Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 1st October 2013, 17:01   #1
Senior - BHPian
 
Join Date: Oct 2008
Location: Bangalore/Pune
Posts: 1,191
Thanked: 1,556 Times
Default Rumour: Suzuki Grand Vitara discontinued?

Link to News Added

Petrol cars and SUVs are finding few takers in the diesel-happy Indian market. The poor sales of petrol engined cars in the higher segments of the Indian car market has meant that many automakers operating in the luxury space are turning to diesel-only models. This strategy is especially true of the SUV segment, in which there is an overwhelming preference towards diesel engined models. This lack in demand for petrol powered cars and SUVs has resulted in car makers discontinuing many petrol-only cars.

Name:  2013SuzukiGrandVitaraFaceliftSUV.jpg
Views: 3668
Size:  23.3 KB

Note: Images used in this report are that of the facelifted Suzuki Escudo, known as the Grand Vitara here.

A few examples that spring to mind are the recently discontinued Mitsubishi Cedia sedan and Outlander SUV, and the Maruti Suzuki Kizashi sedan. A scoop on MotorBeam suggests that Maruti Suzuki has discontinued the Grand Vitara, a petrol-only SUV imported through the completely built unit (CBU) route. The 5 seat Grand Vitara's price rivals that of diesel engined SUVs due to importing through the CBU route. The high price has meant that Maruti Suzuki has sold less than 10 units of the car over the past one year.

Name:  2013SuzukiGrandVitaraFaceliftSUV 2.jpg
Views: 3978
Size:  33.8 KB

The abysmal sales seem to have prompted India's largest carmaker to cull the SUV, as supporting it with spares and service might not be sustainable anymore. The Grand Vitara is powered by a 2.4 liter-4 cylinder petrol engine that outputs 163.5 Bhp of peak power and 225 Nm of peak torque. The engine is available with 5 speed manual and 4 speed automatic gearbox options. The SUV comes with a full time 4 wheel drive mode that features a center locking differential.

Name:  2013SuzukiGrandVitaraFaceliftSUV 3.jpg
Views: 3624
Size:  21.0 KB

Internationally, the Grand Vitara is available with a Fiat Multijet 1.9 liter turbo diesel engine, an option that Maruti Suzuki has never exercised on the India-spec model. The 1.9 liter diesel engine outputs 128 Bhp-300 Nm and could have been the ideal option for a CKD assembled version of the Grand Vitara sold in India. Meanwhile, the Grand Vitara continues to be listed on Maruti Suzuki's website.

The SUV's MT variant is priced at 22.68 lakh rupees while the AT variant is priced at 24.60 lakh rupees, both prices reflecting ex-showroom Delhi figures. Discount hunters are likely to get good deals on left over stock, if any.

Last edited by JayPrashanth : 1st October 2013 at 17:01. Reason: News Link Added
JayPrashanth is online now   (4) Thanks Reply With Quote
Old 1st October 2013, 20:45   #2
BHPian
 
Join Date: Mar 2012
Location: Sydney, AU
Posts: 844
Thanked: 587 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

If the news is true, it is good for Maruti. Maruti Suzuki has proved their expertise is in small cars. The way Suzuki Kizashi fared in Indian market underlined that fact. Even Maruti Suzuki could not make SX4 a hit. So it will be better if they utilize their resources to bring more successful products.
MaxTorque is offline   Reply With Quote
Old 1st October 2013, 21:37   #3
BHPian
 
kdp95's Avatar
 
Join Date: Jul 2013
Location: Navi Mumbai
Posts: 44
Thanked: 20 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Their expertise may be in small cars(which they have proven quite well) but adding more to their current portfolio would somewhat saturate it and make it look cliched. The Kizashi wasn't a hit and neither was the Vitara but given the success that they enjoy in the small car segment, they could have at least experimented by plonking diesel units in these two cars.
kdp95 is offline   Reply With Quote
Old 1st October 2013, 21:38   #4
BHPian
 
k_nitin_r's Avatar
 
Join Date: Jul 2011
Location: Dubai,Hyderabad
Posts: 470
Thanked: 74 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Quote:
Originally Posted by MaxTorque View Post
Even Maruti Suzuki could not make SX4 a hit. So it will be better if they utilize their resources to bring more successful products.
Maruti achieved a good deal of success with the Swift DZire - a car with looks that only its creators could love. Maruti's success with the DZire was because of the right pricing. When they introduced the SX4, the difference in price between the DZire and the SX4 could not be justified. To top it off, everyone was expecting a model refresh that simply never came.

The Grand Vitara and the Kizashi were also priced out of reach of the people who generally buy Maruti Suzukis. People who are willing to spend about 25 lakh on a vehicle might as well buy a vehicle that has a premium branding.
k_nitin_r is offline   Reply With Quote
Old 1st October 2013, 22:37   #5
BHPian
 
kailashnj's Avatar
 
Join Date: Oct 2006
Location: Mumbai
Posts: 887
Thanked: 275 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

The small car market is already saturated with models from Suzuki. M800, Alto 800, Alto K10, Astar, estilo, Wagon R, Stingray, swift these are already too much though these are the bread and butter as well as the cheese of Maruti. Frankly, Grand Vitara was a nice SUV but the disparity between the Petrol and Diesel has killed it.

Suzuki have access to the 1.9 Multijet abroad then they should have tried that option in the Vitara atleast that would have helped gain some momentum. Gypsy also is a very nice product and most of the Offroader swear by its capabilities.

Comeon Maruti, think beyond small cars.
kailashnj is offline   Reply With Quote
Old 1st October 2013, 23:03   #6
Senior - BHPian
 
Join Date: Nov 2006
Location: Vizag
Posts: 1,982
Thanked: 1,341 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Quote:
Originally Posted by kailashnj View Post
Suzuki have access to the 1.9 Multijet abroad then they should have tried that option in the Vitara atleast that would have helped gain some momentum. .
I still doubt if they would have seen any success. They dieselised SX4 but it still didn't sell. I think Maruti and Hyundai are typecast as small car makers. Sometimes it is hard to shake that image off.
pgsagar is offline   Reply With Quote
Old 2nd October 2013, 07:37   #7
RSR
Distinguished - BHPian
 
RSR's Avatar
 
Join Date: Nov 2011
Location: Chennai
Posts: 1,621
Thanked: 4,538 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Maruti Suzuki should utilise the Hyundai approach of tackling the million-plus rupee segments - slow and steady, one car at a time and avoiding half-hearted efforts. Hyundai too found it difficult to sell cars in the million-plus rupee segments earlier. But they are increasingly successful at it now.

Take the Hyundai Verna. It is the largest selling C2 segment sedan in India month after month, and several variants cost more than one million rupees. Hyundai cracked the segment by offering a combination of style, features, value-for-money and by providing a variety of engine and gearbox combinations, including automatics for both petrol and diesel. The Verna deservedly outsells its competitors from supposedly "more premium" car manufacturers such as Volkswagen, Škoda, Ford, Fiat, Honda, Nissan and Renault.

After tasting success with the Verna, they then used the same approach for the D1 segment with the Elantra. A combination of style, features, value-for-money and four engine-gearbox combos. And despite some variants of the Elantra costing close to two million rupees on-road, it outsells its competitors from supposedly "more premium" manufacturers every month - be it Volkswagen, Škoda, Toyota, Chevrolet, Renault or Honda (when it was present in the segment).

Hyundai could have replicated the same success in the D2 segment with its superb looking Sonata YF. But they adopted a half-hearted approach by offering only a petrol engine, and therefore did not crack the segment. It's a similar story with the Santa Fe, which is imported as a CBU, and hence priced itself out of contention.

There is no reason why Maruti Suzuki cannot succeed in these segments by adopting a similar strategy. They have the largest selling C1 segment sedan and have a very successful Ertiga, which costs more than a million rupees for the top-end diesel. Many buyers in the premium segments do seek reliability and a hassle-free ownership experience. It's true that Suzuki lacks diesel engines, which are a prerequisite for good sales in the million-plus segments. They should have made more engine arrangements with Fiat, instead of trying to build an alliance with Volkswagen.

VW is a very greedy and highly arrogant company that wants to grow in size by gobbling up smaller manufacturers (no wonder, since its first ever car was commissioned by a man who had similar ideas) Osamu Suzuki-san should have known better than to look at history, and believe the Japanese and Germans can work well together as they did seventy years ago. Maybe they can, but an "alliance" simply cannot work with a company that wants to gobble you up. The sooner they come out of such a highly one-sided "alliance", the better it would be - both for Suzuki and the car buying public in many countries of the world!

Last edited by RSR : 2nd October 2013 at 07:57.
RSR is offline   (8) Thanks Reply With Quote
Old 2nd October 2013, 07:59   #8
BHPian
 
vaibhav amlekar's Avatar
 
Join Date: Sep 2013
Location: pune
Posts: 29
Thanked: 10 Times
Default

I think maruti needs to launch another brand for premium cars because the kizashi and grand vitara are good cars but they don't get justice just because of the image of their maker
vaibhav amlekar is offline   Reply With Quote
Old 2nd October 2013, 10:04   #9
BHPian
 
Join Date: Mar 2012
Location: Sydney, AU
Posts: 844
Thanked: 587 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Quote:
Originally Posted by pgsagar View Post
I think Maruti and Hyundai are typecast as small car makers. Sometimes it is hard to shake that image off.
In Maruti's case its true but Hyundai has been slowly transforming from entry level car manufacturer to entry level luxury products. Obviously they are yet to evolve themselves as competitor for German biggies, but I think they are in that track.
MaxTorque is offline   Reply With Quote
Old 2nd October 2013, 12:42   #10
BHPian
 
Join Date: Oct 2005
Location: Mumbai
Posts: 275
Thanked: 63 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

In my view, this is not a good strategy for the largest car company. By stopping sales of Kizashi, GV, Maruti is giving out the message that it will focus only on the C and below segments. In future, if they decide to get into D segment, they will face customer skepticism.
They should have continued with Kizashi and GV, as CKD products, pricing them below or at par with the petrol Superb/Accord/CRv. Perhaps, with a 5 year warranty.
I and many more customers would prefer peace-of-mind Maruti than rip-off VAG.
Bomi is offline   Reply With Quote
Old 3rd October 2013, 10:24   #11
BHPian
 
ajitkommini's Avatar
 
Join Date: Sep 2006
Location: Bangalore
Posts: 483
Thanked: 109 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Will this lead to discounts similar to what they were offerring on unsold Kizashis recently?
ajitkommini is offline   Reply With Quote
Old 3rd October 2013, 10:46   #12
Senior - BHPian
 
puchoo's Avatar
 
Join Date: Sep 2011
Location: Delhi / Shimla
Posts: 1,433
Thanked: 750 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

I dont think there are any Kizashi's lying around and hence no discounts. You will have to make an effort to find one if there is any to begin with.

Quote:
Originally Posted by ajitkommini View Post
Will this lead to discounts similar to what they were offerring on unsold Kizashis recently?
puchoo is offline   Reply With Quote
Old 3rd October 2013, 10:51   #13
BHPian
 
ajitkommini's Avatar
 
Join Date: Sep 2006
Location: Bangalore
Posts: 483
Thanked: 109 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

Quote:
Originally Posted by puchoo View Post
I dont think there are any Kizashi's lying around and hence no discounts. You will have to make an effort to find one if there is any to begin with.
Agree there may not be any Kizashi's available any longer, but a few months ago there were some deep discounts offerred. What I was wondering is whether, if GV is discontinued, there would be similar discounts.
ajitkommini is offline   Reply With Quote
Old 3rd October 2013, 10:55   #14
Senior - BHPian
 
puchoo's Avatar
 
Join Date: Sep 2011
Location: Delhi / Shimla
Posts: 1,433
Thanked: 750 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

I would still assume that it might be a bit difficult to locate a Vitara but worth checking at this point. Reason i say it is that if they managed to sell all of 10 cars in one year their production runs would be very very limited and there might not be enough stock lying around.

But its still early days and you could get lucky , i would suggest you start dialing as many dealers as you can quickly.

Quote:
Originally Posted by ajitkommini View Post
Agree there may not be any Kizashi's available any longer, but a few months ago there were some deep discounts offerred. What I was wondering is whether, if GV is discontinued, there would be similar discounts.
puchoo is offline   Reply With Quote
Old 3rd October 2013, 15:05   #15
BHPian
 
Join Date: Nov 2004
Location: mumbai
Posts: 73
Thanked: 45 Times
Default Re: Rumour: Suzuki Grand Vitara discontinued?

The GV is still on sale. Customers can "Place the order" and it will be called for. Just like the Kizashi. There are no unsold stocks left in India.
performance plumbing is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Suzuki Grand Vitara - Driven !!! shuvc Test-Drives & Initial Ownership Reports 87 6th May 2009 19:53
Test Drive & Comparo: Honda CR-V vs Ford Endeavour vs Suzuki Grand Vitara sparton Test-Drives & Initial Ownership Reports 45 18th October 2007 14:08
Twin Tested & Ripped: New Honda CRV AT v/s New Suzuki Grand Vitara MT Dippy Test-Drives & Initial Ownership Reports 23 29th July 2007 00:19
New Suzuki Grand Vitara in US sumitsingh The International Automotive Scene 2 22nd September 2005 09:24


All times are GMT +5.5. The time now is 16:54.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks