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Old 1st March 2013, 22:04   #1
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Default February 2013 : Indian Car Sales Figures & Analysis














NOTES:

1: Only cars that sell 500+ units (and thus, the relevant models) have been included in the gainers & losers chart.

2. A big shout-out to parrys for preparing these beautiful charts & graphs!
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Old 1st March 2013, 22:06   #2
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Movers & Shakers

January showed us a good start to the year, but things weren’t as sunny in February. Nearly all manufacturers, including Maruti, recorded month-on-month as well as year-on-year losses. Look at the last chart of the opening post. Only 3 manufacturers have recorded Y-O-Y gains. Net industry volume was 2.14 lakh units, down from 2.30 lakhs of Jan 2013 and 2.60 lakhs of Feb 2012.

A regular month for India’s largest car manufacturer. While overall sales are down 5K M-O-M and 10K Y-O-Y, there is no stopping the Swift (touching 20,000 units!!) and cars based on its platform; the Swift, Dzire & Ertiga together account for 43,000 sales. That’s more than the total volume of the No.2 manufacturer - Hyundai! These 3 cars have lots of parts in common and their contribution to the company’s bottom line is massive. I must add that the Ertiga appears to be settling at the 6K level, and not 7K as some of us had predicted earlier. The new Alto is a consistent mid-20’s performer, shipping out 25,000 copies in a month that had fewer days. A face-lift isn’t doing much for the Ritz, and massive discounts seem to have cleared up dead Kizashi inventory. Duds like the A-Star & Estilo waste prime showroom space. The SX4’s yo-yo performance can be attributed to a shift to the face-lift version (expected soon).

Hyundai manages to maintain the Jan momentum, suffering a smaller Y-O-Y loss and actually gaining a point of market share. The i20, Verna & Elantra do well in their respective segments (the sedans especially). Even though the Eon & i10 have lost about 2,000 units Y-O-Y, their performance is still respectable. A 25% bump up in the aging Santro’s volumes, but it’s truly time up for the other old Hyundai….the Accent. Hyundai should kill it ASAP. The Sonata sells an exact 20 for the 6th month in a row. This is so obviously a fixed quota imposed on its dealers, whether they like it or not.

The Bolero’s sales impressively stay in the 5 digits. The XUV500 & Scorpio continue to dominate their respective segments, though there is a slight blip in February numbers. But the surprise here is the Rexton : It’s slowly & steadily inching toward the 500 mark. From the time of its launch, each month has brought about an increase in demand. Quanto sales have dropped by 30%, after two months of being at the 3K level. We’ll be watching this compact SUV closely over the coming quarters. By Mahindra standards, the Xylo is a poor runner.

We have a new No.4 on the charts and that’s Toyota! As expected, Toyota’s UVs aren’t letting off the accelerator, with the Innova & Fortuner recording their best scores in 6 months. In fact, the 20 lakh Fortuner sells nearly as much as the 5 lakh rupee Toyota hatchback. It’ll be interesting to see if the budget’s excise duty hike impacts the pricey Innova. Where the Etios might just about manage to please its makers, the Liva & Corolla are struggling. Toyota’s expectation of the Liva was about 3 times the current volume.

Tata moves a dismally low 10,000 cars last month. To put things in perspective, that is less than a third of its Feb 2012 tally. Every Tata car is under pressure, right from the cheap Nano to the premium Aria. Tough times ahead for Tata management indeed. They are going to be burning the midnight oil to overhaul the image, quality & pace of development of its passenger car division. Tata once enjoyed the USPs of space & diesel economy; in the last 3 years, every major global brand has launched products in the 4 – 7 lakh price band.

Except for the dependable Tavera, every other Chevrolet records a noticeable dip in demand. The Beat diesel falls to 2,300 units, but the Sail U-VA runs out of breath even before it started running. The Cruze is a shadow of its 2012 self.

I’d predicted that the Duster might have had a production hiccup in January. That statement is validated as Renault’s SUV blazes past the 5,500 mark. The other Renaults however, continue to languish. Premium pricing might work for the Duster because of the lack of competition, but it clearly doesn’t for the Pulse & Scala.

The Brio & City, both, have a good month, bringing in a combined 6,000 dispatches and helping Honda move ahead of VW. The current generation Jazz enters the final phase of its life with 185 shipments. The CR-V is locally assembled, thus wearing a better price. Still, the lack of a diesel option will ensure it doesn’t get too far. The Civic is now the worst selling Honda. The company’s petrol-only position is all set to change later this month; you can look forward to a detailed review of the first diesel from Honda's Indian stable.

The Polo has a decent month, even if it isn’t as strong as its performance in January 2013. The Vento is settling at the 2,000 level. Overall, VW’s performance isn’t good enough, with the company recording sharp losses in the M-O-M & Y-O-Y charts. For its premium pricing, the Jetta is doing rather well, although you can’t say the same about the Passat.

The big news with Ford is really the launch of the EcoSport which the market awaits with bated breath. The Figo was dated at the time of its launch and feels old now; the sales reflect that. The Figo special edition launch on Monday had better offer free goodies. The ol’ Fiesta is quite the yo-yo car. From 1,500 units in December, it’s fallen to a mere 500 in February. New Fiesta is choking at 63 shipments; the Rs. 20 lakh Endeavour sells twice as much!

Nissan looks absolutely directionless. The Sunny sells merely 1,200 copies and the Micra manages that. Unfortunate that the Evalia’s story has ended already. Neither did Nissan market the people-carrier well, nor did it keep its dealer relationships strong at what was a crucial time.

A similar story at Skoda. This company was once at the top of the game. However, the Laura is now too old, with the market preferring more contemporary sedans and SUVs. Good thing that the new Octavia / Laura is coming to India this year. The Rapid is the only car that keeps the register ringing in Aurangabad. Meanwhile, the Superb is the leader of its segment, even if the D2 sedan category has shrunk awfully low in terms of sheer volume.

HM managed to sell 545 Ambassadors! I bet that all of the senior citizen Amby product managers are partying tonight. For an SUV backed by a weak brand and limited dealer support, the Pajero Sport is enjoying a superb stint.

Fiat is at a distant last position. Cumulative volumes are 25% that….of Hindustan Motors.

Last edited by GTO : 2nd March 2013 at 11:07. Reason: Typo
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Old 1st March 2013, 22:13   #3
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

The Diesel : Petrol Story

Chevrolet

Beat 1937 : 356
Sail U-VA 326 : 234
Sail Sedan 1328 : 158

Fiat

Linea 40 : 3
Punto 148 : 12

HM

Ambassador 496 : 49

Skoda:

Fabia 108 : 99
Laura 144 : 0
Rapid 1089 : 282
Superb 60 : 53

Toyota

Corolla 113 : 93
Etios 2661 : 136
Liva 1527 : 171

VW

Jetta 182 : 25
Polo 1970 : 1657
Vento 1337 : 572

Last edited by GTO : 4th March 2013 at 20:34. Reason: Adding Fiat
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Old 1st March 2013, 22:16   #4
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Old 1st March 2013, 22:16   #5
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Old 1st March 2013, 22:34   #6
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Old 1st March 2013, 22:50   #7
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

And the most awaited thread of the month comes to life. Thanks once again for putting in so much effort and giving us the report on day 1 itself. Cheers!

So Tata motors really needs to pull up its socks and start doing some serious thinking lest they want to become history. And according to me the first thing they need to do is put an end to there fetish with the Indica/Indigo brand. The cars have long served there purpose and should no longer be at the top as a flagship model. They need to bring in new cars which look different than the Indica for godsake. And also not to forget to name it something other than Indica/Indigo/Manza.

Nissan is another surprise story. What they did with the Evalia is beyond my understanding. Why to bother launching a car when you don't want to sell it? Ridiculous is all I can say. The Sunny is also lagging behind and not selling as much as I expected it too. May be its time to pump up things and start advertising it more. Or they might be satisfied with the combined sales of Sunny and Scala.

Honda is something I am keenly waiting for in the coming months. Would the arrival of a diesel Amaze be the segment killer as being predicted or fizz out like the Toyota's attempt in this highly competitive segment. Only time can tell.
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Old 1st March 2013, 22:59   #8
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Fantastic Analysis as usual GTO that too dot on day 1 of the new month , i really appreciate your effort .

Duster sales crossing 5.5 k mark is really commendable that too for a NOT SO cheap car ! But Scala and Pulse had to pick up sales to hold Renault to same position in the coming months .

Nissan is showing another Honda like behaviour for the Zig Zag plot it is putting for the sales !

TAMO , have to really pick it up from here . It is the pride of India according to me , seeing those figures really saddens me ;-(
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Old 1st March 2013, 23:22   #9
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Great. Really Fast. Detailed & Crisp as ever.

Coming months will show whether the price hike, affects SUV's or not!

Why Safari + Storme sales down by half? Is it supply chain issues?

Last edited by Vasuki : 1st March 2013 at 23:25.
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Old 1st March 2013, 23:33   #10
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Thanx GTO for the fast report and analysis , any reason for not having brands like Audi, BMW , Merc, JLR not covered in this report ?
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Old 1st March 2013, 23:49   #11
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Good analysis as usual! But tell me, isn't Renault & Nissan in a collaboration or one and the same company? So is it not the case just like Skoda/Volkswagen? So even if one of them shows dismal sales, they are having a pretty good sales figure overall ?
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Old 2nd March 2013, 00:00   #12
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Thanks GTO.

Very good analysis as usual.

Do we also have state wise breakup?
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Old 2nd March 2013, 00:19   #13
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Wow most awaited thread!

Some comments to the manufaturers:

Nissan - Close shop if you not interested in the market.

Renault - One product is good but can you please scale up the others? Heard a nightmare called ecosport is coming out?

HM - I know you dont read this thread so never mind.

Toyota - No comments though i feel you could drop the price a bit?

M&M - Bolero is awesome, can we hot pikup version on the lines of the Gwagon? Also who is buying the rexton? This is one car i dont see a thread out here for!

Ford - Whats making you wait for the eco sport? Holdiay season is still half a dozen months away.

Skoda - Do you take opinions or prefer taking matters to court still?

Tata - Time for some models retirement, please.

Maruti - Guys your like the gaulish village in asterix. What the heck is your magic potion?
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Old 2nd March 2013, 00:22   #14
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

Great work and so fast!

Auto industry is showing the slowdown effect. With the excise duty effect kicking in from next month, fast growing SUV sales will also slow down. Today the price of petrol has been increased by Rs 1.50 again!

That sounds as great news for someone planning to buy a new car, expect good discounts and freebies.
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Old 2nd March 2013, 01:38   #15
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Default Re: February 2013 : Indian Car Sales Figures & Analysis

That was fast. Thank You for sharing this great thread.

The DZire numbers are amazing. MSIL has hit jackpot with the new Swift platform. And a well priced EcoSport can very well ruin this party. I hope Ford plans good on the numbers, both price and volume.

And all the more reasons for MSIL to accelerate the launch of the 4th vehicle on this successful platform, the XA Alpha. Waiting to see how it pans out.
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