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Old 22nd January 2013, 09:06   #1
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Default BMW - Mercedes Hatchbacks head for India

The German troika plan to sell small cars in India from this year

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The German companies say they plan to sell small cars in India from this year, with Daimler AG’s Mercedes-Benz introducing the entry-level A-class in mid-2013, followed by Bayerische Motoren Werke AG with its 1 series. Volkswagen AG’s Audi may introduce the similar-sized A3 in 2014.

Audi may introduce the similar-sized A3 in 2014. A growing middle class, chronic shortages of parking and road-space in India’s teeming cities, together with an obsession for fuel efficiency should spell a windfall for makers of premium small cars. Failure to lure motorists in India, already the world’s largest hatchback market, would consign the luxury marques to servicing only the wealthiest -- and dim prospects that a similar strategy will work in other emerging markets.

BMW will introduce the 1 series hatchback at the end of this year, Sahr said, declining to reveal the price before the model goes on sale. Mercedes-Benz will sell the A-Class for less than the 2.1 million rupee tag on its B-Class, Eberhard Kern, managing director of the Indian unit, said in an e-mail, without specifying a figure. Audi AG didn’t respond to three e-mails seeking comment.
Source - Bloomberg
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Old 22nd January 2013, 11:11   #2
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