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Old 22nd January 2013, 09:06   #1
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Default BMW - Mercedes Hatchbacks head for India

The German troika plan to sell small cars in India from this year

The German companies say they plan to sell small cars in India from this year, with Daimler AG’s Mercedes-Benz introducing the entry-level A-class in mid-2013, followed by Bayerische Motoren Werke AG with its 1 series. Volkswagen AG’s Audi may introduce the similar-sized A3 in 2014.

Audi may introduce the similar-sized A3 in 2014. A growing middle class, chronic shortages of parking and road-space in India’s teeming cities, together with an obsession for fuel efficiency should spell a windfall for makers of premium small cars. Failure to lure motorists in India, already the world’s largest hatchback market, would consign the luxury marques to servicing only the wealthiest -- and dim prospects that a similar strategy will work in other emerging markets.

BMW will introduce the 1 series hatchback at the end of this year, Sahr said, declining to reveal the price before the model goes on sale. Mercedes-Benz will sell the A-Class for less than the 2.1 million rupee tag on its B-Class, Eberhard Kern, managing director of the Indian unit, said in an e-mail, without specifying a figure. Audi AG didn’t respond to three e-mails seeking comment.
Source - Bloomberg
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Old 22nd January 2013, 11:11   #2
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Default Re: BMW - Mercedes Hatchbacks head for India

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