its features, so as to position it under the 10-lakh rupee price bracket.
Quote:
What’s missing on this sub-10 lakh rupee Aria
  • Dual-mass flywheel; the cost-down Aria uses a single-mass flywheel instead.
  • Airbags, ABS and EBD.
  • Fabric/Leather seats; you now get Vinyl/Art-leather seats.
  • Music System
  • Rear wash, pipe and de-fogger
  • Roof-storage bins
  • Follow-me home lamps
  • Chrome inside door-handles
  • Body-coloured rub-rails
  • Chrome radiator grille surround

Tata introduces stripped-down Aria @ Rs. 9.95 lakhs-tataaria4x201.jpg

To make sure the car doesn’t look cheap, the cost-down Aria retains its body coloured bumpers and projector head-lamps. Other features such as disc-brakes, key-less entry, rear-AC vents, etc. have also not been skimped upon and the Tata Aria still has an edge over the competition, in terms of equipment.

Under the hood, you get the same 2.2 litre Direct Injection Common Rail (DICOR) engine that delivers 140 PS of peak-power and 320 NM of peak-torque. The lack of a dual-mass flywheel means that the Aria LX will have a noisier cabin in comparison to the higher trim-levels. Still, at a sub-10 lakh rupee price tag, the Aria is a steal for what it offers.

This is the second time Tata has had to add a stripped down variant to the Aria line-up. The company had originally pitched this product to customers who need decent off-road capabilities as well as luxury and technology, which didn’t quite work. Despite the addition of cheaper 4X2 variants later on, the sales remained poor and the Aria continued with only 20-25 units every month. By making the car more affordable, Tata feels the sales will improve and hence it has further cut-costs and introduced a cheaper variant.
SOURCE: http://goaonwheels.com/auto-news/exc...-rs-9-95-lakhs

Last edited by Abhinav667 : 19th October 2012 at 23:22.
Abhinav667 is offline   (9) Thanks Reply With Quote
Old 19th October 2012, 23:26   #2
Newbie
 
Join Date: Oct 2012
Location: Vadodara
Posts: 16
Thanked: 3 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

Hi all !
My first post, oh god I am so exited.

Definite competitor to Toyota Innova and other high-end people movers (talking about higher trims of Xylo and Evalia here.)

peace out.
raj.singh is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 00:11   #3
Distinguished - BHPian
 
Join Date: Oct 2011
Location: Hyderabad
Posts: 9,370
Thanked: 13,343 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

A decent move from TATA.

Seem to be desperate for sales with the Aria. They should have retained the ABS and airbags as an offer in this stripped out variants.

The other odd thing to my eyes was the wheels. Doesn't gel with the whole image of the car but this is what could be done to get the costs down.

Lets see what this stripped out variant does to the sales chart. does it climb or strip Tata more!
a4anurag is online now   Reply With Quote
Old 20th October 2012, 00:36   #4
BANNED
 
Join Date: May 2011
Location: Ludhiana
Posts: 525
Thanked: 207 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

Quote:
Originally Posted by Abhinav667 View Post
What’s missing on this sub-10 lakh rupee Aria
Dual-mass flywheel;
the cost-down Aria uses a single-mass flywheel instead.
So the stripping changes have reached upto this level.
Hope so, they're not going back to the crude refinement levels for this car, for which they've Re-engineered this product for another more year, prior to its launch.

IMHO, To save on costs this car really needs a face-lift, which should include:
-Adding body panels or plastics costing less than existing ones.
-Adding of less complex & cheaper Infotainment systems(MID & ICE), afterall which car in its segment uses it, neither Innova nor Xylo.
-Other complex electronics can be given a go, than cutting on mechanical bits first.

Still this car is having a charm left in it & such an options can't be given a miss, considering what a product deserves.
CRtorquefan is offline   Reply With Quote
Old 20th October 2012, 01:15   #5
Senior - BHPian
 
download2live's Avatar
 
Join Date: Feb 2010
Location: Bangalore
Posts: 1,103
Thanked: 387 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

Ok now we are talking.
At the launch itself they should have kept one variant at this price level while hoping to make customers part with 15+ lacs for grander versions.
download2live is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 02:17   #6
BHPian
 
Join Date: Nov 2010
Location: Bangalore
Posts: 453
Thanked: 192 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

no airbags at 10 lacs !!!!! Tata produced a great product called 'aria', but ruined it completely with pricing/strategy. Heck, even my wife would have positioned this well. I love aria, no doubts. I wish they followed this strategy from the beginning. This is a 'very' capable vehicle, but im not sure if it can bounce back; unless Karl has any ground breaking ideas
harishpr is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 03:50   #7
BHPian
 
Off Roadie's Avatar
 
Join Date: Jul 2008
Location: Mumbai
Posts: 280
Thanked: 126 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

There are 'slym' chances of there being any immediate impact
The aria deserves a lot more than what it's got. This is really an interesting option now. I know that they did not want to position it there but now it is a good option over the Innova. They should just focus on making the third row a better place to be and it can start competing headlong with the Innova. The first 2 rows are brilliant.
Off Roadie is offline   Reply With Quote
Old 20th October 2012, 07:45   #8
Senior - BHPian
 
shankar.balan's Avatar
 
Join Date: Apr 2008
Location: BLR
Posts: 8,027
Thanked: 5,325 Times
Default

The poor Aria was neither a pure van nor a pure SUV. It was confused and jinxed right from the beginning.
The Tata name cannot carry off pretensions to 'premium'. They should have priced it just below the Innova and just above the Xylo. The Aria offered so much more than these others and they would have been on to a winner.
Now all they are doing is to dig the Aria more firmly into its grave...
shankar.balan is offline   (2) Thanks Reply With Quote
Old 20th October 2012, 07:55   #9
BHPian
 
Fillmore's Avatar
 
Join Date: Nov 2007
Location: Bangalore
Posts: 277
Thanked: 137 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

In Bangalore I keep hearing the radio AD for the new Aria
It says 0% Interest financing and an EMI of 9,999/- per month.

Lots of push indeed.
Fillmore is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 10:21   #10
Senior - BHPian
 
greenhorn's Avatar
 
Join Date: Apr 2007
Location: TN-14
Posts: 6,838
Thanked: 1,318 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

I think this is a credible attempt by tata to push their brands upmarket. Since repositioning a product to a higher segment is nigh impossible, You start with a higher positioning, and then quietly introduce a lower variant. They did this with the grande and now this. Imagine if the aria had actually been released with this variant from day 1? if would have invited unwelcome comparisons with the scorp/xylo/safari, and then people would have pronounced it VFM, and then if they released higher variants of it, we would have thought tata to be mad.
Instead they create a halo product, let peoples perceptions about it settle so that you have created a premium image - most of you will all agree that TML products are more expensive than M&M products right? (overpriced or not is another issue) and then quietly intoduce a cheaper base variant, and then suddenly it will seem more VFM right?

They seem to be taking a leaf out of Ford's playbook(remember how fiesta's are introduced, and how they move over their lifecycle?) , and seem to be learning from the failures of the nano. While short term this might cost some sales for tata, long term I think this has potential to push their brand upwards.

Last edited by greenhorn : 20th October 2012 at 10:23.
greenhorn is offline   (7) Thanks Reply With Quote
Old 20th October 2012, 11:18   #11
Senior - BHPian
 
Join Date: Jun 2009
Location: Kottayam
Posts: 1,081
Thanked: 153 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

This is mainly intended for people mover/taxi usage. This segment is becoming an Innova monopoly now, Tata cannot afford to loose its major customer base over night. Even though Aria was a good product, it did not take of as expected. Now the product is repositioned for Taxi segment. If it takes off, Safari will become the premium vehicle once again, leaving Aria one segment below Safari.
teamveevee is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 11:25   #12
BHPian
 
Join Date: Aug 2009
Location: Bangalore
Posts: 327
Thanked: 163 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

A 10 Lakh Vehicle without ABS? The Aria is not going any where. A Price difference of over 5 Lakhs for the top end model. Instead of Launching tooooo many variants confusing Customers, Tata should slash prices of Aria keeping to bare 4 variants with the top end below the XUV 500 W8 AWD. Second Dud for Tata this Month after Strome. If Honda accepts and slashes its Prices why cannot Tata.
Sarvodaya is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 12:22   #13
BHPian
 
Join Date: Oct 2012
Location: Bangalore
Posts: 125
Thanked: 69 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

The article states this is intended for the taxi market and probably there might be takers for it. In that sense will it compete with Innova now? In the taxi market do people give importance to ABS, Airbags?
pradyblr is offline   Reply With Quote
Old 20th October 2012, 12:49   #14
BHPian
 
Join Date: Oct 2008
Location: Delhi/Cuttack
Posts: 373
Thanked: 177 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

simulateneously if they up the quality control and have fixed the niggling issues, they have a fair shot at the taxi market - which, for one, is acquainted with the pitfalls of dealing with tata cars. Further if the quality control is upped, then they have a shot at surprising the taxi owners! Innova is too overpriced. 10 lakhs with finance options is the sweet spot indeed.
manolin is offline   (1) Thanks Reply With Quote
Old 20th October 2012, 13:12   #15
rkg
Senior - BHPian
 
Join Date: Apr 2005
Location: bangalore
Posts: 1,041
Thanked: 543 Times
Default Re: Tata introduces stripped-down Aria @ Rs. 9.95 lakhs

Quote:
Originally Posted by Sarvodaya View Post
A 10 Lakh Vehicle without ABS? The Aria is not going any where. A Price difference of over 5 Lakhs for the top end model. Instead of Launching tooooo many variants confusing Customers, Tata should slash prices of Aria keeping to bare 4 variants with the top end below the XUV 500 W8 AWD. Second Dud for Tata this Month after Strome. If Honda accepts and slashes its Prices why cannot Tata.
Innova base model costs 10 lakh - what one will get is a car with power steering. Innova proudly mentions the steering wheel is PVC not PU. That's all. AC without rear vents.

Of course one will get TOYOTA brand

ARIA-- 10 lakh --- what is on offer over and above Innova

Rear AC vents
Power windows
PU steering as against PVC steering( Because TOYOTA made this a feature)
All Disc brakes
MID
Better GC ( 200 mm Vs 170 of Innova)
140 HP Vs 100 HP
Electric ORVM with heated demister facility
Fog lamps- rear
Glove box chiller
Auto bonnet lift
Key less entry , immobiliser with parametric alarm system
Height adjustable driver seat
Puddle lamps
Automatic door unlock in case of accident

I think the price is justified to be on par with Innova
rkg is offline   (9) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Tata Aria Exterior Grilled: DeINDICAization of the Aria bravo82in Modifications & Accessories 27 26th October 2013 18:33
Tata Motors launches stripped-down Indigo eCS taxis in Kolkata JayPrashanth The Indian Car Scene 4 24th July 2013 11:21
Tata Safari or Tata Aria? A Dilemma! rahulzzz SUVs, MUVs & 4x4s 25 7th March 2012 01:06
Volvo to launch cheaper stripped-down car variants in India! RavenAvi The Indian Car Scene 8 25th July 2011 19:27
Buying stripped down Octavia RS sesha Sedans 18 14th December 2008 14:57


All times are GMT +5.5. The time now is 18:59.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks