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Old 24th August 2016, 16:33   #31
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Default Two new car launches every year: Hyundai India

Hyundai India has announced that it would be launching two new cars every year in the country's growing market to enhance its market share. This announcement was made during the recent launch of the 2016 Hyundai Elantra.

Hyundai currently claims a 17.1 percent market share in the passenger vehicle segment in India. The Indian arm contributes 13 percent of Hyundai's global sales. Since the market is expanding every month, Hyundai too is trying to grow its Indian business.

After the company recently launched the Elantra premium sedan, it is now focusing on introducing the Tucson premium SUV, which is expected to launch in the month of October or November 2016.

Through the new launches, Hyundai is trying to drift its portfolio towards the premium segment, while the entry-level market will then be taken care of by the Kia brand that is scheduled to make its Indian debut next year.

Source: ET Auto

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Old 24th August 2016, 16:35   #32
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Default Re: Two new car launches every year: Hyundai India

Need of the hour is not new cars. I think all the segments are covered. They need new engines and transmissions.

Bring the turbo petrol engines and 6 (min) speed autos. Their market share will increase even if only these are done.
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Old 24th August 2016, 16:50   #33
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More than the two cars a year , Hyundai should make automatics and manuals available across all their variants. For example they could charge a lakh more for a similar specced automatic, It could be an S variant or an SX(O) variant.

Let's see the confusion they are creating with their last two launches , the Creta and Elantra. The Creta is available in auto only on their 2 airbag option cars and not available in the SX(O).
The Elantra is available in Automatic diesel only on the top of the line SX(O) trim. So what happens to the customer who wants a manual transmission and also wants the safety of side and curtain airbags ?

Hope Hyundai is reading this and will make amends with its options.
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Old 25th August 2016, 10:36   #34
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Default Re: Two new car launches every year: Hyundai India

I am yet to see Hyundai place a wrong foot since the i10 came out back in 2010. They were shrewd enough to avoid launching an MPV sensing that the market is very weak for the vans here. I thought the Creta pricing was a wrong move, but then the market really lapped the product up. Like SchumiFan has pointed out, its time they bring in new technology to affordable products - like GDI engines on the new Verna or i20.
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Old 25th August 2016, 10:44   #35
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Default Re: Two new car launches every year: Hyundai India

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Originally Posted by aravind.anand View Post
. They were shrewd enough to avoid launching an MPV sensing that the market is very weak for the vans here. .
Partly agree with you here. I am sure, if they would have launched it here, it would have been lapped up in similar numbers to that of Ertiga. Having said that, may be their strategy then was to capture the SUV market and have strong presence there and later come back to people movers.

I hope that they do launch a people mover soon.
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Old 25th August 2016, 10:51   #36
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Partly agree with you here. I am sure, if they would have launched it here, it would have been lapped up in similar numbers to that of Ertiga.
Thank you Amtak, but if you actually notice the recent volumes of all the MPVs except the Innova Crysta, it is a rather sad story.

Chevy Tavera & Enjoy, Honda Mobilio, Mahindra Xylo, Datsun Go+, Nissan Evalia, Ashok Leyland Style, Renault Lodgy and even the Ertiga are doing really small numbers in reality. Only the Maruti Eeco and Omni, the econo-MPVs manage the numbers.
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Old 25th August 2016, 10:52   #37
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Default Re: Two new car launches every year: Hyundai India

Another thing is to price the products a bit sensibly then what they did with creta and the likes. Adding to that make the maintenance cost a bit competitive and increase the service center coverage to be near Maruti
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Old 25th August 2016, 10:54   #38
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Default Re: Two new car launches every year: Hyundai India

Probably Hyundai is in awe of the Innova and have developed cold feet to take on Innova head long, may be they can launch something in the Ertiga range and then see if it works and then move on to more premium offerings.
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Old 25th August 2016, 11:04   #39
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Default Re: Two new car launches every year: Hyundai India

Hyundai's strategy in India seems to be "Playing it Safe". That goes for most of the car brands in India. Any new technology or car is extremely slowly phased in. Hybrid technology being the case in point. They seem to wait for Maruti or others to launch a car see the response and then based on that launch their own version.
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Old 25th August 2016, 11:27   #40
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Default Re: Two new car launches every year: Hyundai India

Quote:
Originally Posted by aravind.anand View Post
Thank you Amtak, but if you actually notice the recent volumes of all the MPVs except the Innova Crysta, it is a rather sad story.

Chevy Tavera & Enjoy, Honda Mobilio, Mahindra Xylo, Datsun Go+, Nissan Evalia, Ashok Leyland Style, Renault Lodgy and even the Ertiga are doing really small numbers in reality. Only the Maruti Eeco and Omni, the econo-MPVs manage the numbers.
Hence, partly agree If anyone knows the nerves of India, it is MSIL and Hyundai. Their decision to shelve the plan would have been inspired by the fate of the above mentioned vehicles. However, if we look closely, all the vehicles that bombed were either priced abruptly or were dated and in some scenarios were lacking in creature comforts.

Success of Crysta suggests that people are willing to spend money if the vehicle has any inspirational value attached to it. Hyundai wins hands down there (i20/Elantra/Creta etc.)

Let's just wait and watch!

PS: Love the wheels of your S!
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